The Future of Meetings & Knowledge Sharing in Hospitality & Tourism

The Future of Meetings + Knowledge Sharing in Hospitality & Tourism

C2MTL: From Content to Context

The Meeting of the Future is an interdisciplinary, open-source, knowledge sharing machine, facilitating a shift from content to context. It’s designed to better inspire individual attendees, improve engagement among all meeting participants, and drive higher levels of social and business ROI.

C2MTL: Creativity + Commerce

South by Southwest

TED Talks: Ideas Worth Spreading

Marriott Hotels’ TravelBrilliantly.com

“We’re well aware of the shift in terms of the next generation traveler, and as we look to the future, our audience doesn’t look like the classic Baby Boomer. We have a certain amount of time before there’s an enormous shift in who our business traveler looks like.

TravelBrilliantly.com helps validate some of our thinking and it provides additional ideas to consider. So we’re bringing you into the process much earlier. We’re on a journey of change and we want you, the traveler, to be part of it. It’s just a way that we can say, ‘We’re working on this. Work on it with us.’”

—Katie Krum, director of digital marketing, Marriott Hotels

Tourisme Montreal

The Megatrends:1. Co-creation

2. Meeting Design

3. #EventTech

1. The Rise of Co-creation

DMAI’s DestinationNext

BestCities Alliance

HafenCity, Hamburg + theUrban Operating System

25hours Hotel HafenCity Hamburg

Google London, Tech City UK

Ace Hotel Shoreditch London

MediaCity UK, Manchester

Scottish Tourism Board Leadership Panel

“Why should the MICE industry be that far different to the leisure industry where you buy a package holiday?”

CCD, Guadalajara

“Guadalajara’s competition is no longer Mexico City and Merida. It’s Tokyo and Chicago.”

Marriott Hotels’ Convention + Resort Network

Brookings Institution

Innovation Districts

“Innovation districts are the manifestation of mega-trends altering the location preferences of people and firms, re-conceiving the very link between economy shaping, place making and social networking. Our most creative institutions, firms and workers crave proximity so that ideas and knowledge can be transferred more quickly and seamlessly. Our ‘open innovation’ economy rewards collaboration.”

—Bruce Katz, VP, Brookings Institution

Brooklyn Navy Yard

Boston Innovation District

Downtown Project Las Vegas

Tony Hsieh’s Jungle Room

Wynwood, Miami

MPI WEC 2014©Sli.do

2. Meeting Design

5 Rules of Meeting Design

1. Principle of Assessment & EvaluationSet clear, measurable goals before youbegin designing your meeting. 2. Principle of Meaningful EngagementConnect with other people physically,intellectually and especially emotionally. 3. Principle of Distributed LearningPeople attend meetings for educationand networking, i.e., formal and informal learning. The latter trumps the former when it comes to knowledge retention. 4. Principle of CollaborationTap into the collective intelligence of thegroup to better understand its needs,generate new ideas, determine best solutions and put plans into action. 5. Principle of ExperienceDesign a meeting with the participant inmind—not just in selling a product orproviding a service, but also in creatinga meaningful and memorable experience.

PCMA EduCon 2014

MPI SEC 2014

E-180

Sheraton Wine Hour

Sheraton Hotels

“Millennials caused us to change everything, so we are now mobile first in everything we do. But when we think of Millennials, we don’t just think of young people. Our goal is to help meeting planners and meeting attendees of all ages connect seamlessly, so we're working on meeting apps and connectivity that transcends systems.”

—Hoyt Harper, SVP, global brand management, Sheraton Hotels

W Hotels: What’s Your Take?

Hyatt’s Andaz Hotels

Apt 2E, Andaz 5th Avenue

Wellness Meetings +The Chopra Center

3. #EventTech

Social Tables

QuickMobile app

QuickMobile blog

IMEX America’s First Tech Hub

Sli.do @ IMEX Frankfurt 2014

The Meeting Pool @ IBTM America 2014

Marriott Hotels’Tech Revolution

Starwood’s eVent Portfolio

Hilton HED Talks

Le Meridien’sLM100 + Unlock Art

Greg Oates / [email protected]@gregoates @grooupco