The future of Websites

The Future of WebsitesShould you keep investing?

22/03/2013Alexandre Vandermeersch

#Magnetism. Marketing to the Digital consumerEvent @ Google

#Magnetism @alexvdm

Who we are

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Specialist of online dialogue through Research & Consulting: qualitative & quantitative market research, social business consulting

Lead: Patrick Willemarck

Dialogfeed – spinning-off now from Dialog Solutions (news!)

• Social software to amplify & engage social on Websites, for media & brands

Lead: Alexandre Vandermeersch

#Magnetism @alexvdm

The Web is threatened

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#Magnetism @alexvdm

Social is eating a lot of time

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Source: we are social, comscore, Nielsen

#Magnetism @alexvdm

So, should you invest in Apps, Social media, your Site, nothing ?

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#Magnetism @alexvdm

Advantage #1 of a site : searchable

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#Magnetism @alexvdm

#2: You can make it work on any device

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#Magnetism @alexvdm

#3. And you control it. Fully.

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#Magnetism @alexvdm

A site should be the center of your…Web

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Search

Social Acquisition Campaigns

CRMCampaigns

18/04/2023 10#Magnetism @alexvdm

Typical parameters

• Relevant content (based on CDJ)

• Freshness

• Human touch

• Intuitive

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Relevant content

Redbull: for fans, inspire only Cdiscount: transact only, sell quick

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Freshness

Redbull: for fans, inspire only

Touring: social content on the home page – if your site has ‘old’ content….

it is dead

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Human touch

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Intuitive

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Emerging parameters

• Personalization

• Discovery

• Real time

• Brand media

• Social

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Personalization

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Discovery

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Real time

Now available for Big Enterprise…

And SME…

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Brand media

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Social

That’s what we do….

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AMPLIFY & OPTIMIZE

ENGAGE & REACH

CONVINCE, GET OPT-IN

Campaigns

Engage with a few, amplify to many

Our philosophy

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Social maps & hubs

• A clear, filtered feed of messages

• Map & Feed are managed from the back-end of Dialogfeed and can be put anywhere in seconds (here: Facebook)

• A link is inserted in the email signateur of all 16k employees

• A map of social channels by theme with 1-click subscribe buttons,

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Drive engagement & virality – Comment apps • If you have a brand/company blog, you

probably have realized that much engagement on the posts are happening on social media & not your site

• Dialogfeed enables to automatically republish those comments on your site, and add post comments through social login

18/04/2023 24#Magnetism @alexvdm

Drive engagement – content curation• Curate key content & republish on your

site with an automatically generated, nice looking preview

• This is the simplest way to drive content marketing

• By sending newsletters combining content & promotions (or alternating), you’ll raise open & click rate & reduce email fatigue (open rate go up by 20 to 50%)

#Magnetism @alexvdm

Bridging social & your site, in real time

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• Unique site refered to on radio, TV, Web

• Collect all buzz generated on Twitter, Facebook, & other social media

• Integrate real time on-site fully social chat (integrated with Twitter & Facebook)

• ‘Highlight’ key messages to resonate with audience

live.solarimpulse.com

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Your Website(s)

Our platform, Dialogfeed is the best way to bring social on your Website

Social Content Optimization

Your social channels

#Magnetism @alexvdm

Contact

• Alexandre Vandermeersch• +32491/08 80 09• [email protected]• Twitter: @alexvdm• LinkedIn: /in/alexvdm

www.dialogsolutions.com

• Patrick Willemarck• +32475/23.34.34• [email protected]• Twitter: @dialogsol• LinkedIn: /in/pwillemarck

www.dialogfeed.com