In this Razorfish presention to the IAB, titled The Finch and the Fox, Joseph Crump explains the three forces shaping the digital industry in Latin America: The rise of Classe C, the strange power of the telenovela, and the "old media" stranglehold. Crump explains the five "mutations" that need to occur in Latin America in order for the region to achieve its rightful place as a digital leader.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
R E S E A R C H
Franklin Barbosa
D E S I G N
Andrew Bouchie
C O N T R I B U T O R S
Luiz Pimentel, Fernando Gomes, Thomas Rakos, Fernando Madeira, Jose Martinez