7/28/2019 The Future of Media, News, Data and the Monitoring Business
1/50
Gerd Leonhard
Futurist, Author, CEO
The FuturesAgencyBasel, Switzerland
The Future of Media, News,Data and the monitoring business
7/28/2019 The Future of Media, News, Data and the Monitoring Business
2/50
7/28/2019 The Future of Media, News, Data and the Monitoring Business
3/50
Networked news & Media
7/28/2019 The Future of Media, News, Data and the Monitoring Business
4/50
Networked Society
Networked Media
Networked business
7/28/2019 The Future of Media, News, Data and the Monitoring Business
5/50
Change the instruments, and youwill change the entire SocialTheorythat goes with them
Bruno Latour 2009
7/28/2019 The Future of Media, News, Data and the Monitoring Business
6/50
Social-Local-
Mobile(SoLoMo)
Media, News.Information. Data.
7/28/2019 The Future of Media, News, Data and the Monitoring Business
7/50
SoLomo everywhere
7/28/2019 The Future of Media, News, Data and the Monitoring Business
8/50
Social Networks are the newbroadcasters
7/28/2019 The Future of Media, News, Data and the Monitoring Business
9/50
Media Business as usual is fading quickly
7/28/2019 The Future of Media, News, Data and the Monitoring Business
10/50
Toxic Assumptions -what was yesterday may just be... History
*hat Tip to Neil perkin
7/28/2019 The Future of Media, News, Data and the Monitoring Business
11/50
Build value around the Core
7/28/2019 The Future of Media, News, Data and the Monitoring Business
12/50
Dont be Like the music Business :)
7/28/2019 The Future of Media, News, Data and the Monitoring Business
13/50
Accessnot ownership
7/28/2019 The Future of Media, News, Data and the Monitoring Business
14/50
Explosion of disruptive
habits
7/28/2019 The Future of Media, News, Data and the Monitoring Business
15/50
The users are the content, too
Participation culture
7/28/2019 The Future of Media, News, Data and the Monitoring Business
16/50
Disruptor be disrupted
7/28/2019 The Future of Media, News, Data and the Monitoring Business
17/50
Its become very, very clear to me that
digital trumps printand that pure digital, without any legacy costs...
massively trumps print
David Bradley Theatlantic
http://www.nytimes.com/2012/09/24/business/media/with-digital-only-quartz-atlantic-to-cover-business-world.html?pagewanted=allhttp://www.nytimes.com/2012/09/24/business/media/with-digital-only-quartz-atlantic-to-cover-business-world.html?pagewanted=all7/28/2019 The Future of Media, News, Data and the Monitoring Business
18/50
Soon, Print is just another screen
7/28/2019 The Future of Media, News, Data and the Monitoring Business
19/50
Media is rapidly becoming disembodiedGazeta Wyborcza Gazeciarz digital newspaper delivery Via Youtube
New Interfaces
7/28/2019 The Future of Media, News, Data and the Monitoring Business
20/50
New Interfaces
Dr. Michio Kaku via Youtube
Print & Digital is amalgamating
7/28/2019 The Future of Media, News, Data and the Monitoring Business
21/50
Print & Digital is amalgamating
From Paper Culture to
7/28/2019 The Future of Media, News, Data and the Monitoring Business
22/50
From Paper Culture to
Screen Culture
7/28/2019 The Future of Media, News, Data and the Monitoring Business
23/50
2 parallel models required...
Media Monitoring X.0
Media Mon1toring 1.0
7/28/2019 The Future of Media, News, Data and the Monitoring Business
24/50
The total convergence of
Internet and
Television
A huge opportunity
7/28/2019 The Future of Media, News, Data and the Monitoring Business
25/50
A huge opportunity (imho)
7/28/2019 The Future of Media, News, Data and the Monitoring Business
26/50
MarketMaker
Digital media knows no silos
7/28/2019 The Future of Media, News, Data and the Monitoring Business
27/50
TVRadio
Inter
net
Mobile
Social
Digital media knows no silos
7/28/2019 The Future of Media, News, Data and the Monitoring Business
28/50
Pay will
7/28/2019 The Future of Media, News, Data and the Monitoring Business
29/50
Pay-willnot Pay-wall:)
7/28/2019 The Future of Media, News, Data and the Monitoring Business
30/50
Relevance not Noise
7/28/2019 The Future of Media, News, Data and the Monitoring Business
31/50
Relevance not Noise
7/28/2019 The Future of Media, News, Data and the Monitoring Business
32/50
7/28/2019 The Future of Media, News, Data and the Monitoring Business
33/50
New technologies. New Data.
New Models
7/28/2019 The Future of Media, News, Data and the Monitoring Business
34/50
Trust & Reputation monitoring
7/28/2019 The Future of Media, News, Data and the Monitoring Business
35/50
Trust & Reputation monitoring*Hat-tip to Rachel Botsman collaborative consumption
Freemium
7/28/2019 The Future of Media, News, Data and the Monitoring Business
36/50
Freemiumcan be a very powerful model
7/28/2019 The Future of Media, News, Data and the Monitoring Business
37/50
If one of your missions is to make data
tangible
Helping your clients to really
7/28/2019 The Future of Media, News, Data and the Monitoring Business
38/50
Helping your clients to really
understand things
7/28/2019 The Future of Media, News, Data and the Monitoring Business
39/50
Going way beyond the obvious will be crucial
7/28/2019 The Future of Media, News, Data and the Monitoring Business
40/50
Going way beyondthe obvious will be crucial
7/28/2019 The Future of Media, News, Data and the Monitoring Business
41/50
MonitoringData &
InformationManagementBusiness
7/28/2019 The Future of Media, News, Data and the Monitoring Business
42/50
RealTime
Cross platform
7/28/2019 The Future of Media, News, Data and the Monitoring Business
43/50
Cross-platform
7/28/2019 The Future of Media, News, Data and the Monitoring Business
44/50
newly & truly
Intelligent
7/28/2019 The Future of Media, News, Data and the Monitoring Business
45/50
newly & trulyIntelligent
Technology is forcing us to create new
7/28/2019 The Future of Media, News, Data and the Monitoring Business
46/50
Technology is forcing us to create newEcosystems
APIs are an expression of inevitable
7/28/2019 The Future of Media, News, Data and the Monitoring Business
47/50
interdependence
7/28/2019 The Future of Media, News, Data and the Monitoring Business
48/50
Creativity is theresidue oftime wasted*Albert Einstein
Summary - Things to remember :)
7/28/2019 The Future of Media, News, Data and the Monitoring Business
49/50
Thanks for
7/28/2019 The Future of Media, News, Data and the Monitoring Business
50/50
Thanks foryour time!
mediafuturist.com
thefuturesagency.com
gerdtube.com (video)
slideshare.net/gleonhard
Download: Futurist App