The Future of Business Analysis October 2013
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The Future of Business Analysis
October 2013
Discussion Points
! Why have Roles?
! Why do Business Analysis?
! History of Business Analysis
! Changing Business Realities
! Business Analysis in the Organization
! Market Opportunities
! What’s Next?
Why do Organizations have Roles?
Process
Role
Tool
Information
Why Business Analysis
Transforms organizational
needs
into solutions through
controlled organizational
change
Business Analysis V2* Definition
! “..the set of tasks and techniques used to work as
a liaison among stakeholders to understand the
structure, policies, and operations of an
organization & recommend solutions that
enable the organization to achieve its goals.”
6"
International Institute of Business Analysis © Guide to the Business Analysis Body of Knowledge ®
Business Analysis V3 Draft* Definition ! “The practice of
enabling change in an
organizational context
by defining needs
and recommending
solutions that
deliver value to
stakeholders”
7"
IIBA Business Analysis Core Concept Model
International Institute of Business Analysis © BABOK® Guide v3 Draft
8"
History Lesson
Business Analysis
9"
Shifting World
Evolving Capabilities
! Tools & Methodologies & Standards
– Cloud Computing
– Business Process
Management
– Agile Development
– Enterprise Architecture
– Business Analytics
– Business Rules & Decision Engines
11"
Business Analysis is the 1st step in effective organizational
Business Analysis Activities Level Change System Operational System
Enterprise Create Business Architecture Develop Measurement Systems Align business activities
Manage Enterprise Monitor & Report on performance
Portfolio Understand current situation Define future situation Analyze uncertainty Create change strategy
Manage & execute specific work activities against components of the entire operational system
Project Implement projects to deliver change!
Manage & execute specific work activities against components !
Operations Support Operations
Define & prioritize changes
Define & prioritize change Institute & align continuous improvement
Business Analysis in the Organization
! Job
! Role
! Discipline
! Operates at Different Levels – Identifies need for
change
– Formalizes change
– Implements change
! May be only a piece of someone’s job
! May have different titles
Business Analysis in the Organization
Business Analysis in the Organization
Defines, Aligns & Informs Strategy
Optimizes Business Capability
Delivers Change
Supports Operations
Enterprise
Business Unit or Portfolio
Project
Production
Business Analysis in the Organization Level Business Analyst Jobs
(examples) Business Analyst Roles
Enterprise Business Architect Management Consultant Strategic Planner
Enterprise Business Analyst Business Process Analyst
Portfolio Portfolio Manager Process Architect IT Strategist
Enterprise Business Analyst Business Process Analyst Decision Support Analyst
Project Business Analyst Business Systems / IT Analyst Business Consultant Product Owner Project Manager!
Business Analyst Business Systems Analyst Agile Analyst Decision Support Analyst!
Operations IT Analyst Service Request Analyst Application Analyst
Business Analyst
Career Options
18"
Business Systems Analyst
! Resides in Information
Technology
! Works primarily on
projects
Agile Analyst
! Resides in
Information
Technology
! Works in sprints or
iterations
19"
Business Process Analyst
! Different Approaches
– Reengineering vs.
driving efficiencies
! Focus is organizational
capability
Enterprise Business Analyst ! Situational analysis
– Different scope than the organization
– Strategy development
! Portfolio Management
– Executing the strategy
©"Interna.onal"Ins.tute"of"Business"Analysis"
21"
22"
Business Decision Analyst
! Big Data
– Create rich,
powerful
customer
interactions
23"
What’s Ahead?
What’s Next
! Greater awareness & understanding of the Business Analyst role & its value
! Common & consistent BA language & practices across organizations – The BABOK Guide will continue to be the standard
! More formal recognition – PMI’s introduction of its own BA certification with increase awareness
! Companies will continue to struggle & fail & will keep searching for the answer to improve their competitive performance & position
Your Role
! Figure out what you want from your profession – Do you want it to grow & mature into a recognized profession?
– Do you want it to relegated to a component of Project management?
! Educate your stakeholders on Business Analysis
! Demonstrate the benefits of business analysis & share your successes
! Encourage your leaders to apply business analysis on the change system within your organizations
! Push yourself - continue to change & grow
Think differently about the opportunities presented in change!
25
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