THE FUTURE OF PREMIUMS Mid Project Update TRAC Dev Workshop, January 16, 2013
THE FUTURE OF PREMIUMS Mid Project Update TRAC Dev Workshop, January 16, 2013.
Dec 28, 2015
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THE FUTURE OF PREMIUMSMid Project UpdateTRAC Dev Workshop, January 16, 2013
Study Design
Environmental Scan Discussion Groups Online Surveys
Discussion Groups
Members not tech savvy Did not own MP3 players or tablets. Did not download digital music. Like the physicality/”shareability” CDs &
DVDs. Like the permanence/ease of the
technology. Exception Pandora & supplementary
information from web
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Combo 2 - $150 PledgeWebsite Membership plus Book
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