The Future of Mobile* Charlie Kindel August 28, 2012 #MIH www.milelogr.com
The Future of Mobile*
Charlie Kindel
August 28, 2012
#MIH
www.milelogr.com
I Hate Mobile*
The Future: “Experiences”
Yea, Great, But Tell Me About
Mobile!
Tablets are Not Big
Smartphones
End Users
Carriers
Device
ManufacturersOS Providers
Developers
People Don’t Buy Things.
People are Sold Things.
Device Manufacturers
Carriers
OS Providers
Developers
The Big 4*
"Microsoft is not, and never will
be, a hardware company." -me
Apps Are Dead*
An end-to-end experience is a cohesive combination of devices, people, brands, channels, services, and content that improves over time.
ExperienceDevices
Channels
BrandsServices Content
People
Thank you
http://ceklog.kindel.com
www.milelogr.com