The Future for Commercialism in Local Government · The Future for Commercialism in Local Government Graham Chapman Deputy Leader Nottingham City Council

The Future for Commercialism in Local Government

Graham Chapman

Deputy Leader

Nottingham City Council

Why We Need a

Commercial Approach

Financial Constraints

Reputation

Staff Morale

Control

Local Jobs

Reputation

But what’s the reality?

Key Factors You need to

Consider

Leadership

Marketing

Accounting and Finance

HR

Priorities

Leadership – Culture

Change

Political Lead

Director of Commercialism

Senior Management Team Support

Commercial Director Support

Regular Meeting to Coordinate

Champions in Each Department

Ensure gateway system for vetting bus.cases

Marketing

Change the Comms Division

Keep a corporate approach but with flexibility

Don’t rely on ‘wallpaper’ advertising

Market and don’t just promote

Personal contact

Work with other authorities (use senior

politicians and officers)

Accounting and Finance

Establish Trading Accounts

Use (Create) your investment fund

Don’t be afraid to borrow to invest

Set realistic financial targets

Allow some retained profits for reinvestment

Ensure your property account is ring fenced

Retrain accountants in cost accounting

HR

Look to see what flexibilities can be introduced

but also ensure safeguards – hiring, firing,

retention, incentive

Corporate training programme for account

managers

Dedicated HR support

Priorities/Risks

Make or Buy

Enthusiasm versus Biggest pay back

Commercialism versus day Job

Risk and compound risk

Risk and benefits of separate companies

Integrated Facilities Management

Companies we already own

(or part-own)