The Future is Here, Now What?

© Moravia IT, Inc.

Renato BeninattoChief Marketing OfficerLuxembourg, January 2012

The Future Is Here, Now What?

Deodorant Test

• How many of you are on Twitter?• Who was born after 1990?• Who used WordPerfect?• Who used 3½” floppy disks?• Who used 5¼” floppy disks?• Who used typewriters?• Who did handwritten translations?

@renatobeninatto

@renatobeninatto

@renatobeninatto

“The closer your vision gets to a provable future, the more your are simply describing the present. In the same way, the more certain you are of a future outcome, the more likely you will be wrong.”

The Visionary’s Handbook

Wacker & Taylor

• Is someone already doing it? (Description of the present)

• Is it plausible that someone is already doing it or is the issue easily solvable with existing technology? (Provable future)

• Do we really need it? (Subtractive prophecy)

The bigger the world economy, the more powerful its smallest players.

1994

@renatobeninatto

© Moravia IT, Inc.

Our conversations are dominated by

FEAR and SUSPICION

What About the Facts?

• MT is a new lingua franca– Chinese to Slovenian– Tagalog to Maltese

• User generated content exploding• Content flows in multiple formats• Data trumps opinion• Quality is relative

• Simplification of processes• Elimination of manual steps• Automation of repetitive tasks

We will be talking about the same things at a different

level

@renatobeninatto

More translationMore languagesMore mediaMore topicsMore spoken translation

New Scenario

@renatobeninatto

• Cloud• Collaboration• Disintermediation• Project Management Automation

(Monitoring instead of Managing)• dotSub

New Work Methods

@renatobeninatto

The future is already here — it's just not very evenly

distributed.

William Gibson

We never really talk about the future, we are only

talking about a present in which we don't participate.

Thank you!

Renato [email protected]+1 978-394-7004Twitter: @renatobeninatto