The first 3 pages of each regional magazine

THE FIRST 3 PAGES OF EACH REGIONAL

MAGAZINE

TIME OUTAfter looking at several copies of a Time Out magazine from 2013, they all contain the front cover, an advert, contents and then an editorial/ ‘place of the week’ or ‘this week in London…’The contents page is very similar to that of a normal magazine, and the adverts are usually things like mobile phones, Nike sportswear and cars, so that they can target a wide age ranged audience, especially for London. The second page (advert) is also always on the reverse side of the front cover.

Contents

The contents features multiple images on the right hand side with columned text on the left. The colour scheme is regularly black white and red, with red being the feature colour. The contents features a small comment from the editor with an image of her – creates personal relationships (uses and grats) The magazines house style is anchored throughout.

Time out often features 2 adverts within the first four pages. Usually these are adverts for technology, cars and often coffee or food adverts, targeting a younger adult audience in London who often see or pass through stores such as Costa, and mobile phone shops. The adverts displayed in Time Out are often bold and very image or text centred, with bright colours to draw the readers attention. A regular convention is the website address to the company or the social networking logos and hashtags.

Time Out Adverts

THE CANTERBURY INDEXThe Canterbury Index is a very regional/tourist magazine that essentially promotes Canterbury and its attractions. In most cases the magazine includes a front cover, contents page, an advertisement and an article/information page on a certain place or attraction in Canterbury. The advert is usually on restaurants or exciting tourist attractions. This magazine unlike the rest of my researched magazine, is more tailored for the cultural aspects of the region, unlike Absolute which focuses of fashion as well as Brighton.

Canterbury index regularly use images of the country, animals or landscape to promote

their region.

ABSOLUTEAbsolute is Brighton's regional and lifestyle magazine that also largely covers fashion. Usually the first four pages of the magazine consist of the front cover, 2 adverts and then a contents page. The adverts are usually something associated with fashion or dining.For example; - a hair salon advert with a voucher attached and a cocktail bar and a cocktail bar advert.

House style is very simplistic anchored throughout each issue of the magazine the same, using numbers and columns, with a red white and black colour scheme. Main image is similar to front images / use women and high key lighting / direct mode of address (uses and grats). Lists the staff used who worked on this article – shows image of faces – reader can develop personal relationships with the magazine (uses and grats).

Contents

Adverts are usually for restaurants, bars, or designer stores for the Absolute magazine. Frequently I came across vouchers attached to the adverts to give discount to readers, which therefore enables the magazine to gain repeat purchase from customers who are interested in discounted vouchers. The adverts are usually for places around Brighton, for example the new casino opening up, the conventions of these adverts are usually social networking logos and telephone contact details, as well as an image relating heavily to the nature of the company.

Absolute Adverts

NEW YORKThe New York magazine usually contains a front cover, 2 adverts and then a contents page. The adverts are usually associated with fashion and lifestyle and feature designer labels, technology and current up to date fashion trends. The layout of the magazine is very simple, with images in the centre and text surrounding it, with a black and white colour scheme often with a feature colour running through. The contents of New York is very similar to the front cover, they often feature a one image page with the image being a high end fashion statement with high key lighting and text surrounding the image.

ATLANTAAtlanta is an American regional magazine that includes a front cover, an advert, a contents and editorial combined and then another advert.The editorial and the contents page combined is very much similar to the house style of the front covers, very scripted and bright colours with a messy layout and full of words / images. The adverts are nearly always food and restaurants, with some restaurant reviews or designer shops.