IMAGINATION HAS NO LIMIT HOW MOBILE TECHNOLOGY IS CHANGING OUR LIFE FOREVER Harris Thajeb, CEO Dentsu Group Indonesia, Jan 24, 2014
May 06, 2015
IMAGINATION HAS NO LIMITHOW MOBILE TECHNOLOGY IS CHANGING OUR LIFE FOREVER
Harris Thajeb, CEO Dentsu Group Indonesia, Jan 24, 2014
YESTERDAY
1973 MOTOROLLA DYNATAC
1,1 kg23 cm long
13 cm deep4,45 cm wide
30 minutes talk time10 hours recharge time
1992 Orbitel 901
“MERRY CHRISTMAS”
1996 AT&T PocketNet Phone
INTERNET ENABLED PHONE
1997 Nokia 9000i Communicator
Q W E R T Y
1999 RIM 850
The first integration of internet based services, including push email, mobile telephone, text messaging, Internet faxing, Web browsing and other wireless information services
A N D H E R E C O M E S T H E E R A O F U S E R G E N E R AT E D A P P S
RECENTDAY
7,1 B
Number of PEOPLE
in the world today
2,4 B
Number of INTERNET
USERSin the world
today
3,4 B
Number of PEOPLE
WITH MOBILE DEVICE
in the world today
worldinternetstats.com
250M users 50% access via mobile
90M monthly users *91% of mobile phones have photo/video capability
1.1B users68% access via mobile
10M users100% access via mobile(35,000 new users daily)
Over 2B views each dayOver 100M mobile views
50M registered users50% access via mobile
M O B I L E T E C H N O L O G Y = M O R E E N V I R O N M E N T S
M O B I L E T E C H N O L O G Y = M O R E C H O I C E S
We literally can create apps for everything!
Imagine this:
M O B I L E T E C H N O L O G Y = M O R E P O S S I B I L I T I E S
20px 40px 80px 160px 320px 640px
MOUSE FINGERVS
OUR MOBILE COMMUNICATION PROVIDES A WORLD OF POSSIBILITIES. BUT IF WE'RE NOT CAREFUL, THEY CAN PULL US AWAY FROM THE REAL ONE
Average person looks at their phone 150 times a day, or once every six-and-half-minute of every waking hour
(Nokia Research)
“WHERE IS MY PHONE?”
How do you feel when you misplaced your phone?
Panicked 73%Desperate 14%Sick
7%Relieved 6%
FUTUREDAY
M O B I L E C O M M U N I C AT I O N I S O U R R E L I A B L E A S S I S TA N T
9 out of 10 mobile searches lead to action
36%
Continue search
25%
Visit retailer website
18%
Shared information
17% Visited store
17%
Made a purchase
7% Called the store
TO M O R R O W, I T W I L L B E C O M E O U R B R A I N TO M A K E A D E C I S I O N
T O M O R R O W, U S I N G O U R I M A G I N AT I O N , W E C A N C R E AT E M O R E A P P S T O H E L P U S M A K I N G E V E N B E T T E R D E C I S I O N
I R O N I C A L LY, T H E M O B I L E D E V I C E , W H I C H R E P R E S E N T O U R F R E E D O M , I S T H E O N E T H AT I S L I M I T I N G O U R M O B I L I T Y
T H E F U T U R E O F M O B I L E T E C H N O L O G Y I S A T O TA L F R E E D O M T O A C C E S S O U R A P P S F R O M A N Y W H E R E !
W E L C O M E T O T H E F U T U R E
T h a n k y o u