The Future of the Marketing Tech Stack

Page 1 <img data-url='document/the-future-of-the-marketing-tech-stack.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: The Future of the Marketing Tech Stack' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062903/58ecb7271a28abce0f8b458d/html5/thumbnails/1.jpg' width='140' height='200' /> Page 2 <img data-url='document/the-future-of-the-marketing-tech-stack.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: The Future of the Marketing Tech Stack' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062903/58ecb7271a28abce0f8b458d/html5/thumbnails/2.jpg' width='140' height='200' /> Page 3 <img 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Marketing Tech Stack' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062903/58ecb7271a28abce0f8b458d/html5/thumbnails/7.jpg' width='140' height='200' /> Page 8 <img data-url='document/the-future-of-the-marketing-tech-stack.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: The Future of the Marketing Tech Stack' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062903/58ecb7271a28abce0f8b458d/html5/thumbnails/8.jpg' width='140' height='200' /> Page 9 <img data-url='document/the-future-of-the-marketing-tech-stack.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: The Future of the Marketing Tech Stack' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062903/58ecb7271a28abce0f8b458d/html5/thumbnails/9.jpg' width='140' height='200' /> Page 10 <img data-url='document/the-future-of-the-marketing-tech-stack.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: The Future of the Marketing Tech Stack' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062903/58ecb7271a28abce0f8b458d/html5/thumbnails/10.jpg' width='140' height='200' /> Page 11 <img data-url='document/the-future-of-the-marketing-tech-stack.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: The Future of the Marketing Tech Stack' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062903/58ecb7271a28abce0f8b458d/html5/thumbnails/11.jpg' width='140' height='200' /> Page 12 <img data-url='document/the-future-of-the-marketing-tech-stack.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: The Future of the Marketing Tech Stack' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062903/58ecb7271a28abce0f8b458d/html5/thumbnails/12.jpg' width='140' height='200' /> Page 13 <img data-url='document/the-future-of-the-marketing-tech-stack.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: The Future of the Marketing Tech Stack' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062903/58ecb7271a28abce0f8b458d/html5/thumbnails/13.jpg' width='140' height='200' /> Page 14 <img data-url='document/the-future-of-the-marketing-tech-stack.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: The Future of the Marketing Tech Stack' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062903/58ecb7271a28abce0f8b458d/html5/thumbnails/14.jpg' width='140' height='200' /> Page 15 <img data-url='document/the-future-of-the-marketing-tech-stack.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: The Future of the Marketing Tech Stack' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062903/58ecb7271a28abce0f8b458d/html5/thumbnails/15.jpg' width='140' height='200' /> D O W N L OA D

DYNAMIC AD CREATIVE

LANDINGPAGE

MA

AD CREATIVE

ADSERVER

Image

Message

CTA

Content or offer

D O W N L O A D

Refine media purchase

DATASEGMENTS

DMP

MEDIA SELECTIONS

DSP

TARGET AUDIENCE

CRM

PREDICTIVE MODEL

FORM

Refine audience model

Refine ad message and content

Page 16 <img data-url='document/the-future-of-the-marketing-tech-stack.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: The Future of the Marketing Tech Stack' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062903/58ecb7271a28abce0f8b458d/html5/thumbnails/16.jpg' width='140' height='200' /> Page 17 <img data-url='document/the-future-of-the-marketing-tech-stack.html?page=17' data-page='17' class='cut-thumb lazyload' alt='Page 17: The Future of the Marketing Tech Stack' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062903/58ecb7271a28abce0f8b458d/html5/thumbnails/17.jpg' width='140' height='200' /> Page 18 <img data-url='document/the-future-of-the-marketing-tech-stack.html?page=18' data-page='18' class='cut-thumb lazyload' alt='Page 18: The Future of the Marketing Tech Stack' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062903/58ecb7271a28abce0f8b458d/html5/thumbnails/18.jpg' width='140' height='200' /> Page 19 <img data-url='document/the-future-of-the-marketing-tech-stack.html?page=19' data-page='19' class='cut-thumb lazyload' alt='Page 19: The Future of the Marketing Tech Stack' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062903/58ecb7271a28abce0f8b458d/html5/thumbnails/19.jpg' width='140' height='200' /> Page 20 <img data-url='document/the-future-of-the-marketing-tech-stack.html?page=20' data-page='20' class='cut-thumb lazyload' alt='Page 20: The Future of the Marketing Tech Stack' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062903/58ecb7271a28abce0f8b458d/html5/thumbnails/20.jpg' width='140' height='200' /> https://arstechnica.com/the-multiverse/2016/06/an-ai-wrote-this-movie-and-its-strangely-moving/ Page 21 <img data-url='document/the-future-of-the-marketing-tech-stack.html?page=21' data-page='21' class='cut-thumb lazyload' alt='Page 21: The Future of the Marketing Tech Stack' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062903/58ecb7271a28abce0f8b458d/html5/thumbnails/21.jpg' width='140' height='200' /> Page 22 <img data-url='document/the-future-of-the-marketing-tech-stack.html?page=22' data-page='22' class='cut-thumb lazyload' alt='Page 22: The Future of the Marketing Tech Stack' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062903/58ecb7271a28abce0f8b458d/html5/thumbnails/22.jpg' width='140' height='200' /> Page 23 <img data-url='document/the-future-of-the-marketing-tech-stack.html?page=23' data-page='23' class='cut-thumb lazyload' alt='Page 23: The Future of the Marketing Tech Stack' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062903/58ecb7271a28abce0f8b458d/html5/thumbnails/23.jpg' width='140' height='200' />