The Future of E commerce-20130502

Tech-‐In-‐Mo*on / Startup Workshops -‐ -‐ The Future of E-‐Commerce Technologies -‐ -‐ ©2013 Tom Nora - - 27 . IV . 2013

The Next Generation of E-Commerce Technologies

Tom Nora

May 2013 WORKBRIDGE | JOBSPRING


Opening Credits

Tech-‐In-‐Mo*on: OC

Workbridge Associates Jobspring Partners

Startup Workshops


My Background •  Engineer >> Sales & Marke*ng >> CEO

Ö  Founded and/or led 5 VC backed Startups as CEO

•  Several successful Exits, M&A, IPOs Ö  Mostly Internet SoXware Cos.

•  Startup Consultant, Mentor, Psychologist since ~2003

• Current: • neoREY.com Biometric Payments & Access • Startup Workshops, becoming its own startup!

• Consul*ng


My Other Series “The Scalable Startup”

Part 1 First Mee*ng to Launch

Part 2 First Funding, Funding Lifecycle (+Legal)

Part 3 Idea to Product, Produc*za*on

Part 4 The Turnaround -‐ Fixing your Revenue Curve


E-Commerce Background • Early-‐early in the E-‐commerce Industry

Ö Roguewave SoXware -‐ -‐ 1996 • SW Tools, hand-‐coded C++; VC Backed

Ö Wonders of the West -‐ -‐ 1999 • Online Art Gallery based in Durango, Colorado

Ö Liglefish Commerce -‐ -‐ 2000 • Pooled PlaHorm -‐ -‐ Java/J2EE/Weblogic; VC Backed

• 2009 – Now: • iOS, JS, MySQL, Drupal/PHP, Cloud (yes Drupal)


New Themes SCommerce RCommerce FCommerce MCommerce

Images Everywhere Intui*ve UI

Graphical Beauty (= Great Usability)

No Less Delays DIY The 15 Minute Website

E-‐Payments Mobile Wallet Keyless Entry


Biggest Market Impacts (Buyer and Seller)

Comfort Buying Online

Smartphones

Simplicity

The New Experience

Urgency


Biggest Technology Impacts

Server Side Scrip*ng

Pregy Pictures, Anima*on

Apple, Android


E-Commerce: Business Model Trending Less “Middle Men”

Lower Retail, More Margin

Convenient


Big E-Commerce Business Trends Lower Barriers to Entry (= Higher Barriers to Success)

General TO Niche

Busy, Complex TO Simple, Big Images

Bricks/Mortar to Dot-‐Com TO Day 1 as Dot-‐Com (Amazon, Ebay,…)

Home Computer TO Mobile, Passive E-‐Payments (neoREY Plug)

Q.E.D. … Lots of Winners in LA


Mobile Growing Quickly = iOS, Android, MS?


So Cal based X-Commerce VC Fundings

•  HauteLook $41M acq. by Nordstrom $270M

•  Beachmint $73M Silicon Valley VCs •  JustFab $110M monthly VIP memberships •  Sole Society $20M HauteLook founder

•  ShoeDazzle $66M Mrs. Kanye; 13M members •  $ Shave Club $11M launch 2012; Top VCs

$320M right here, plus…

• Drum Roll………………..


Wanna be a Nasty

Girl Gal…


NastyGal.com Case Study

•  Founder working for $13. per hour 2006 • Ebay + Thria Stores 2008-‐2010 • Moved to LA 2009

• Raised $50M in 2012 at $30-‐100M valua*on

• Current Valua*on = $500-‐900M

• Over 200 job openings • Built on Drupal! / PHP based website


Nasty Gal Business Model Very Expensive >> “Designer”

Proprietary Designs > Their Own Manufacturer

High Margin Vintage = Givency, YSL, Versace

2012

$130M Rev; $100M Net

2009  -‐ -‐ 1.1M 2010  -‐ -‐ 6.5M

2011 -‐ -‐ 28M

2012 -‐ -‐ 130M


E-Commerce Design Trends

Quieter. Subtle. Warm & Fuzzy.

All Images. Very Prehy.

Standardiza*on. Big Buhons.

Simple. Fun. Fast.







Anatomy of a Failure: Pop-Up Pantry


E-Commerce Technology Trends

2000

Client-‐Server

Heavy Client Big

Java/RDBMS Delays

2010

Web Based

Boring UI Busy

Thin Clients Flexible Cloud

LAMP

iOS/Android Na*ve

NEXT 2014

Responsive

H5/C3/JS No Coding

PHP NoSQLs

Personal Drupal / xAMP


E-Com Tech >> Where It’s Going Responsive Design, Test, Tweak, Iterate

HTML5/JS Infinite adjustment; JS back end, Node.js PHP Massive army of amateur coders NoSQLs 100x Faster, Mongo, Big Data Tools

Drupal? Look out for this.. PHP based full stack >>> With No Coding

Grammys, GILT, Whitehouse.gov, Drupal Commerce. N-‐N-‐NastyGal = $500M value in 3 years


How Do I Get In On This??? Two roads diverged in a yellow wood….

1.   The $80-‐100K Job •  Tons of Openings in So Cal

•  Good Old Boys Club >> Uh…. Workbridge?

•  Many Non-‐Tech Jobs in E-‐Comm.

2.   Do Your Own •  Many levels of entry – Amazon to Java •  SEO, SEM, Social Media, Sell Every Day >> Find Partners

•  Talk to Online Marke*ng Experts >> Evan


No Matter What… Give Before you get.

Be Real.

A Lihle Help From Your Friends.

Network like a fool. Pancakes.

Use These 2 Groups.

Study PHP.


Your First PHP Lesson

<?php

echo “Hello World!”;

?>

prints out Hello World!


More Info Programming

Codecademy. Udemy.

Kahn Academy. Hacker News.

General Techcrunch. Crunchbase. Angel.co LinkedIn. SoCalTech.

My Blog The Startup CEO = tomnora.wordpress.com


Australian E-Commerce Trends


Contact Info:

Tom Nora

< [email protected] >

TWITTER: @tomnora @cowlow

Connect with me on Facebook and LinkedIn

The Future of E commerce-20130502

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