the future of television is our focusthe future of ... · the future of television is our focusthe future of television is ... over-the-air transmission system that we expect to ...

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the future of television is our focusthe future of television is our focus

The Advanced Television Systems Committee. . . We Set the Standard.

Our mission: To create and foster implementation of

voluntary Standards and Recommended Practices to

advance terrestrial digital television broadcasting,

and to facilitate interoperability with other

media.

Formed in 1983, the ATSC is an international, non-

profi t organization developing voluntary standards for

digital television. Approximately 150 ATSC member

organizations represent the broadcast, broadcast

equipment, motion picture, consumer electronics,

computer, cable, satellite, and semiconductor industries.

Founding members of the organization include

the Consumer Electronics Association (CEA), the

Institute of Electrical and Electronics Engineers

(IEEE), the National Association of Broadcasters

(NAB), the National Cable And Telecommunications

Association (NCTA), and the Society of Motion

Picture and Television Engineers (SMPTE).

A D VA N C E D T E L E V I S I O N S Y S T E M S C O M M I T T E EAbout the

HOW WORK IS APPROVED

An ATSC Standard is a document comprised of specifi cations or criteria that are necessary for effective implementation and interoperability of Advanced Television Systems. An ATSC Recommended Practice offers specifi cations or criteria determined to be advisable and may improve the effi ciency of implementation or reduce the probability of implementation errors.

Standards and Recommended Practices require three levels of approval before publication: Specialist Group, Technology and Standards Group, and full ATSC membership.

A complete list of all Standards, Candidate Standards and Recommended Practices can be found online at www.atsc.org

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Yes, it happened: I finally had a new headshot taken.At some point you just have to admit you’re old,

and move forward.

The ATSC DTV Standard was approved in 1995, launching the digital era for TV broadcasters. Two years ago, we fl ipped the switch to all-digital broadcast television, completing the fi rst major change in American TV broadcasting since the advent of color. After years of planning and sizable investments by broadcasters big and small, the end of analog full-power TV broadcasting signaled an important move forward in our industry.

Standardization remains critically important for broadcasting. Since the fl exible and dynamic digital TV standard was developed and adopted, ATSC has identifi ed the requirements and led the development of standards and practices that are critical to the future of our industry. We’ve had great success in evolving the core DTV standard, most recently taking the initiative to add mobile transmission and reception to DTV with the A/153 standard (which already is facilitating exciting new business models for broadcasters.)

Today, we’re working to drive the ATSC Digital TV Standard forward with a sweeping initiative known as ATSC 2.0. This new effort will leverage the marriage of broadcasting and Internet connectivity to help insure that broadcasters and receiver manufacturers have a rich toolbox of features to deploy in future programs and consumer products. The ATSC 2.0 bundle of new capabilities will include non-real-time fi le based content delivery, Advanced Video Coding and conditional access capability. This work on ATSC 2.0 is moving quickly – stay tuned.

At some point, we’ll need to start with “a clean sheet of paper,” and that process won’t be easy. But broadcasting is similar to other industries – technology leads the way and is the impetus for major transformation. A dramatic change will be needed to adapt to expected technological advances. So, while working on the backwards compatible ATSC 2.0 enhancements, we’re simultaneously looking even farther down the road to ATSC 3.0, a revolutionary over-the-air transmission system that we expect to emerge within the next decade

While the specifi cs of ATSC 3.0 are still to be developed, it’s obvious our future standards should be even more fl exible, scalable and adaptable for future innovation.

ATSC 3.0 must provide performance improvement and additional functionality signifi cant enough to warrant implementation of a new system.

This shift to a new system will certainly bring new challenges; however, we believe ATSC 3.0 will include a fresh array of unprecedented services and choices that will serve our industry for decades to come.

In the meantime, we are focused on the tremendous opportunities that will arise from 3D TV broadcasting and Internet-enhanced broadcasting as part of the ATSC 2.0 activities.

