April 26, 2011 The Future of Interactive Displays Technologies, Applications, Industry and Markets Phillip Wright, Ph.D. IntertechPira Consultant Managing Director, WRT Associates, LLC [email protected] www.wrtassociates.com +1-970-219-8800
April 26, 2011
The Future of Interactive Displays
Technologies, Applications, Industry and Markets
Phillip Wright, Ph.D.IntertechPira Consultant
Managing Director, WRT Associates, [email protected]
+1-970-219-8800
April 26, 20112
Agenda
• What are Interactive Displays?
• How are they changing?
• What difference will they make?
• Interactive Display industry structure
• Market Outlook for Interactive Displays 2011-2016
• Key Interactive Display trends
• Interactive Display applications
• New opportunities for Interactive Displays
April 26, 20113
What are Interactive Displays?
• Interactive Displays are not just information displays with an integrated touch screen for input
• Interactive Displays are becoming– More complex with multiple input and output modalities– More diverse and with more diverse applications– More widely appreciated and applied
April 26, 20114
What are Interactive Displays?
• Interactive Displays are not just information displays with an integrated touch screen for input
• Interactive Displays are becoming– More complex with multiple input and output modalities– More diverse and with more diverse applications– More widely appreciated and applied
• Interactive Displays will see growing market opportunities
April 26, 20115
What are Interactive Displays?
• Interactive Displays – Are any dynamic information display that involves the user or users in
direct interaction with the displayed information – Are not static– Are not used for generally passive viewing
• Displays are made interactive through the addition of input and output devices– Game controllers– Touch screens– Voice, gesture, facial recognition – Actuators - speakers, haptic/force feedback
• Interactive displays require integration of electronic hardware and software– Processors, Memory, Networking– Operating system and application software
April 26, 20116
What are Interactive Displays?
• Examples of interactive displays include – Automated teller machines– Credit card signature terminals– Video games– Check-in kiosks
• These roles illustrate how Interactive Displays can substitute machine interaction for interaction with a person
Sources: Atari, Frontier, Delta
April 26, 20117
What are Interactive Displays?
• Today’s examples of interactive displays– Nintendo Wii, Microsoft Kinect
• Users and Consumers will in future increasingly expect that they should be able to interact with displays in any setting
Source: iRobotSource: Reuters
April 26, 20118
Interactive Display Applications
Interactive Display Applications
April 26, 20119
Source: NY Times
How are Interactive Displays Changing?
April 26, 201110
2010 Interactive Displays Conference
April 26, 201111
How are Interactive Displays Changing?
• Sensors, actuators, electronic hardware and software are now sufficiently advanced yet relatively inexpensive so that high performance Interactive Display systems are coming into widespread use
• Interactive Displays are becoming system level products rather than components
April 26, 201112
April 26, 201113
What will Interactive Displays be in Future?• Interactive Displays will address societal
needs and wants encompassing – Communication– Education– Telemedicine– Entertainment – Advertising
• Today total available market revenue for these applications that could incorporate or be enhanced by Interactive Displays exceeds $600 Billion
Sources: Cisco, Reuters, NuPhysicia
TAM
April 26, 201114
What Difference Will Interactive Displays Make?
