#cards&payments The Frictionless World Arrives How “Age of Context” services are changing our lives and expectations. Robert Scoble @Scobleizer Rackspace’s Futurist
Jul 15, 2015
#cards&payments
The Frictionless World ArrivesHow Age of Context services are changing our lives and expectations.
Robert Scoble@Scobleizer
Rackspaces Futurist
Uber is best known of frictionless
Five forces bringing us less friction
SensorsForce #1
IoT & WearablesForce #2
LocationForce #3
SocialForce #4
Cloud-connected dataForce #5
ServicesFrictionlessare the future
ProductEveryis changing
Frictionless thinkingContextual services put us in the center
Frictionless thinking:Study everything?
Frictionless thinking:How well do you know your customers?
Frictionless thinking: Pinpoint Marketing. Vintank geofence. Contextual Cheerios.Know the mobile customer
Beaconify These little radios makefrictionless experiencespossible your way to frictionless
Frictionless means: better transportation.Uber and Lyft. Self driving. Safer. Automatic.
Frictionless means:New urbanist
Frictionless is better health.Better living through sensors.
Notifications in charge
Sales increased 20%The first week!
Tapingo already has 70% of SCU transactions
HouseCall uberizedSan Diego
Banking is changing
Frictionless checkout
Privacy? No, Uber!
Robert Scoble@Scobleizer
Rackspaces Futurist