Top 5 Performing Marketing Tactics SalesLoft Performed in a Year of Over 1800% Growth Director of Marketing SalesLoft Tami McQueen
Jul 13, 2015
Top 5 Performing Marketing Tactics SalesLoft Performed in a Year of Over 1800% Growth
Director of Marketing SalesLoft
Tami McQueen
@localATLast
JNB - BNA - DFW - ATL
@localATLast
The Fastest Growing SaaS Startup in Atlanta Top 10 Best Places to Work in Atlanta
$200K in January to $3.9mm ARR 600+ Customers, 22K+ Users
Five to 35 Employees
@localATLast
@localATLast
“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin
@localATLast
Create captivating content marketing through effective storytelling#1
@localATLast
Authenticity Breeds Credibility
Our brains are not hard-wired to understand logic or retain facts for very long. Our brains are wired
to understand and retain stories.
@localATLast
@localATLast
Take BIG risks#2
@localATLast
How We Impersonated The Salesforce.com CEO For One Of The Best Marketing Hacks At Dreamforce
• 530 LinkedIn Shares • 1,400+ LinkedIn Impressions • 10K Unique Web Visitors • A Story to take to the Grave
@localATLast
Find your niche and generate targeted content on social media platforms#3
@localATLast
If you get bored with social media, it’s because you are trying to get more value than you create.
@localATLast
Generate engagement through email automation that's not labeled SPAM#4
@localATLast
I drip, you drip, we drip…
@localATLast
Pre- and post-event marketing that is trackable, measurable and scalable#5
@localATLast
@localATLast
Here’s How to Hustle…
@localATLast
http://www2.salesloft.com/mktg-q4
Develop a one-page strategic plan that is trackable, measurable and scalable
@localATLast
Implement the Agile Methodology and start sprinting
@localATLast
Send a weekly company-wide email with metrics, updates
@localATLast
“Good marketing makes the company look smart.
Great marketing makes the customer feel smart.”
@localATLast
QUESTIONS?
@localATLast
TEAM