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The Flyer.Com Best values in print and online

Nov 30, 2014

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carlosgguzman

An up-to-date look at TheFlyer.com and how to win in the marketplace with print and online
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Page 1: The Flyer.Com   Best values in print and online

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Page 2: The Flyer.Com   Best values in print and online

• A Harte-Hanks, Inc. company, publicly traded on NYSE (HHS)

• Broad product line includes full-color classified and display ROP,

print and deliver flyers, inserts and online advertising

• Direct mailed weekly to over 2.2 million homes in Florida

• Strong brand, published 52 weeks per year for over 32 years

• 4 sales offices and 100 sales associates statewide

• Centrally located, state-of-the-art production/mailing facility

• We service nearly 5,000 business customers in Florida

• We process over 11,000 ads each week

• We distribute 940 million customer-supplied inserts annually

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Page 3: The Flyer.Com   Best values in print and online

• Free, weekly publication

• 98% household penetration

• Hand-delivered by USPS

• Wednesday delivery

• Audited circulation & readership

• Broad product line

• Flyer/insert distribution vehicle

• Product is well-branded and promoted

• 7” x 10” magazine size format

• Easy deadlines

• Geographic targeting capability

• Demographic targeting capability

• High Hispanic readership

• Your ad uploads to TheFlyer.com

• Free ad design

• Proof of value & ROI

• Flexibility to change your ad design

and offer by zone/neighborhood

• Sectionalized

• Advertising consultant available 52

weeks/year

For Advertisers…20 Product FeaturesFor Advertisers…20 Product Features

For Readers…For Readers…• A great collection of Coupons, Offers and Shopping Values from neighborhood businesses.

• A local buying guide for Auto, Home, Business and Professional services.

• Local Employment Opportunities

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Page 4: The Flyer.Com   Best values in print and online

Household Penetration

• Free Publication

• On time, in-home weekly distribution

• 100% hand delivered by USPS

• Arrives every mid-week in hand forprime shopping days (Tuesday-

Wednesday)

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Page 5: The Flyer.Com   Best values in print and online

No Wasted Circulation !

Geographic Targeting• 166 distinctive zoned

neighborhood editions

• Average zone: 12,000 households

• Target and reach your potential customers where they live

Demographic Targeting• Target customers by age, gender,

income, education, ethnicity, home ownership, home value or lifestyle

• Pinpoint only those neighborhoods that match your customer’s profile

CENTRALFLORIDA

SOUTHFLORIDA

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Page 6: The Flyer.Com   Best values in print and online

Florida Market Readership3rd party syndicated market research conducted by The Media Audit

Indicates that 1,519,800 adults age 18+ in Central & South Florida read The Flyer.*

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99.0% of those surveyedRECEIVE The Flyer regularly.†

82.9% of those surveyedREAD The Flyer regularly.†

85.0% of those surveyedUSE The Flyer regularly.†

*Data from The Media Audit Summer 2008.Based on past 4 weeks cume.

†Data from CVC Audit 2008.

Page 7: The Flyer.Com   Best values in print and online
Page 8: The Flyer.Com   Best values in print and online
Page 9: The Flyer.Com   Best values in print and online
Page 10: The Flyer.Com   Best values in print and online

Thank you The Flyer, for the great job your are doing. The response with Local Living Magazine exceeded our expectations. The quality is great and we have patients calling to make appointments more than ever.

- Rita Ayala Family Dentistry, Miami

We LOVE The Flyer! The ad referrals are often time the #1 lead source for our North Dade campus. The candidates are well qualified & anxious to enroll into school. We will stick with The Flyer indefinitely.

- Sheila Chapman Sullivan & Cogliano

Training Centers North Miami Beach

I would like to show my appreciation to The Flyer publication for being a great value for my advertising dollar. I have been using The Flyer for many years now & believe that it has helped to grow my business substantially. It allows me to target the areas I am looking to focus on, especially the Hispanic Market.

- Roger Guerra Buildsmart USA, Miami

Having been in our foundry for the past five years, we can only offer good & complimentary comments on our success, to the coverage The Flyer has afforded us. In no way would we consider any changes to our advertising program.

- Sanford Shultz Concepts in Bronze, Hialeah

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Page 11: The Flyer.Com   Best values in print and online

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Ask me about TheFlyer.com Power Productsto improve your web results

• Approximately 122,500 visitors monthly

• Approximately 1.7 million page views monthly

• Add photos

• Add video

• Add coupons

• Customer testimonials

• Improve page positioning

• Link to your URL

• E-mail response

• PowerSite Products with Call Tracking

Page 12: The Flyer.Com   Best values in print and online

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Carlos G. GuzmanPresidentThe Flyer.ComVice President and Corporate OfficerHarte-Hanks, Inc.

201 Kelsey Lane, Tampa, FL, 3361911900 SW 128 Street, Miami, FL, 33186

Office: 305-234-6701Cell/Text: 305-479-9364Email: [email protected]