The bottom line: Despite the naysayers who are writing the premature obituary for terrestrial broadcasting, the future of broadcast TV is bright thanks to the ATSC’s continued groundbreaking standards activities that are defi ning the future of television.

FROM THE PresidentMark S. Richeris the President of the Advanced Television Sysetms Committee, Inc. (ATSC). Mr. Richer first joined the ATSC afer 16 years with the Public Broadcasting Service (PBS).

Mr. Richer was the 2010 recipient of the National Association of Broadcasters Engineering Award for Television, and a recipient of Broadcast & Cable’s Technology Leadership Award in 2007. He is a Fellow of the Society of Motion Picture and television Engineers (SMPTE) and a Senior Member of the Institute of Electrical and Electronics Engineers (IEEE). Mr. Richer holds two patents and has a Bachelor of Science degree from Rochester Institute of Technology.

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LEADERSHIP ATSC Board of DirectorsJohn Godfrey, SamsungChairman, ATSC Board of Directors

Jay Adrick, HarrisVice Chair, ATSC Board of Directors

Anthony Caruso, CBCCanadian Broadcasting Corporation

Lynn Claudy, NABVice Chair, ATSC Board of Directors

Mark Eyer, SonySony Electronics

Brett Jenkins, LIN MediaLIN Media

James Kutzner, PBSPublic Broadcasting Service (PBS)

Brian Markwalter, CEAConsumer Electronics Assoc. (CEA)

Glenn Reitmeier, NBCUniNBC Universal

Andy Scott, NCTANat. Cable and Tele. Assoc. (NCTA)

Peter Symes, SMPTESociety Motion Picture & Television

John Taylor, LG ElectronicsLG Electronics

Craig Todd, DolbyDolby Laboratories

Yiyan Wu, IEEEIEEE

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ATSC Member Organizations

• ABC• American Cable Association• Association of Public Television Stations• Axel Technologies Oy• BCM Inc.• Belo• BnCom Co Ltd.• Broadcom• CBC - Canadian Broadcast Corporation• CBS Broadcast Group• CEA - Consumer Electronics Association• Cisco Systems• CMMB Vision• Coherent Logix• Comcast• Communications Research Centre• CoreTrust, Inc.• Cox Media Group• CTB Group, Inc• Cydle Corp• DaySequerra• dbx-tv• Decontis• DiBCom• Digital Stream Technology, Inc.• DirecTV• DISH Network• Dispatch Broadcast Group• Dolby Laboratories, Inc.• DTS• DTV Interactive• DVEO Division of Computer Modules, Inc.• Echostar Communications Corporation• Eiden Co., Ltd.• Elgato Systems LLC• Ericsson Television, Inc.• ETRI• EW Scripps• Fraunhofer USA• Free TV Australia• Freedom Broadcasting• Gannett• Gray Television• Hangzhou NationalChip• Harmonic• Harris Corporation

• i-SET co., LTD• Iberium Communications, Inc.• ICO Global• IEEE -- Broadcast Technology Society• IEEE -- Consumer Electronics• Imagination Technologies Ltd.• IneoQuest Technologies• Intel• ION Media Networks• Jampro Antennas• Kenwood• LARCAN Inc.• Legend Silicon, Inc.• LIN Media• Linear Acoustic• Marvell Semiconductor Inc.• Max Linear• Maximum Service Television• Media Excel, Inc.• Media General• Meintel, Sgrignoli & Wallace, LLC• Mirics Semiconductor• MIT Advanced Television and Signal Processing Group• Mitsubishi Electric ITA• MobiTV, Inc.• NAB -- National Association of Broadcasters• Nagravision• NBC Universal• NCTA -- National Cable & Telecommunications Association• Newport Media Inc.• News Corp.• NHK General Bureau of America• NXP Semiconductor BV• Open Mobile Video Coalition• Panasonic Corporation of North America• PBS - Public Broadcasting Service• Philips Electronics North America Corp..• Post Newsweek• Qualcomm, Inc.• Raycom Media• Rohde & Schwarz• Roundbox• RRD USA• Ryerson University

