Students: Natia Tunadze Tamila Khoroishvili Scientific supervisor: Roman Mamuladze , prof. Dean of Business and Management Faculty, Batumi State Maritime Academy.
The features of marketing research of tourism market in Georgia
Jul 18, 2015
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Students: Natia TunadzeTamila Khoroishvili
Scientific supervisor: Roman Mamuladze , prof. Dean of Business and Management Faculty, Batumi State Maritime Academy.
The share of tourism in WGP is 5 % and it provides 6-7% of world employment.
The main functions of tourism market are:
Prediction of the development of the tourist market
Development of Travel Company pricing policy
Assessment of tourist product user’s needs
Presentation and positioning of the new product
Marketing problems and
research objectives
Research plan
The results of the definition and reporting
The implementation of the research
plan
Our participation expansion and the creation of a competitive tourism industry in the global market, it is necessary to active marketing activities. In this process all stages of marketing process are important: market research, research your options, long-term strategy for the development of tourism in Georgia and etc.
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