The Flor-Ala's 2013-14 media kit

MEDIA KIT 2013-14

ABOUT THE FLOR-ALAWe are UNAʼs source for news, sports, entertainment, and general information. We serve students, faculty, staff, administration, alumni and the Shoals community. With a circulation of 3,000 copies distributed each Thursday, The Flor-Ala has a unique campus audience which spends more

than $280 million annually within the Shoals, according to UNAʼs most recent economic impact study.

2012-13 AwardsAssociated Collegiate Press10th Place Best of ShowNon-daily tabloid size

Society of Professional JournalistsMark of Excellence Awards1st place National Winner for General Reporting

1st place Regional Winner for Best All-Around Non-Daily Student Newspaper1st place Regional Winner for Editorial Writing1st place Regional Winner for General News Reporting1st place Regional Winner for Photo Illustration2nd place Regional Winner for Column Writing

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• Itʼs free and easy-to-fi nd throughout the Shoals.• It contains quality content relative to them as community

members at UNA.• Itʼs an informative way to pass time between classes and during

breaks.

The Flor-Ala, UNAʼs awarding-winning, student-run newspaper, has served the UNA community since 1931. The Flor-Ala publishes a print edition every Thursday during the fall and spring semesters, except during university holidays and exams. The paper also stays current online at fl orala.net throughout the week and in the summer months, as news breaks.

In fall 2012, enrollment at UNA totaled just more than 7,000 students. Most UNA faculty and staff read The Flor-Ala, as well. UNA employs more than 870 faculty and staff.

Why do students read The Flor-Ala?

Contact The Flor-Ala Business Team:256-765-4427

businessteam@fl orala.net2

General PoliciesThe Flor-Ala reserves the right to revise its advertising rates and/or any other conditions set forth in this rate book at any time with 30 daysʼ notice. All terms, conditions, and rates contained in this rate book are incorporated by reference and made part of The Flor-Ala Basic Advertising Contract.

All payments are due 30 days after the date posted on the invoice. Invoices are mailed every Friday. Accounts which have future ads already contracted but are more than 30 days past due may be put on hold at the business managerʼs discretion until payment is made. After an account reaches 60 days past due, no ads will run until the current invoices are paid in full, including scheduled future ads already contracted.

Invoices more than 30 days past-due are subject to a late payment charge of 1.5% per month, with a minimum of $5 per month. Past-due accounts will receive a state-ment from The Flor-Ala every 30 days. If no action is taken to correct the outstanding balance after 90 days, legal action may ensue. The client will be responsible for all court costs in addition to the amount outstanding.

PAST-DUE ACCOUNTS

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Previous clients of The Flor-Ala who have purchased and paid for at least $500 in advertis-ing in the past 24 months are considered in good-standing for credit accounts. These clients may elect to be billed for future advertising, as long as they stay current with payments. The Flor-Ala reserves the right to revoke credit on accounts more than 30 days past-due, or accounts which have been inactive for more than 24 months.

New customers who are a non-franchise or non-chain businesses must pre-pay for all adver-tising up to $500. This does not apply to campus advertisers.

All pre-paid contracts for clients currently in good standing will receive a 5% discount. A formerly past-due client must establish a history of at least $500 in pre-paid advertising before credit will be considered for that business again.

ESTABLISHING CREDIT WITH THE FLOR-ALA

NEW BUSINESS DISCOUNT

Any local business which has been established in the past 12 months is eligible for a 5% discount for the fi rst $500 in ad contracts. An additional 5% will be taken off of the already-reduced amount for a standard pre-pay discount.

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General Policies

The Flor-Ala accepts cash, personal checks, and certifi ed checks. Advertisers will be charged an additional $30 for any check returned by the bank.

Checks should be mailed to The Flor-Ala, UNA Box 5300, Florence, AL 35632. Please include invoice numbers on all checks.

PAYMENTS

Advertising canceled after the deadline for ad contracts (the Wednesday before scheduled publication) is subject to a full charge. Ads cancelled prior to this deadline will be subject to a $50 service charge to cover handling and production costs.

AD CANCELLATIONS

Should the client be displeased with the quality of an ad, he or she must contact The Flor-Ala business manager within 14 days of publication to inquire about a make-good. The business manager will review the clientʼs complaints and make-goods will be offered at the business managerʼs discretion.

The Flor-Ala shall not be liable for slight changes or typographical errors that do not decrease the value of an advertisement, nor will The Flor-Ala be liable for any other errors appearing in the advertisement unless the corrected copy is received before the copy dead-line with corrections plainly noted thereon. Liability, if any, is limited to the cost of the ad in question. No cash refunds will be made.

