The Future of Hosted Telephony September 2008 David Bukovsky – Vice President, Products.

The Future of Hosted TelephonyThe Future of Hosted TelephonySeptember 2008

David Bukovsky – Vice President, Products

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AgendaAgenda

Multimedia Telephony and Rich Communications

Residential / Consumer Hosted Telephony

Unified Communications

Business Hosted Telephony

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New Mobile NetworksMobile Access Evolution

New Mobile NetworksMobile Access Evolution

All IP Networks

One Network for All Services – VoIP is a Core Service

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New Mobile NetworksMobile Service Evolution

New Mobile NetworksMobile Service Evolution

Active PhonebookContacts with rich presence

Enriched CallingCalls with multimedia sharing

Enhanced MessagingConversational experience

Rich Communications

User ExperienceEasy to Use Interfaces

StandardsNetwork Interoperability

PersonalizationCustomizable Services

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New Mobile NetworksReference ArchitectureNew Mobile Networks

Reference Architecture

PC & Mobile Clients

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Why is MMTEL/RCS Important?Why is MMTEL/RCS Important?

RCS is an evolution of voice and text messaging. It’s a standardized approach that is offered by the mobile operators (>3B subscribers worldwide). This easily eclipses anything offered on the Internet.

Scott HoffpauirBroadSoft CTO

2008

• A global initiative, including:•Major Operators•NEPs•Clients vendors•Phone vendors

• Leveraging IMS

• Offering integrated services, anywhere, over any device

Scott HoffpauirBroadSoft CTO

2008

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RCS OrganizationsRCS Organizations

OMA– Open Mobile Alliance

– Focus on “mobile service enablers”, e.g.:

•SyncML (contact management)•XDM (XML document management)•Presence•Instant Messaging•MMS

– Defined the presence model for 3GPP

ETSI/TISPAN– Define reference architecture (fixed-

line architecture)

– Recently deferred service definition to 3GPP

– Still defines IPTV, trunking, etc.

3GPP– Third Generation Partnership Project

– Focus on mobile applications•GSM•GPRS•EDGE•HSPA•LTE•MMTEL (as of recently)

– Endorse standards from IETF and OMA as applicable

IETF– Internet Engineering Task Force

– Focus on protocols and standards•SIP•SIMPLE•Etc.

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New Wireless NetworksNew Wireless Networks

Drivers

– End-to-end VoIP-enabled broadband wireless networks are starting to get deployed (WiMAX, HSPA+, EV-DO revA)

– A large part of the mobile industry will migrate to LTE within 3-5 years

– Potential market of 400M VoIP wireless users by 2012 (fixed and mobile)

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What Is Unified Communications?What Is Unified Communications?

• Coordination between Voice and IT Solutions

• What’s the Benefit?Productivity– End Users & User

Groups– IT Organizations &

Business Processes

• What’s the Business Case?– Unclear:

Productivity Lifts areDifficult to Quantify

Unified Messaging

Multimedia VoIP

Multimedia Conferencing

Rich Presence

Contact Management

Unified Communications

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Example Use CasesExample Use Cases

Click to Call from Email/Web/IM

One Mailbox – see Email, VM, Fax in

one inbox

Pull Users into Multiparty Call or IM

Reachability on Fixed or Mobile Phone,

Call Pull

Listen to Voice Mail via Text to Speech

Screen Sharing and Real Time Collaboration

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Why Do You Need Unified Communications?

Why Do You Need Unified Communications?

Let’s Ask Analysts and Marketeers:– UC can increase information worker productivity by 15-20%

– 64% of workers have >1 communications device

– 40% get an important message late 4-5 times/week

– 34% say they lost revenue opportunity because of reachability

End Users:Reachability

End Users:Productivity

IT Leads:Business Process

Optimization

Work Anywhere

My Rules

Any Device

Reduce Costs

Increase Customer Satisfaction

Better Collaboration

Multi-Mode Communications – voice, video, IM,

Mail, Mobile

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So What’s It Really All About?So What’s It Really All About?

End User Experience Business Process Innovation

Unified UserClient

Multimedia VoIP

UMConferencing & Collaboration

Rich PresenceContact

ManagementTrigger call

Require notify

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Unified Communications and Web 2.0Unified Communications and Web 2.0

Integration of Voice and IT

Business IT Solutions

Carrier Network

Web 2.0 Service Providers

Web Services

Web 2.0

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BroadSoft XtendedBroadSoft Xtended

Third party development support

Exchange for users to directly access innovative applications

Standards-based application programming interfaces

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salesforce.comsalesforce.com

Hold/ Caller ID

Transfer/ Conf.

Call Logs

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UC Deployment OptionsUC Deployment Options

hosted premise

Voice/ Video

IT Solutions

Hosted PBXTrunking

+Premise

CPE

• Mail Hosting

• Web Hosting

• Presence Servers

• Location Servers

• Directory Servers

• Premise IT Systems

UC Solutions for Hosted or Premise Systems

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Unified Communications Reference ArchitectureUnified Communications Reference Architecture

Hosted IT Solutions

Hosted VoIP + Hosted IT

Premise VoIP + Hosted IT

Hosted VoIP + Premise IT

Premise VoIP + Premise IT

WANT

runk

Tru

nkSIP

SIP

SIP

XS

I

XS

I

SIP

Xtended Salesforce.com

MSFT Business Solutions

IBM Websphere

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Example: BroadSoft and MicrosoftExample: BroadSoft and Microsoft

EVS Solution (hosted) OCS solution (premise)

Microsoft Hosted Business Solutions

MSFT Office Communicator

MSFT Office Communicator

Microsoft Business Solutions

Integrated Phone/IM Status, Click To Call, File Sharing

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SummarySummary

Unified Communications

Evolution of IP Centrex / Hosted PBX

Network Transformation

Broadband Telephony

Residential Triple / Quad Play

Business Integrated Access

New Mobile Networks

Multimedia Telephony and Rich Communications

20 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Thank you