The future of hotel search

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The Future of Hotel Search

Kevin Fliess, Room 77

ITB Berlin – eTravel World

March 8, 2012

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Personalized One-size fits all

Today Future

• Results relevant to me • App remembers me • Science and service

Evolution

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Real transparency Limited information

Evolution

Today Future

• Unbiased reviews • Real-time insight • Social signals • Competitor prices • Room level insights

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Mobile dominated Web focused

Evolution

Today Future

• Location aware • Always connected • All devices • Seamless with web • End to end process

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Real transparency

Personalized

Mobile dominated

Limited information

One-size fits all

Web focused

Evolution

Today Future

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Consumer In Control Merchant in control

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Who is breaking through?

• Simple • Elegant • Last-minute • Mobile-only booking

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Breaking Through

• Ultra-fast shopping • Comprehensive results • Innovative refine features

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Breaking Through

• First hotel driven metasearch • Competitor pricing • Benefit of book direct

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Breaking Through

• Best rates • Faceted search • Better room • Web and mobile

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Research

Booking

Fulfillment

• Advanced search function

• Rate comprehensiveness

• Unique hotel insights

• Floor maps and 3D room views

• Personalized search refinements

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Research

Booking

Fulfillment

• Book now or compare rates

• See known fees right from the search

results without having to dig deep

• Allow value conscious consumers to

filter by free amenities like Wi-Fi,

Breakfast, Parking, and Airport Shuttle

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Research

Booking

Fulfillment • All rooms are not created equal.

• Room Concierge service driven by the

marriage of science + service.

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Takeaways

Be transparent

Personalize your experience

Re-think your business for mobile

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Adapt

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Contact Info

Kevin Fliess VP Product & GM

[email protected]

(650) 282-3004