The Future of Software is Open Source

Angelo Corsaro, Ph.D.Product Strategy & Marketing Manager

OMG RTESS and DDS SIG [email protected]

Delivering Performance, Openness, and Freedom

OpenSplice DDS

The Future of Software is Open Source

mailto:[email protected]


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Angelo CORSARO, Ph.D.

Product Strategy & Marketing ManagerPrismTechTel: +33 1 69 01 53 54 | Cell: +33 6 43 30 75 65

Dr. Angelo Corsaro is the OpenSplice DDS Product Strategy & Marketing Manager at PrismTech, a market leader in the field of high performance middleware. His responsibilities include product strategy, competitive positioning, technology evolution, and technology evangelism. He is also responsible for strategic standardization at the Object Management Group (OMG), where is co-chair of the Data Distribution Service (DDS) Special Interest Group, and the Real-Time Embedded and Specialized Services Task Force.

Angelo received a Ph.D. and a M.S. in Computer Science from the Washington University in St. Louis, and a Laurea Magna cum Laude in Computer Engineering from the University of Catania, Italy.

Speaker Bio

© 2009, PrismTech. All Rights Reserved


PrismTech Corp.

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2

PrismTech Corporation

HQ SitesUSA: Burlington, MAEMEA: Edinburgh, Scotland

Engineering CentresNewcastle, UK | Fort Wayne, INBerlin, Germany | Paris, FranceHengelo, Netherlands

Field Offices / DistributorsLondon, UK | Saddle Brook, NJHouston, TX | San Francisco, CAHelsinki, Finland | Seoul, South Korea | Beijing, China

Where we do business – in over 50 countries worldwide

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Our ProfileHistory

1992 Incorporated as a Contract R&D Company – Application & Data Integration Focus

2001 Restructured as a COTS Products & Services Company - Initially offering Advanced CORBA Products

2002 Open Source ORBs Added to Product Portfolio

2005 SDR Tools and Middleware Added to Product Portfolio

2006 DDS Tools and Middleware Added to Product Portfolio

2008 Clearance for US DoD “Classified” Programs

2009 Open Source Launch of OpenSplice DDS

Research & DevelopmentSignificant Investment Program: More Than $10m over the Last Three Years

Growth100%+ growth since FY2005

Current Year Projected Revenues >$ 20mm and Profitable

Accelerating Growth Planned for Future

PersonnelApproximately 110 People Worldwide

PrismTech is the World Leader in the High-Performance Open Source Middleware Market


Customers

Nokia

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Copyright PrismTech 2008 Proprietary information subject to non-disclosure

5Our Markets

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Our Product Lines

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Our Technologies


Technology Evolution/Innovation

Landscape

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Growing Complexity

(1980)

iPhone (2007)

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Growing Complexity

Price■ US$ 3815 (in 1980)

CPU■ Synertek 6502A, 2.0 MHz

RAM■ 128KB (512K Max)

Display■ Color composite video

■ 16 colors at 280 X 192.

■ 16 shades at 560 X 192

Ports■ Two serial ports

■ External floppy port

Ports

■ Apple SOS (Sophisticated OS)

(1980)

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Growing Complexity

iPhone (2007)

Price■ US$ 399

Capacity■ 8GB or 16GB flash drive

Cellular and wireless■ UMTS/HSDPA (850, 1900, 2100 MHz)

■ GSM/EDGE (850, 900, 1800, 1900 MHz)

■ Wi-Fi (802.11b/g)

■ Bluetooth 2.0 + EDR

GPS■ Assisted GPS

Display■ 3.5-inch (diagonal) widescreen Multi-Touch

display

■ 480-by-320-pixel resolution at 163 ppi

■ Support for display of multiple languages and characters simultaneously

Audio■ Frequency response: 20Hz to

20,000Hz

■ Audio formats supported: AAC, Protected AAC, MP3, MP3 VBR, Audible (formats 2, 3, and 4), Apple Lossless, AIFF, and WAV

Video■ H.264

■ MPEG-4

Sensors■ Accelerometer

■ Proximity sensor

■ Ambient light sensor

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Hyper Competition

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Innovation Pays...

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...but it’s lack hurts badly

Nokia's Earnings Fall 90%, Keeps Bleeding Against iPhone, BlackBerry


What’s the Biz Challenge?

