The Filter Bubble by Eli Pariser Lai-Yin Chu
The Filter Bubbleby Eli Pariser
Lai-Yin Chu
Why?
What is the Filter Bubble?
How are they doing it?
What you want, Whether you want it or not
• Aimi Eguchi
Future Implications
“The road to Hell is paved with good intentions.” –Saint Bernard of Clairvaux
What can you do about it?
Just in case…
Terms/Definitions• Advertar – A virtual being with a commercial
purpose (192)• Disintermediation – elimination of the middle man
(59)• Overfitting – Error in algorithms where it become
more discriminating than people would be (129)• Schemata – Processing and compressing, sights and
sounds to capture/retain the point. (84-85)
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