©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice THE FUTURE OF ONLINE SERVICES THE CLOUD AND PERSONALIZATION Sasha Bezuhanova CEE HP Public Sector Director 10.02.2011
©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
THE FUTURE OF ONLINE SERVICES
THE CLOUD AND PERSONALIZATION
Sasha BezuhanovaCEE HP Public Sector Director10.02.2011
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By 2012,
20% of
businesses will own no IT assets.
CAPEX OPEXCAPEX OPEX
Mobility + Internet
Mobility + Internet
Time to MarketTime to Market
Source: Gartner, Inc. press release “Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond” , January 13, 2010
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Cloud computing defined
“Cloud computing is a style of computing where
scalable and elastic IT-enabled capabilities are
delivered as a service to external customers using
Internet technologies”Source: Gartner, Inc. “Cloud Computing Key Initiative Overview” by David Cearley, February 5, 2010 Service based
Scalable and elastic
Shared
Metered by use
Delivered via internet
technologies
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What are the 5 key risks in cloud… …and how do I manage them?
©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
TRANSITION SLIDES
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Characteristics of cloud services
Provider capabilities
Consumer requirementsOn-demand, self service
Highly automated provisioningVolume and economies of scaleBilling, metering, variable pricingLocation independent availabilitySpecialized marketsPolicy-driven management Security for access and data
Rapid access and controlQuick time-to-implement Low up-front cost; no cap-
exPay for what you use
Ubiquitous network accessClearly defined value
Service level agreementTrust
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Evolution of cloud services
Technology over the internet
Existing apps and infrastructure
Contract-based consumption
Decoupling services and data
New connections Information relevance
Service providers
Service consumers
Massively scalable applications
New capabilities Flexible consumption
New access
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IT evolves into a strategic service broker
Networkservice providers
Cloudservice providers
Internal private services
Hosted service providers
Managed
service providers
Business
ITHybrid Service Portfolio
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Five requirements to unify multi-source delivery
Unified catalogue of on and off-premises services
1Optimized for applications2Automated governance and compliance
3
Delivered flexibly – quality, time, cost5
End-to-end management and control
4
ITHybrid Service Portfolio
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Infrastructure as a ServiceInfrastructure as a Service
HP Cloud Services Enablement
• Services-on-demand for your SMB customers
Business Applications as a ServiceBusiness Applications as a Service
Device Management as a ServiceDevice Management as a Service
Communications as a ServiceCommunications as a Service
HP A
ggre
gati
on P
latf
orm
for
SaaS
HP Interactive Voice Response3rd party solutions: IP Contact Center, UC
External SaaS providers: ERP, CRM, HR
HP Mobile Device Management 3rd party solutions: Mobile and PC Data Back-Up
HP Cloud Computing EnablementStorage Services
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