• Outcomes– Communications
• Telepresence systems improve communications and enable reduced travel costs and reduced environmental impacts
– Entertainment• Interactive entertainment opportunities will expand providing
a more engaging experience and perhaps yield improved personal fitness
– Education• Instructional systems will better convey complex information
leading to improved learning and comprehension– Healthcare
• Telemedicine will yield better access to treatment and lower health care costs
– Advertising • Improved engagement with customers leading to increased
sales
April 26, 201115
Interactive Display Industry Structure
• Sectors– Venue Owners and Operators– System Owners and Operators– Networking– System Integrators– Content Authoring and Distribution– Software Providers– Hardware/Device Manufacturers– Researchers
Interactive Display Industry Sectors
April 26, 201116
Sector Role/Function
Venue Owners and OperatorsPublic Venues, Sports, Transportation, Events and Exhibitions, Gaming Arcades, Museums, Educational and Training Institutions, Cinemas, Restaurants and Clubs
System Owners and Operators Outdoor and Indoor AdvertisingNetworking Wired and Wireless Networking ServicesSystem Integrators Integration of Display System SolutionsContent Authoring and Distribution
Digital Signage Content
Software ProvidersApplication Software, Middleware, Content Development and Management, Operating System (OS) Software
Hardware/Device Manufacturers
Displays, Input/Output Devices, Networking, Wireless
Researchers Interactive Display Research and Development
April 26, 201117
Market Outlook for Interactive Displays
• Identify key Interactive Display market segments• Discuss the total market size for the key market
segments• Analyze the penetration of Interactive Displays in these
segments• Examine the forecast revenue for products and services
incorporating or enabled by Interactive Displays
April 26, 201118
Market Outlook for Interactive Displays
• Key market segments– Mobile Devices– Entertainment– Digital Signage– Educational, Training, Exhibit, Industrial, and Institutional– Telemedicine– Telepresence
• Today some penetration of Interactive Displays in each of these segments
• Degree and Rate of penetration of Interactive Displays varies by segment
Interactive Display Market Segments
April 26, 201119
Market Platform
Mobile DevicesMobile Phones, Portable Media Players, Portable Gaming Platforms, Digital Cameras, Tablet PCs, Notebook PCs, Unified Mobile Device
Entertainment Cinema, Home Theater, Out of Home Venues, Gaming
Digital SignageAdvertising, Retail, Point of Sale, Merchandizing, Public Information Displays
Educational, Training, Exhibit, Industrial, and Institutional
Classroom education, Exhibits, Collaboration, Training, Simulation, Marketing
Telemedicine Diagnosis, Patient Education, Collaboration, Training
TelepresenceCollaboration, Robotics, Interpersonal and Group Communications
April 26, 201120
Market Outlook
• Total global revenue (TAM) for key market segments
0
50
100
150
200
250
300
350
400
450
2009 2010 2011 2012 2013 2014 2015 2016
Revenu
e ($ Billion)
Mobile H/W ‐ Devices &Infrastructure
Mobile Application Software
Mobile Advertising
Entertainment
Digital Signage H/W & S/W
Digital Signage Advertising
Telemedicine
April 26, 201121
Market Outlook
• Total global revenue for key market segments (Detail)
0
5
10
15
20
25
30
35
40
45
2009 2010 2011 2012 2013 2014 2015 2016
Revenu
e ($ Billion)
Mobile Advertising
Digital Signage H/W & S/W
Digital Signage Advertising
Telemedicine
Telepresence
April 26, 201122
Interactive Display Market Outlook
• Market Penetration of Interactive Displays by Segment
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2009 2010 2011 2012 2013 2014 2015 2016
Pene
tration of Display In
teractivity
Mobile Devices &InfrastructureMobile Application Software
Mobile Advertising
Entertainment
Digital Signage H/W & S/W
Digital Signage Advertising
Telemedicine
Telepresence
April 26, 201123
Interactive Display Market Outlook
• Market revenue incorporating and enabled by Interactive Displays
0
50
100
150
200
250
2009 2010 2011 2012 2013 2014 2015 2016
Revenu
e ($ Billion)
Mobile Devices &Infrastructure
Mobile Application Software
Mobile Advertising
Entertainment
Digital Signage H/W & S/W
Digital Signage Advertising
Telemedicine
April 26, 201124
Interactive Display Market Outlook
• Market revenue incorporating and enabled by Interactive Displays (Detail)
0
2
4
6
8
10
12
14
2009 2010 2011 2012 2013 2014 2015 2016
Revenu
e ($ Billion)
Mobile Advertising
Digital Signage H/W & S/W
Digital Signage Advertising
Telemedicine
Telepresence
April 26, 201125
Summary
• Interactive Display systems combine displays, I/O devices, electronic hardware and software to provide users a more engaging experience
• Users understand Interactive Displays and are coming to expect displays to be interactive
• Substantial growth opportunities for Interactive Displays at the component and system levels – Mobile – Devices & Infrastructure, Application Software, Advertising– Entertainment– Telepresence– Telemedicine
April 26, 201126
Upcoming Report
• Announcing a New Report from IntertechPira– “The Future of Interactive Displays to 2016”
– Available Date Q2 2011
– For details contact: • Bill Allen, Tel +44 (0) 1372 802 086
April 26, 201127
Questions?
Phillip Wright, Chief Analyst and Managing Director at WRT Associates, LLC
To contact the author:Tel: +1-970-219-8800Email: [email protected]: http://wrtassociates.com