• Samsung Electronics America, Inc.• SANYO Manufacturing Corporation• SBE - Society of Broadcast Engineers• Schurz Communications• SCTE - Society of Cable Telecommunications Engineers• Sencore Inc.• Sharp Electronics Corporation• Siano Mobile Silicon• Sigma Designs, Inc.• Sinclair Broadcast Group• SMPTE - Society of Motion Picture & Television Engineers• Sony• SRS Labs Inc.• StorerTV• Strategy & Technology, Inc.• SyncBak, Inc.• Teamcast• Techwell, Inc.• Telecommunications Technology Association• Televisa• The Nielsen Company• Thomson• TitanTV• Toshiba America Information Systems• Tosia Communications Inc.• Triveni Digital• Turner Engineering, Inc• TV Azteca• UniSoft• Univision• VIZIO, Inc.• Vulcan• Wi-LAN• Wohler Technologies, Inc.• WRAL-HD• Zenith Electronics LLC• Zoran

Observers• Aldo Cugnini• Allen LeRoy Limberg, Esq.• John Luff• MPEG LA, LLC.• S. Merrill Weiss

List updated as of Summer 2011 5

NON-REAL-TIME Content DeliveryWork on a Standard for Non-Real-Time services (NRT) is a key element of the ATSC solution to respond to the increasing desire for “everything- on-demand” that has changed customer expectations in the media industry.

Broadcasting is traditionally done in “real time” - it is linear, transmitted

and received as a consumer views the content. The interesting thing about

this practice, however, is that most of this content doesn’t occur in real

time.

The NRT standard will enable fi le based delivery of content to receivers

with storage capability. The use of advanced compression and the low cost

of memory or other storage devices makes NRT a practical solution.

Non-Real-Time content can include both “traditional” TV fare (video/audio

entertainment programming, news, weather, sports, etc.), information that

is not now part of traditional TVfare or that is presented in a customized

and non-traditional way, and information not aimed at the family room TV

at all (including content targeted to PCs, handheld media players or even

commercial platforms). Content can be short, like news clips and weather

alerts; or long form such as movies. Consumers have the power to choose

what and when they want to watch.

Delivery of Non-Real-Time services allows broadcasters to continue to

capitalize on a unique advantage: the effi cient delivery of localized content

wirelessly to devices. It is ultimately scalable, leveraging broadcasting and

the NRT standard can be used for both fi xed and mobile receivers.

The development of complete end-to-end standards to enable NRT service

delivery is a critical part of the future of broadcasting. The ATSC continues

to be dedicated to considering the opportunities and challenges of internet

connected broadcast receiver, identifying and quantifying the industry

implementation of services and platforms, and considering the benefi t of

these various implementations.

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3D DIGITAL Television

3D Digital TelevisionThe continuing evolution of ATSC digital television includes the development of a standard for broadcast transmission and reception of 3D TV. This new backwards compatible standard will provide multiple modes of operation to meet various market requirements. It will define specifications for linear broadcasts and for Non-Real-Time delivery of 3D TV to both fixed receivers and mobile/handheld devices.

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ATSC 2.0 will be a complete suite of new services for the conventional fi xed DTV receiver. The “complete suite” is actually a bundle/package of existing standards, or standards about to be fi nalized. In short, ATSC 2.0 will provide the electronic highway for broadcasters to introduce enhanced features like Non-Real-Time news and clip services, electronic service guides, the potential for broadcast 3D content, and other rich Internet and program-related interactivity.