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The Inevitable Path to Commodization

Technology MaturationNew Technology Inception Technology Commondization

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Value Add

Commodity


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Value Add

Commodity

Value Add

Commodity


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Value Add

Commodity

Value Add

CommodityValue Add

Commodity


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Value Add

Commodity

Value Add

Commodity

Value Add

CommodityValue Add

Commodity


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Value Add

Commodity

Value Add

Commodity

Value Add

CommodityValue Add

Commodity


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Value Add

Commodity

Value Add

Commodity

Value Add

CommodityValue Add

Commodity


‣ In most of the mainstream markets along with the steep increase in complexity comes a swift raise of commodization

‣ Companies should focus their strategy on adding value to the customer, without trapping themselves into commodity, especially if this is not their core-business

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What is Commodization?A technology is commodized when:

‣Standardized by international bodies‣ OMG DDS

‣ POSIX

‣ MPI

‣ UML

‣There is a standard de facto exist‣ Linux

‣ Java

‣When available as a COTS

‣VxWorks, INTEGRITY


Toward Strategic Commodization

No, it’s not an oxymoron!

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Are Commodities Strategic?

‣ Many companies underestimate the strategic importance of properly managing commodization

‣ Commoditization should be planned as a way to outsource IP that are no more strategic toward providing value-add to the user, but which yet constitute a very important part of the overall system

‣ Technology commodization can be usually achieved by means of:‣ International Standardization

‣ Technology Spin-off

‣ IP Transfer to 3rd Parties

‣ When driving the commodization keep in minds the Porters 5 Forces Framework!

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Making a Successful Commodizations

‣ Successful technology commodization requires widespread adoption‣Suppliers need to be aggressive in promoting the adoption of the commodization

‣ Successful technology commodization need to bring Total Cost of Ownership (TCO) reductions to the “buyer” while ensuring “supplier” profitability‣The “buyer” needs the “supplier” to succeed and vice-versa

‣ Successful commodization creates economy of scale

‣ Successful commodization ensure continuous innovation

‣ Successful commodization ensures that somebody else spends R&D $$$ on your “commodity”


Open Source: Strategic Commodization

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Key Aspects of the Open Source Model

‣ The Open Source Model establishes a virtuous cycle based on generosity with a non-linear return for community members who donate their time, skills, ideas, money, etc.

‣ The Open Source Model empowers users

‣ The Open Source Model removes boundaries and is able to “pick the brain” of the smartest people around the world that are willing to contribute

‣ The Open Source Model removes adoptions barriers

‣ The Open Source Model is able to benefit even from egoistic/free-riding behavior

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Open Source Innovation Model

Collective

Private

Open Source Project

- Skill-Technology-Economy of Scale- ...

- Time- Skill- Money-Technology- Reputation- ...

- Technology- ...

- Testing- Popularity- Credibility- ...

Private/Collective Innovation Model

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Open Source Strategic Value

Open Source Software provides key Strategic Value to Users:

‣No Technology Adoption Barriers

‣Larger Pool of Talent

‣Better Support

‣A Platform for User-Driven Innovation

‣Security of Supply

‣Better TCO when compared with Proprietary SW

...A User Perspective

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Commodizing with Open Source

Open Source is the most strategic way of achieving technology commodization!‣ Avoids single provider lock-in

‣ It provides a very effective manner of market seeding

‣ Reduces barriers to adoption


Commodization @ Work

The Data Distribution Service

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The Need for Data Distribution

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The Need for Data DistributionTime Scale

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The Need for Data DistributionGeographical ScaleTime Scale

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Parallelism

Systemic Signal

Processing

Data Processing

Parallel Systems

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Real-Time Information Processing

DeterminismParallelism

Systemic Signal

Processing

Data Processing

Parallel Systems

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Near Real-Time Fault-Tolerant Information

Processing

Throughput, Availability



Systemic Signal

Processing

Data Processing

Parallel Systems

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Complex Information Management

Scalability, Persistence, Security

Distributed Systems

Geographical ScaleTime Scale


Processing




Systemic Signal

Processing

Data Processing

Parallel Systems

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Complex Information Management

