The future of TV - SocialTV & Content

The Future of TV is …

@edewitteEdouard De Witte – Deputy RTL NewMedia

TV Consumption didn’t reached the limits yet.

Average daily viewing time

Source: Eurodata TV / Television 2012 – International Key Facts

2008 2009 2010 2011

216220

228230

+4min

+8min+2min

*Excluding Malta, all individuals, Monday-Sunday

FRANCE+15 min

SPAIN+4 min

GERMANY+2 min

UKNETHERLANDS+/-0 min

More and Better TV than ever

Source: MAVISE/European Audiovisual Observatory (Yearbook 2011)

375 channels

Today more than

9 000 channels

were launched in 2011 in the EU

are availablein the EU

More and Better TV than ever

Source: IHS Screen Digest / Television 2012 – International Key Facts

Flat screens have replaced the bulky TV sets in nearly 70% of the EU HH

High-definition TV sets are also conquering EU households

Connected TV sets are already present in almost 10% of all EU households

69.2%

+15%

62.5%

+17%

9.9%

TV landscape cracks bydevices and disruptive innovations

Technology

•Super Hi-Vision

•Ultra HDTV

•Transparent screen

•Glasses Free HdTV

•…

Social TV

•Twitter TV

•Second Screen

•Gamefication

•EPG Social

•Google Glasses

•…

OTT

•Hulu

•Netflix

•Google TV

•Apple iTV

•Xbox 360

•…

TV Advertising

•Targeting

•Real Time Bidding

•Predictive

•Direct sales on click

TV Apps

•Connected TV

•Apple TV

•Google TV

• Walled Garden

TV Measure

•

•Panel vs Log

•Real Time audience

•Multi-device

•…

…

6 and more major (r)evolutions

but don’t forget what the viewers seeks!

Content is the main reason why

STORY STORY

The next 5 years – some predictions

1. Cloud services will make « TV Everywhere » a reality

2. EPG and Content discovery will move to the second screen

3. Linear TV will not die It will become social, participative… and will focus on live, local and event

4. Second screen engagement will drive curated, interactive experiences and new monetisation models

5. …

Focus on Social TV

Following a TV program has never been as interactive!

38%51%74%of them declare using the

Second Screen for discussing about the TV show on Social

networks*

of them declare using the Internet to search information about the TV show’s they are

watching*

of surfers when they are watching TV are Second

Screen users*

Source : OVUM : a study about the Second Screen realized in 8 European countries)

The adoption of second screen

The rise of Twitter TV

What is Second Screen for a broadcaster ?

Video snacking/ catch-up

Enriched TV experienceChat and social interact

Electronic Program Guide

Example - Belgium’s Got Talent

Example - Belgium’s Got Talent

Each Monday, 4% of TV viewers were connected with second screen apps or website (26.000 users)(TV audience : 714.000 CIM 4+)

250.000 Buzz , 18.000 comments published, 86.298 differents chat users, ...

38.650 Tweets (4.000 / day), each of them are categorized

>100.000 votes for ½ finalists & finalists

Thank you

For more information : [email protected] or Twitter: @edewitte