The Future of Video - WistiaFest

The Future of Video

🎉 10 Year Anniversary

10 years ago

What was happening in the world?

Justin Bieber was 12

Launched 1 year later

What was changing with technology?

I was a film graduate

Pre-2006 / Encode on your own

Encoding done for you

What were the new behaviors?

Price

# of videos

Low quality user generated videos

How did these new behaviors effect business?

Wistia was private video sharing

Businesses were not making videos for the web

The last 5 years

What’s happening in the world?

Bieber at 18Justin Bieber in jail

What was changing with technology?

What were the new behaviors?

Number of people making high quality videos

How did these new behaviors effect business?

Viral videos

Explainer videos

Content Marketing videos

Product Launch videos

Recruiting videos

Video became a marketing element

What’s next?

What’s happening in the world?

What is changing with technology?

360 video go pro rig

What will the new behaviors be?

Snapchat

Facebook Live Periscope

People are creating amazing authentic videos

Comfort being on camera Comfort shooting videos

How will these new behaviors effect business?

Everyone across the organization is making videos

Training

Enget Dang

Sales

Alex Dunn

Internal Communication

Customer Support

😭 A Wistia Customer Cancelled

What could we improve?“Absolutely nothing. I’m just not using video

in my biz, anymore. Boohoo!!”

Conor Pendergrast

“Loved the video!!! I’m prepared to crown you the king of

the world.”- Conor’s Customer

Partnerships

Authentic videos for smaller audiences

Our MissionMake Business more Human

We can’t wait for the next 10 years!

Thank You!

Brendan Schwartz