Scalability, Persistence, Security

Distributed Systems

Geographical ScaleTime Scale


Processing




Systemic Signal

Processing

Data Processing

Parallel Systems

Data Distribution

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The OMG Data Distribution Service (DDS)

Data Distribution Service for Real-Time Systems

‣ Leap forward in Topic-based Publish/Subscribe Middleware state of the art

‣ Carefully specified to allow very high performance, scalable, predictable and high-availability implementations

‣ Language Independent, OS and HW architecture independent

Fully Standardized Solution

‣ Data Distribution Service (DDS) for Real-Time Systems v1.2

‣ RTPS, DDS Interoperability Wire ProtocolThe OMG Data Distribution Service satisfies the most challenging information dissemination requirements across a wide set of application domains, ranging

from multi-board systems to system-of-systems

Object/Relational Mapping

Ownership DurabilityContent

Subscription

Minimum Profile

Data Centric Publish/Subscribe (DCPS)

Data Local Reconstruction Layer (DLRL)

DDS Interoperability Wire Protocol

Application

UDP/IP

Real-Time Publish/Subscribe Protocol

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DDS RecommendationsIncreasingly Mandated/Recommended by Administrations

‣US Navy: Open Architecture

‣DISR/DISA: Net-centric Systems

‣EuroControl: Air Traffic Control Center Operational Interoperability

‣QinetiQ: Recommending DDS for VSI

A Great Time for DDS!

! The infrastructure evolution cycle is churning…– New -> Emerging -> Standard -> Commodity

– Middleware is emerging as OS declines

! …DDS is maturing…– OMG focus

– Wire spec

– Tools

– Enterprise integration

– Multiple products fielded

– Deployed applications!

! …and adoption is on the rise– Navy

– DISR

– FCS/SoSCOE

– Many significant applications

Enterprise Ed.

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OpenSplice DDS v4.1

‣ Product reorganized into Editions‣ Community Edition

‣ Compact Edition

‣ Professional Edition

‣ Enterprise Edition

‣ Product Editions provide a a growing set of functionality to address the needs of increasingly more sophisticated users

‣ The Community Edition is Open Source

‣ Compact, Enterprise and Professional Edition are available only through Commercial Subscriptions

Enterprise Ed.

Community Ed.

Compact Ed.

Professional Ed.

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Community EditionFeatures

‣ OMG DDS v1.2 DCPS‣Minimum Profile

‣ Content Subscription Profile

‣ Durability Profile

‣ Ownership Profile

‣ Networking‣ DDSI v2.1 Implementation

‣ Real-Time Networking Implementation

Ownership DurabilityContent

Subscription

Minimum Profile

Real-Time Pub/Sub (DCPS)

Networking Technology

Application

UDP/IP

Interoperable Wire Protocol (DDSI)

DD

SI v

2.1

DD

S v

1.2

Real-Time Networking

Open Source LGPL Licensed Edition -- The Best Way to Get Started with DDS

Licensing

‣ LGPLv3

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Enterprise EditionFeatures

‣ OMG DDS v1.2 (DCPS+DLRL)‣ Minimum Profile

‣ Content Subscription Profile

‣ Durability Profile

‣ Ownership Profile

‣ Data Local Reconstruction Layer

‣ Networking‣ DDSI v2.1 Implementation

‣ Real-Time Networking Implementation

‣ Spiked Absorber

‣ Secure Networking

‣ PowerTools‣ MDE Power Tools

‣ Tuner

Object/Relational Mapping

Ownership PersistenceContent

Subscription

Minimum Profile

Real-Time Pub/Sub(DCPS)

Object-Oriented Pub/Sub (DLRL)

Networking Technology

Application

UDP/IP

Interoperable Wire Protocol (DDSI)

DD

SI v

2.1

DD

S v

1.2

Real-Time Networking

SOAPSecure Networking

DBMS

Spike Absorber

Connectors

PowerTools

MDE

Tuner

Connectors

Licensing

‣ Commercial

Connect Your Enterprise Seamlessly and in Real-Time!

‣ Connectors‣ SOAP Connector

‣ DBMS Connector

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Community Process


OpenSplice DDS

- Skill- Technology- Money- Technology Leadership- Technology Incubators- ...

