In-house translation at your fingertips. THE FUTURE OF GLOBAL ONLINE MARKETING LOCALIZATION WORKFLOW & OPTIMIZATION DR. LIOR LIBMAN
The Future of Global Online Marketing: Localization Workflow & Optimization
Jul 16, 2015
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In-house translation at your fingertips.
THE FUTURE OF GLOBAL
ONLINE MARKETINGLOCALIZATION WORKFLOW &
OPTIMIZATION
DR. LIOR LIBMAN
2In-house translation at your fingertips.
3In-house translation at your fingertips.
WHAT IS ONE HOUR
TRANSLATION?
15,000 translators in all major sectors
From 100 countries
Over 75 languages
3,000+ Language pairs
4In-house translation at your fingertips.
BUILT TO SCALE
Translation managementsystem
Robust allocation algorithm
Massive scale human translation
Powered by Technology…
6In-house translation at your fingertips.
POWERED BY TECHNOLOGY
Web based CAT
TM and Glossary
Localization platform
Real Time Reviews – Quality control
TransBox – Email Translation
Translation API
WeST™
OHT Mobile - Mobile App SDK
7In-house translation at your fingertips.
PRIVACY AND SECURITY
Virtual Private Cloud
No downloads
No Emails
Online tools on OHT VPC
US based servers
Communication via secured API
End to end SSL secured site
8In-house translation at your fingertips.
GLOBAL MARKETING
9In-house translation at your fingertips.
THE TRANSITION
Search &
BannersContentPinpoint.
100x of targeting
parameters
Direct
customer needs
Branding
10In-house translation at your fingertips.
CONTENT ORIENTED MARKETING
Outbrain
Taboola
Demand for content
translation from media
companies
11In-house translation at your fingertips.
THE GOAL
Preparing your online
business for the
international audience
12In-house translation at your fingertips.
THE ECOMMERCE ERA -WHAT YOU NEED?
Localized website and mobile app (takes 1 day)
Customer service in native language
Collect money in local currencies and methods
Intl' shipping
Global Advertising
Local domain (Better have)
Local number (nice to have)
13In-house translation at your fingertips.
THE ECOMMERCE ERA -WHAT YOU WANT
14In-house translation at your fingertips.
THE ECOMMERCE ERA -WHAT YOU REALLY WANT
15In-house translation at your fingertips.
THE ECOMMERCE ERA -WHAT YOU REALLY DON’T WANT
16In-house translation at your fingertips.
THE ECOMMERCE ERA-LOCALIZED WEBSITE
Plugins
WeST™
API
Other Localization Platforms
(Proxy, JS, plugins, Xliff, clones)
17In-house translation at your fingertips.
THE ECOMMERCE ERA-LOCALIZED MOBILE APP
Directly on the app store
OHT Mobile (Lingui)
Localization platforms
18In-house translation at your fingertips.
THE ECOMMERCE ERA –CUSTOMER SERVICE IN NATIVE LANGUAGE
Native speakers support
reps (In house / outsource)
TransBox
19In-house translation at your fingertips.
THE ECOMMERCE ERA –COLLECT MONEY IN LOCAL CURRENCIES AND METHODS
That’s easy
Google Wallet
PayPal
Braintree
Stripe
More…
20In-house translation at your fingertips.
THE ECOMMERCE ERA –INTL' SHIPPING
Also easy
Do it yourself
Fulfillment partner
Drop Ship
21In-house translation at your fingertips.
THE ECOMMERCE ERA –GLOBAL ADVERTISING
OHT Media
22In-house translation at your fingertips.
OHT creates a
localized version of
your online
campaign
THE ECOMMERCE ERA –GLOBAL ADVERTISING
Send us your
current
campaigns, on any
platform
Select your
campaign
target countries
We launch
your online
campaign abroad!
23In-house translation at your fingertips.
GLOBAL ADVERTISING
24In-house translation at your fingertips.
GLOBAL ADVERTISING
Optimization
25In-house translation at your fingertips.
GLOBAL ADVERTISING
26In-house translation at your fingertips.
THE ECOMMERCE ERA –TIME AND TURN AROUND
24/7 support
Average lead time 35
minutes
Translation sent back via
email / API / pushed back
to CMS
27In-house translation at your fingertips.
TECHNOLOGY
28In-house translation at your fingertips.
HASSLE FREE APPROACH
Input: English campaign + target
countries
Output: Leads from target countries
Implementation using WeST™
Or using zero-integration landing pages
29In-house translation at your fingertips.
WEST™ FOR GLOBAL ADVERTISING
WeST used for LP translation
Simple Google Analytics-like integration (copy / paste JS
code)
Translation of any landing page to any language
Easy optimization cycles based on RTR
InContext keeps the same design – no need for design
changes
30In-house translation at your fingertips.
WeST™ IN ACTION
31In-house translation at your fingertips.
OHT Mobile App Localization
32In-house translation at your fingertips.
ZERO-INTEGRATION
Zero overhead! Access to the site or CMS is not required
Localize – Create campaign in target languages
Redesign to match source
Host Landing pages
Optimize ads and landing pages
Generate leads from target countries
33In-house translation at your fingertips.
ADVERTISING
Advertise text and banner ads
on Google and other networks
Retargeting
Media buying in target countries
34In-house translation at your fingertips.
ADDITIONAL FEATURES
A/B testing and easy landing pages manipulation
Integrates with marketing campaign analytics for results
analysis
Fully integrated with onehourtranslation.com for translation
management
Full adserver access
Advanced lead collection and routing
35In-house translation at your fingertips.
THANK YOU
36In-house translation at your fingertips.
Palo Alto | Washington DC | Romania | Ukraine | Israel
Lior Libman
President, One Hour Translation Inc.
650-944-9480
THANK YOU
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