You can think about ATSC 2.0 as a hearty soup. Existing standards are the “ingredients” that goes into the making of a tasty dish.

s Every soup needs a good base, like the A/53 Digital Standard. It’s full of inherent capabilities such as HDTV and m u l t i c a s t i n g , and its critically important that ATSC 2.0 new features be backwards compatible with A/53.

s We always serve A/53 with the A/52 Digital Audio Compression standard, and A/65: Program and System Information Protocol (PSIP).

s In order to make this “soup” more satisfying, we

add a smidge of A/72, Advanced Video Compression. It makes a few digital TV bits go a long way.

s Another ingredient we can pull off the shelf is our suite of versatile Data Broadcasting Standards, as these can be used to transport any kind of content.

s Fresh new NRT ( N o n - R e a l - Ti m e ) added to the pot provides fl exibility and allows the consumer to digest

the content when they are hungry.

s For future subscription based services, a little Conditional Access works well.

s ATSC 2.0 will also leverage the growing number of television receivers with internet connectivity, providing interactivity

and personalized services. New business models for entertainment programming and information will be based on the high demand for these Internet-enabled devices.

ATSC 2.0 services, to be carried in regular DTV broadcast channels, would not interfere with operation of current ATSC services in the same radio

frequency channel. They’d also have no adverse impact

on legacy receiving equipment. The MPEG-4 advanced video codec, widely used for effi cient and high-quality video

distribution, has surpassed MPEG-2, which is the fi rst widely-deployed video compression technology that has been in use for more than 15 years. AVC video codecs are already found in Internet

streaming applications and the Mobile DTV standards.

The ATSC 2.0 concept is designed to take the experience of basic television watching and move that experience to an exciting next level.

ATSC 2.0 Enhancing Television

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ATSC 3.0 - THE NEXT GENERATION TG3

ATSC 3.0The ATSC’s ongoing mission as a standards development organization is to advance the state of the art of broadcast television technology.

While working to develop the backwards compatible ATSC 2.0 standard, we are simultaneously working on ATSC 3.0. Our goal is to develop a flexible, scalable, more efficient, highly configurable, and adaptable standard for future implementation. A new, recently formed Technology Group, TG3, will focus specifically on all ATSC 3.0 work.

ATSC 3.0 will provide performance improvement and new functionality – significant enough to warrant the transition to a non backwards compatible system. The timeframe for 3.0 will be a result of a number of factors, including technology, business, and the regulatory environment.

Jim Kutzner, PBSChairman of TG3

Jim Kutzner is Senior Director of Advanced Technology at PBS where he manages engineering and technical projects within PBS. Kutzner is a member of the ATSC Board as well as chair of TG3.

He is co-chair of SMPTE 32NF, the Technology Committee for Network Facilities and Architecture. He is also Vice Chair of the Open Mobile Video Coalition’s Technical Advisory Group. He holds a master’s degree in Engineering Management from George Washington University and a Bachelor of Electrical Engineering degree from the University of Minnesota. He is a Fellow of SMPTE and a member of the IEEE.

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TECHNOLOGY & STANDARDS

Active TSG Specialist Groups

TSG/S4Specialist Group on ATSC Mobile DTVChair: Mark Aitken, Sinclair Broadcast Group

TSG/S5Specialist Group on Transmission InfrastructureChair: Art Allison, NAB

TSG/S6Specialist Group on Audio and Video Coding Chair:Pat Waddell, Harmonic

TSG/S7Specialist Group on Service and Content Protection Chair: Adam Goldberg, AGP LLC

TSG/S8Specialist Group on Service Multiplex and Transport Systems Chair:Mark Eyer, Sony

TSG/S9Specialist Group on RF Transmission Chair: Charles Einolf, Consultant

TSG/S10Specialist Group on ReceiversChair: John Henderson, CEA

TSG/S11Specialist Group on ATSC 2.0 Chair: Sam Matheny, Capitol Broadcasting

TSG/S12Specialist Group on 3D Television Chair: Dr. Youngkwon Lim, ETRI

TSG/S13Specialist Group on Data BroadcastingChair: Michael Dolan, TBT

Rich Chernock, TriveniChairman of the TSG

Dr. Chernock is currently Chief Technology Officer at Triveni Digital – an LG Electronics company. In that position, he is developing strategic directions for monitoring, content distribution and metadata management for emerging digital television systems and infrastructures. Previously, he was a Research Staff Member at IBM Research, investigating digital broadcast technologies.