MAKE-GOODS AND CORRECTIONS

All advertising submitted is subject to the approval of the editor-in-chief, managing editor, and business manager. These offi cers reserve the right to refuse any advertising content that does not meet The Flor-Alaʼs standards. Unless authorized in advance, no charge will be made without the consent of the advertiser or agency. Advertisements that discriminate on the basis of race, creed, color, gender, national origin or sexual preference will not be accepted.

RIGHT TO REFUSE ADVERTISING

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RatesLOCAL BUSINESSESSize 1-3 Inserts

(price per insert)4-6 Inserts (price per insert)

7-11 Inserts (price per insert)

12+ inserts (price per insert)

Front-page Banner $300 $280 $260 $240Section Front Banner $200 $180 $160 $140

Full Page $450 $400 $350 $300Half Page $250 $230 $210 $200Quarter Page $140 $130 $120 $110Eighth Page $75 $70 $65 $60Pre-printed Inserts $75/

thousand

NATIONAL COMPANIES/AGENCIESSize 1-3 Inserts

(price per insert)4-6 Inserts (price per insert)

7-11 Inserts (price per insert)

12+ inserts (price per insert)

Full Page $540 $500 $450 $400Half Page $275 $275 $250 $225Quarter Page $170 $160 $150 $140Eighth Page $90 $85 $80 $75Pre-printed Inserts $90/

thousand

CAMPUSSize Cost (price per insert)

Front-page Banner $150Section Front Banner $100Full Page $225Half Page $125Quarter Page $70Eighth Page $36Pre-printed Inserts $60/thousand

NON-PROFIT ORGANIZATIONSSize 1-3 Inserts

(price per insert)4+ Inserts (price per insert)

Full Page $340 $300Half Page $190 $175Quarter Page $105 $90Eighth Page $55 $45Pre-printed Inserts $65/

thousand

Premium Placement RatesSection APage 2A, 3A or back page+15% to rate above

Double Truck (2-page spread)Pages 5A and 6A or 5B and 6B$1,000 for local businesses/$750 for campus advertisers

Tweets of the WeekPage 8B

Size 1-3 Inserts (price per insert)

4-6 Inserts (price per insert)

7-11 Inserts (price per insert)

12+ inserts (price per insert)

Half Page $300 $290 $280 $270Quarter Page $200 $190 $180 $170

LOCAL BUSINESSES, NATIONAL COMPANIES, AND AGENCIES

Size 1-3 Inserts (price per insert)

4-6 Inserts (price per insert)

7-11 Inserts (price per insert)

12+ inserts (price per insert)

Half Page $150 $145 $140 $135Quarter Page $100 $95 $90 $85

CAMPUS AND NON-PROFIT ORGANIZATIONS

Crossword Puzzle SponsorshipPage 5A *No other ads appear on page

+15% to rate above4-week sponsorship

Semester-long sponsorship

$50/week $40/week

Rates (continued)

While Florence is home to a variety of places to eat, many students will still fi nd themselves frequently utilizing their meal plan and Dining Dollars to eat on campus.

Sodexo Dining Services currently operates each food establishment on campus, and the entire department is overseen by General Manager Alan

Kinkead.“Sodexo is a very large organiza-

tion,” Kinkead said. “Here at UNA we provide dining services for students, teachers and the community.”

Sodexo currently operates Towers Dining Hall, located beside Rivers Hall, Kinkead said. The GUC offers Einstein’s Bagels, Mein Bowl, A&W Burgers, Sub Connection and Pizza Hut. World of Wings (WOW) is located inside the Stu-dent Recreation Center (SRC), and the

C-Store is next door to Towers Hall, he said.

With several different options on campus and in the Shoals area, students said they have varied opinions about which is the better choice.

“I really like eating at Einstein’s Ba-gels,” said Richie Mata’afa, a senior. “Their breakfast sandwiches are good and they have some of the healthiest op-tions on campus.”

Jonathan Oliphant, a junior, said he would rather eat at off-campus locations, as opposed to somewhere in the GUC or Towers Hall.

“I don’t really like any of it,” he said. “It’s overpriced and not good. If you want to get food, just walk downtown. There are a lot of local restaurants that are better and cheaper than what UNA has to offer.”

Kinkead said he eats on campus fre-quently, usually at Towers Hall.

“I eat at Towers more than anywhere else on campus,” he said. “There’s just such a wide variety. I really like making my own salad and all of the dessert op-tions.”

Because World of Wings is located inside the SRC, several students said

they feel like it should be removed and a healthier option introduced.

“World of Wings needs to be replaced with a fruit stand, or at least something healthy since it’s next to a gym,” said senior Amber Scivique. “A fried food place in a gym seems odd.”