- Skill-Technology-Economy of Scale- Technology Incubators

- ...

OpenSplice DDS Community

- Technology- Know/how- ...

- Testing- Popularity- Credibility- Technology Incubator- ...

- Commercial Support- Customizations- Special xTensions-Training/Services

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Roadmap Planning


OpenSplice DDS


Roadmap Items List

- Roadmap- Priorities- Skills- Time

- Roadmap -Priorities- Skills- Funding- Technology- Time- ...Roadmap

Technology Ecosystem

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Technology Incubators


OpenSplice DDS


Technology Incubators List

- Incubators- Priorities- Skills- Time

- Incubators -Priorities- Skills- Funding- Technology- Time- ...

Technology Incubators

Technology Ecosystem


Commodization @ Work

The Open Market Data Platform

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CSI Open Market Data (OMD) Platform

‣ OMD, with support from key Financial Firms is defining what aims to become the standard de-facto Market Data Plarform

‣ The key driver for commodizing the Market Data Platform is to allow Financial Firms to focus on innovating on the trading applications as opposed than on infrastructure

Courtesy of Richard Reichgut


Open Source and Lead Users

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Users as Innovators: Traditional Model

Invention, Prototyping Information Diffusion Pre-commercial

replication and use

Commercial Availability

Inventive User

User-Dominated Steps

Technology Invention or Improvement built and used by a User

User diffuses the results and how-to-do-it information through publication, symposia, visits, etc.

A few Users build their own version of the Invention or Improvement

Inventive User Lead Users Commercial Company

A Commercial version of the innovation is introduce by a Company

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Traditional Model Limitations

‣ The Inventive User has to build the improvement or innovation, although this might not be part of its core business/competences

‣ Replication of solution by Inventive/Lead Users might leads to duplicating the effort, and does not exploit the potential economy of scale

‣ The cost of innovation is not minimized

‣ The commodization of innovation is not completely under control

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Open Source for Catalyzing Innovation

Inventive User

User-Dominated Steps

Inventive User Lead Users Commercial Company

Commercial Company

Invention, Prototyping Market AwarenessCommercial

Replication and Use Toward Commodization

Technology Invention or Improvement devised and built by a User and Commercial Company

User and Commercial Company diffuses the results and how-to-do-it information through publication, symposia, visits, etc.

Technology is made available to other users. The Inventive Users still has competitive advantage.

The innovation is widely accessible to the Market, ideally under Open Source

Commercial Company

Commercial Company

Commercial Company


Putting it all together

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From Commodization to Innovation

Collective

Private

Open Source Project

- Innovation Platform

-Technology Commodization - Technology

- ...



Lead User Technology Owner

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From Innovation to Commodization

Collective

Private

Open Source Project

- Innovation Platform

- Lead User Innovation - Technology

- ...



Lead UserTechnology Owner


The Future...

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The Future is Open SourceMarket Evidences

‣ Commercial companies are increasingly using Open Source as a “smart way” of seeding commodization, or unselling proprietary value add solutions

‣ Open Source software is being increasingly adopted and chosen in place of proprietary software by corporate and administrations

‣ Government EU/US/China

‣ DoD ACT HR 5658

‣ The Open Source Software consistently delivers higher quality and more innovative solutions when compared to closed proprietary software

‣ Ex. GNU Software, Linux OS, Firefox, etc.

‣ Open Source Software market share is consistently growing, and will be further propelled by the Financial Crisis

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Concluding Remarks

‣ Open Source provides the key set of benefits that are required to make successful technology commodization

‣ Open Source provides the best protection to the user as well as establishing a platform for innovation

‣ Open Source is the ideal base for Lead-Users innovations

Open Source is the Future of Software

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Online Resources

http://www.opensplice.com/

emailto:[email protected]

http://www.youtube.com/OpenSpliceTube

http://opensplice.blogspot.com http://bit.ly/1Sreg

http://www.dds-forum.org

http://portals.omg.org/dds


http://twitter.com/acorsaro/







http://opensplice.blogspot.com

http://opensplice.blogspot.com

http://bit.ly/1Sreg

http://bit.ly/1Sreg

http://www.prismtech.com/opensplice-dds

http://www.prismtech.com/opensplice-dds





The Future of Software is Open Source

Technology

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