Dr. Chernock is active in many of the ATSC and SCTE standards committees, particularly in the areas of mobile DTV, monitoring, metadata, and data broadcast. He is chair of the Technology Standards Group (TSG) and chairs the Non-Real-Time Services and Mobile/Handheld management layer activities within ATSC. He is a major participant in the SCTE HMS video monitoring activity. He is also the Distinguished Lecturer Chair for IEEE BTS, and the 2001 ATSC Lechner Award winner.

Group

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Being an ATSC member provides an excellent opportunity to collaboratively shape the capabilities of new technologies and services and to gain early insight into draft standards that can provide competitive advantages in time-to-market and innovative features.

Membership is open to any business entity having a commercial interest directly and materially affected by ATSC Standards development and any nonprofi t organization whose members or activities are directly affected by the work of the ATSC. Members have access to the fl ow of early information and standards development.

Additional membership information is available at www.atsc.org/join.

ATSC Get Involved

“Broadcasters understand the need to bring all partsof the DTV ecosystem together. Whether it’s mobileDTV or next-generation technologies, ATSC is theideal forum for those discussions.” - Brett Jenkins, LIN Media

“Having all facets of TV transmission and reception come together at ATSC helps address issues long before they can evolve into bigger problems.” - Tim Carroll, Linear Acoustic

“Effi cient standards ensure that consuuwill have a positive experience with ddiTV’s many capabilities; this is exemplifi eethe current work on ATSC 2.0 which includes ludesInternet connectivity.”- Paul Hearty, Sony Electronics

“ATSC’s collaborative approach works well to coordinate the broadcast, cable, and telco distribution of digital TV as demonstrated with ATSC’s leadership in deploying and integrating A/85 with the CALM Act.” - Dave Siegler, Cox Communications

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ATSC Standards

Published StandardsPublished StandardsA/49: Ghost Canceling Reference Signal For NTSC A/52B: Digital Audio Compression (AC-3) (E-AC-3) Standard, Rev. B A/53: ATSC Digital Television Standard

A/57B: Content Identifi cation And Labeling For ATSC Transport, Revision B

A/63: Standard For Coding 25/50 Hz Video

A/65:2009: Program And System Information Protocol For Terrestrial Broadcast And Cable

A/70A: Conditional Access System For Terrestrial Broadcast, Revision A, With Amendment No. 1

A/71: ATSC Parameterized Services Standard

A/72 Part 1: Video System Characteristics Of AVC In The ATSC Digital Television System and A/72 Part 2: AVC Video Transport Subsystem Characteristics

A/76B: Programming Metadata Communication Protocol Standard, Revision B

A/80: Modulation And Coding Requirements For Digital TV (DTV) Applications Over Satellite

A/81: Direct-To-Home Satellite Broadcast Standard

A/82: Automatic Transmitter Power Control (ATPC) Data Return Link (DRL) Standard

A/90: Data Broadcast Standard, With Amendment 1 and Corrigendum 1 and 2

A/92: Delivery Of IP Multicast Sessions Over Data Broadcast Standard

A/93: Synchronized/Asynchronous Trigger Standard

A/94: ATSC Data Application Reference Model

A/95: Transport Stream File System Standard

A/96: ATSC Interaction Channel Protocols

A/97: Software Download Data Service

A/98: System Renewability Message Transport

A/99: Carriage Of Legacy TV Data Services

A/100: DTV Application Software Environment - Level 1 (DASE-1)

A/101: Advanced Common Application Platform (ACAP)

