"The Fred Factor" - Mark Sanborn's Keynote Presentation from The CETPA 2014 Conference

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The Fred Factor

Lead, Transform, Achieve

So What’s ! the Story?

Fred Shae

The Fred FactorThe ability to continually create new value for those you live and

work with through PASSION, CREATIVITY

& COMMITMENT.

The Secret

SERVICEIt is always about service.

The Fred Club

#1 Everyone makes !a difference

?

What Kind?

The only Question is . . .

Everyone Makes a Difference

The first job of leadership is to prove their

significance to others.

The WHY is !always a WHO

AT LEAST YOU DIDN’T DIE!

AT LEAST YOU DIDN’T DIE!

Take ResponsibilityWhat is the difference between

a HERO and a ZERO?

A zero takes!

ACTIONA hero takes !

OWNERSHIP

6 things you control

1. How hard you work!2. How much you prepare!3. How fast your respond!4. How much you learn!5. How you build relationships!6. How well you follow up

#2 Everything is built!on relationships

Be real!Be interested!Be knowledgeable!Be empathic!Be honest!Be helpful!

Everything is built on Relationships

#3 Continually Create Value for Others

Create Value

Replace $ with imagination

Outthink rather than Outspend your competition.

Little things make a big difference

Dr. Matt Messina

Get Creative

Human ingenuity is the !greatest resource.!

“! ”!

– Julian Simon

Elevate the Experience

• The “customer” receives value!

• They are pleasantly surprised!

• They become happier!

• They tell others

#3.5 Work Together

A Mystery Solved

You Don’t Need a Title to be a Leader

787 guesses crowd: 1,197 actual: 1,198

When values are clear, !decision making is easy.

Team FredGo beyond “Best Practices”!Share INFO:! Ideas!! News!! Feedback!! Opportunities

#4 Reinvent Yourself!Regularly

Reinvent Yourself!Regularly

Replicate or Innovate?

What’s the point?

Essential Latin for Leaders

Ancora!Imparo

3!Loves

Toll-free USA: 1-800-650-3343!International: (303) 683-0714!

MarkSanborn.com

Thank You