Earlier this year, a student petition was started by Student Government As-sociation Senator Julia Wimberly to have

the restaurant removed. However, due to contractual issues, university offi cials said a new restaurant would not be mov-ing into the space anytime soon.

With the completion of the Academ-ic Commons Building set for spring of 2014, the university has plans to also open a Starbucks coffee shop and Chick-fi l-A.

“I think having these new restaurants will make people go there instead of Ein-stein’s,” said junior Zach Searcy.

Managing Editor Blythe Steelman also contributed to this report.

NEWSSOAR 2013 • The Flor-Ala 5ADINING

Sodexo offers variety of on-campus dining options

JOBS, continued from page 2A

Students enjoy dinner in Towers Dining Hall. Towers is one of several on-campus dining options provided by Sodexo Dining Services.

photo by Keanu Kirkpatrick I Student Photographer

JACOB HALEStudent [email protected]

YOUR AD HERE!

Job outlook positive for college grads

While Florence is home to a vari-ety of places to eat, many students will still fi nd themselves frequently utilizing their meal plan and Dining Dollars to eat on campus.

Sodexo Dining Services currently operates each food establishment on campus, and the entire department is overseen by General Manager Alan Kinkead.

“Sodexo is a very large organiza-tion,” Kinkead said. “Here at UNA we provide dining services for students, teachers and the community.”

Sodexo currently operates Tow-ers Dining Hall, located beside Rivers Hall, Kinkead said. The GUC offers Einstein’s Bagels, Mein Bowl, A&W Burgers, Sub Connection and Pizza Hut. World of Wings (WOW) is located inside the Student Recreation Center (SRC), and the C-Store is next door to Towers Hall, he said.

With several different options on campus and in the Shoals area, students said they have varied opinions about which is the better choice.

“I really like eating at Einstein’s Ba-gels,” said Richie Mata’afa, a senior. “Their breakfast sandwiches are good and they have some of the healthiest op-tions on campus.”

Jonathan Oliphant, a junior, said he would rather eat at off-campus loca-tions, as opposed to somewhere in the GUC or Towers Hall.

“I don’t really like any of it,” he

said. “It’s overpriced and not good. If you want to get food, just walk down-town. There are a lot of local restaurants that are better and cheaper than what UNA has to offer.”

Kinkead said he eats on campus fre-quently, usually at Towers Hall.

“I eat at Towers more than anywhere else on campus,” he said. “There’s just such a wide variety. I really like mak-ing my own salad and all of the dessert options.”

Because World of Wings is located inside the SRC, several students said they feel like it should be removed and a healthier option introduced.

“World of Wings needs to be re-placed with a fruit stand, or at least something healthy since it’s next to a gym,” said senior Amber Scivique. “A fried food place in a gym seems odd.”

Earlier this year, a student petition was started by Student Government Association Senator Julia Wimberly to have the restaurant removed. However, due to contractual issues, university of-fi cials said a new restaurant would not be moving into the space anytime soon.

With the completion of the Aca-demic Commons Building set for spring of 2014, the university has plans to also open a Starbucks coffee shop and Chick-fi l-A.

“I think having these new restau-rants will make people go there instead of Einstein’s,” said junior Zach Searcy.

Managing Editor Blythe Steelman also contributed to this report.

BLYTHE STEELMANStudent [email protected]

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Display ad sizesNEWS April 25, 2013 • The Flor-Ala6A NEWS Aug. 22, 2013 • The Flor-Ala6A NEWS Aug. 22, 2013 • The Flor-Ala2A

NEWS Aug. 22, 2013 • The Flor-Ala6A NEWS Aug. 22, 2013 • The Flor-Ala6A NEWS Aug. 22, 2013 • The Flor-Ala6A

The

FLOR ALA-Volume 81, Issue 29Aug. 22, 2013 www.FlorAla.net Student newspaper of the University of North Alabama

this week’s paperINSIDE

NEWS................2AIMAGES..............4AVIEWPOINTS.........7A

SPORTS............1BLIFE...............5BEXTRA.............8B

INFO BOARDS INSTALLED ON CAMPUS... 2A

SPORTS Aug. 22, 2013• The Flor-Ala • Sports Editor: James Dubuisson 256-765-5098SECTION B

Full Page: 9.9 in. wide x 14 in. tall

1/2 Page Wide: 9.9 in. wide x 7 in. tall

1/2 Page Tall: 4.75 in. wide x 14 in. tall

Quarter Page Skinny:2.3. wide x 14 in. tall

Quarter Page wide: 9.9 in. wide x 3.5 in. tall

Eighth Page Tall:2.3 in. wide x 7 in. tall

Front Page Banner:9.9 in. wide x 1.25 in. tall

Sports Section Front Banner9.9 in. wide x 1.25 in. tall

NEWS Aug. 22, 2013 • The Flor-Ala6A

Quarter Page Tall:4.75 in. wide x 7 in. tall

NEWS Aug. 22, 2013 • The Flor-Ala6A

Eighth Page Wide:4.75 in. wide x 3.5 in. tall

LIFE Aug. 22, 2013• The Flor-Ala • Life Editor: Kali Daniel 256-765-5233SECTION B

Life Section Front Banner9.9 in. wide x 1.25 in. tall

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Pine St.