A/102: ACAP Service Signaling And Announcement

A/110B: Synchronization Standard For Distributed Transmission, Revision B

A/153: ATSC Mobile DTV Standard, Parts 1 - 8

Candidate StandardCandidate StandardWorking Draft Revisions of A/53 Part 5 and Part 6

Recommended PracticesRecommended PracticesA/54A: Guide to the Use of the ATSC Digital Television Standard, with Corrigendum No. 1

A/58: Harmonization with DVB SI in the Use of the ATSC Digital Television Standard

A/64B: Transmission Measurement and Compliance for Digital Television

A/69: Program and System Information Protocol Implementation Guidelines for Broadcasters

A/74: Receiver Performance Guidelines

A/75:Developing DTV Field Test Plans

A/78A: Transport Stream Verifi cation

A/79: Conversion of ATSC Signals for Distribution to NTSC Viewers A/85: Techniques for Establishing and Maintaining Audio Loudness for Digital Television A/91: Implementation Guidelines for the Data Broadcast Standard

A/111: Design Of Synchronized Multiple Transmitter Networks

A/112: E-VSB Implementation Guidelines

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Keeping CALM with ATSC

The A/85 ATSC Recommended Practice was published in November 2009. It is broad in scope, and covers all facets of the audio delivery system - from implementation of the key ATSC Standards to mix room monitoring.

Responding to consumer complaints about the relative loudness of television commercials, Congress in December 2010 passed the Commercial Advertising Loudness Mitigation (CALM) Act, requiring theFederal Communications Commission to adopt the relevant portions of the ATSC A/85 Recommended Practice that were developed by the ATSC to deal with this very issue.

Representative Anna G. Eshoo (D-Calif.) who introduced the CALM Act, said at the time of the bill’s introduction: “A TV program has a mix of audio levels. There are loud and soft parts. Nuance is used to build the dramatic effect. Most advertisers don’t want nuance. They want to grab our attention, and to do this, they record every part of it as loud as possible. My legislation will reduce the volume of commercials in order to bring them to the same level as the programs they accompany.”

On May 27, 2011, the FCC released its Notice of Proposed Rulemaking as required by the CALM Act and ATSC responded over the summer. As mandated by the statute, the proposed rules will apply to TV broadcasters, cable operators and other multichannel video programming distributors (“MVPDs”).

As mandated by the statute, proposed FCC rules will apply to TV broadcasters, cable operatorsand other multichannel video programming distributors (MPVDs). Specifi c updates to the A- 85 RP are suitable for the FCC to cite in its rules for implementing the CALM Act. Annex

J covers broadcasters and others, which use the AC-3 audio system (ATSC A/52)

On July 26, 2011, ATSC members voted to approve “Requirements for Establishing and Maintaining Audio Loudness of Commercial Advertising in Digital Television When Using Non-AC-3 Audio Codecs” as Annex K of A/85;

complementing Annex J.

Educational efforts will continue as the industry prepares for implementation of these new FCC regulations. The “CALM Place” at the April 2011 NAB Show in Las Vegas offered attendees a chance to see demonstrations of equipment and systems which implement A/85. ATSC member companies demonstrated a variety of audio processing, mixing, monitoring, and transmission technologies.

Building on its successful seminars on this important topic, the ATSC is

committed to help the industry implement A/85 as required by the FCC.

CALM ACT & A/85 Loudness Management

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BERNARD J. LECHNER Award

Named for the first recipient of the ATSC’s highest technical honor, the Bernard Lechner Award pays tribute to individuals who personify Bernie’s technical leadership and exemplary contributions to the ATSC and the industry.

The 2011 Lechner Award honoree is Jim Starzynski, Principal Engineer and Audio Architect for NBC Universal Advanced Engineering, working on HDTV and overseeing audio technologies and practices for all NBC Universal broadcast and cable properties.