Irvine Ave.

Wood Ave.

Herm

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Dr.

Court St.

Circular Rd.

Nellie Ave.

S. Matt Worthy 2013

Community distribution locations

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HISTORIC DOWNTOWN FLORENCECoiffure @ 108

PSICoats Clothing

Rivertown CoffeeRosieʼs Cantina

TrowbridgesCafé 106

On the RocksCity Hardware

Ricatoniʼs

SEVEN POINTSRice BoxStay Bold TattoosFrostbite/MontaguʼsWok n Roll

FLORENCE BOULEVARDResidence Inn Hampton Inn

Lauderdale LanesWaffl e House

Alabama MusicPizza Hut

COX CREEK PARKWAYPanera Bread

Listerhill Credit Union

CB&S BankComfort Suites

Holiday Inn Express

Hampton InnRiverside DinerJar & Co. ClothingSafari Adventures in HairU.S. Post Offi ce

Donʼt see your business listed? Weʼll gladly deliver copies of The Flor-Ala each week for your customers to emjoy.

Campus locations

Ad Design Specifi cationsAdvertisers have the option of submitting their own ad design, or allowing The Flor-Alaʼs skilled ad designer to create the ads at no extra cost.

Should the advertiser decide to design the ads, the following specifi cations must be followed for best display results:

DESIGN:• All ads must be saved in PDF format with fonts embedded.• Photos or images must be converted and saved as CMYK. NO RGB.• Photo must be adjusted to a resolution of at least 200 DPI.• PDF settings should match those of our printer. Settings can be found at

www.fl orencealabama.net/adsupport/pdfsettings.htmlSend ad material to businessteam@fl orala.net.

DEADLINES:Deadline for contracts to be signed is Wednesday the week prior to publication.

The deadline for submitting pre-designed ad artwork is NOON on the Friday before publication. Placement cannot be guaranteed in the following weekʼs paper for any artwork not received by this deadline.

For advertisers whose ads are designed by The Flor-Ala, proofs of those ads will be sent out by noon on the Friday before publication. Changes must be noted by noon on Monday, otherwise the advertisement will run as-is.

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2013AUGUST SEPTEMBER OCTOBER

FEBRUARY MARCH

APRIL

2014

M T W T F29 30 31 1 25 6 7 8 912 13 14 15 1619 20 21 2326 27 28 30

2229

M T W T F2 3 4 69 10 11 1316 17 18 2023 24 25 2730 1 2 4

263

M T W T F30 1 2 47 8 9 1114 15 16 1821 22 23 2528 29 30 131

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Special Sections:

3101724

NOVEMBER

M T W T F4 5 6 811 12 13 1518 19 20 2225 26 27 292 3 4 6

7142128

JANUARY

M T W T F29 31 1 36 7 8 1013 14 15 1720 21 22 2427 28 29 3130

291623

M T W T F3 4 5 710 11 12 1417 18 19 2124 25 26 283 4 5 76

6132027

M T W T F3 4 5 710 11 12 1417 18 19 2124 25 26 2831 1 2 43

6132027

M T W T F31 1 2 47 8 9 1114 15 16 1828 29 30 21

31017

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AUGUST22 — Back to School

SEPTEMBER26 —Fitness and Nutrition

OCTOBER10 — Homecoming31 — Halloween

NOVEMBER 7 — Military and Veterans14 — Car Care21 — Holidays

Special Sections:JANUARY

23 — Mental Health

FEBRUARY13 — Valentineʼs Day27 — Living On and Off Campus

MARCH6 — George Lindsey Film Festival13 — March Madness Bracket20 — Spring Break/Travel

APRIL 3 — Life After Graduation10 — Food17 — Going Green

Publication Date

Publication with Special Section

5 DECEMBER5 — Unwind

Contact The Flor-AlaPhone: 256-765-4427 Fax: 256-765-5099

Advertising Inquiries: businessteam@fl orala.net

Address: The Flor-Ala1 Harrison Plaza UNA Box 5300

Florence, AL 35632

Connect with us online:www.fl orala.net