Honored for his unparalleled work on the ATSC A/85 Recommended Practice, Starzynski chairs of ATSC technical subgroup S6-3 on digital television loudness, and has been instrumental in ATSC work associated with the CALM Act, which mandates implementation of A/85. In addition to his ATSC leadership, Starzynski is chairman of the audio subcommittee of the North American Broadcaster’s Association, and serves on the home audio division board of the Consumer Electronics

Association. He also is a member of the Society of Motion Picture and Television Engineers and the Audio Engineering Society and is a frequent contributor to Broadcast Engineering magazine.

At NBC Universal, Starzynski is responsible for establishing the network’s DTV audio strategy and works with leading manufacturers to develop next- generation audio and video systems. Previously, he served seven years as Principal Engineer and 14 years as network project engineer. Starzynski has worked on many facilities at NBC, including TODAY’S sidewalk studio, Saturday Night Live’s and Late Night with Conan O’Brien’s audio facilities and the all-digital network broadcast operations center. He was a key contributor to the design of CNBC’s World Headquarters in Englewood Cliffs, N.J., where he was responsible for satellite and audio systems. Starzynski earned four Emmy Awards for technical achievement for the 1992, 2002, 2004 and 2006 broadcasts of the Olympic Games.

2011 RECIPIENT JIM STARZYNSKI

Rich Chernock - 2001

Regis Crinon - 2002

Glenn Adams - 2003

Graham Jones - 2004

John Henderson - 2005

Art Allison - 2006

Mark Eyer - 2007

Michael Dolan - 2008

Wayne Bretl - 2009

Pat Waddell - 2010

Jim Starzynski - 2011

PAST RECIPIENTS

The Bernard J. Lechner Outstanding Contributor Award is bestowed once a year to an individual representative of the membership whose technical and leadership contributions to the ATSC have been invaluble and exemplary. The title of the award recognizes the fi rst recipient, Bernard Lechner, for his services to the organization.

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ON THE MOVE Mobile DTVWith the capability to transmit live breaking news, critical emergency alerts, and favorite programs to millions of viewers with a single transmission, Mobile Digital Television has moved quickly from test mode to wide deployment with an eye on future capabilities such as electronic coupons, video on demand, and real-time integration with social media.

The ATSC’s development and adoption of A/153 has paved the way for the rapid development of consumer products in the marketplace. The Open Mobile Video Coalition (OMVC)’s “consumer showcase” fi eld trial in Washington, D.C. identifi ed the various ways and on what products viewers watch TV on-the-go.

At the 2011 NAB Show, the MDTV Pavilion, co-sponsored by the ATSC and the OMVC, featured mobile DTV broadcast groups and a variety of new consumer products being introduced for mobile DTV reception, along with technology demonstrations from ATSC member companies.

The A/153 Mobile DTV standard, approved by the ATSC membership in October 2009, is built around a highly robust transmission system, coupled with a fl exible and extensible Internet Protocol (IP) based transport system. The standard describes the methodology for new services to be carried in

digital broadcast channels along with current DTV services without any adverse impact on legacy receiving equipment.

Additionally, the ATSC Mobile standard provides a fl exible Application Framework to enable new receiver capabilities. Receivers that make use of an optional Internet connection will enable new interactive television services, ranging from simple audience voting to the integration of Internet-based applications and transactions with television content.

The design of the system involved hundreds of engineers from around the world - a truly international effort. The end result is an effi cient hybrid of new and existing technologies, many of which are now available to consumers as more than 100 TV stations nationwide use the ATSC A/153 standard to deliver mobile DTV service in 2011.

Live, local and on-the-go… Mobile DTV is here!

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ATSC StaffMark S. RicherPresident

[email protected]

Jerry WhitakerVice President

Technology & [email protected]

Lindsay Shelton-GrossDirector of Communications

[email protected]

Daro BrunoOffice [email protected]

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1776 K Street NW Washington, DC 20006www.atsc.org

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