CHOOSE AN EMAIL SERVICE PROVIDER Do They Provide PRIVATE IPs SAMPLE ! FREE TRIAL ! CAN-SPAM COMPLIANCE TRACKING & METRIC REPORTS LIST SEGMENTATION TIME IS RIGHT HOW OFTEN ?? GIVING IN TO METRICMANIA CREATE A BRANDED TEMPLATE CONTENT LINKS SHAREABLE LINKS TO LANDING PAGES LINKS TO WEBSITE BACK UP INFRASTRUCTURE KILLER SUBJECT LINE MAGNETIC HOOK (WIIFM) ENGAGING CONTENT CALL TO ACTION LOGO SNAPPY DESIGN PICTURES 3 7 THE EXPERTS RECOMMEND 3pm-7pm! DAILY WEEKELY MONTHLY FORTNIGHTLY The ideal frequency f o r B 2 B p r o d u c t s and newsletters. Not t o o f a r a p a r t a n d certainly not closely spaced either . For those selling a product or a service that is subject to frequently changing features or offers. For when you don’t have a whole lot to say, but still want to establish a presence. NO DELIVERY RATES How much is getting through? OPEN RATES How much is REALLY getting through? BOUNCES Excessively high bounce rates? CONVERSIONS Are you meeting your goals? CLICKS The number of clicks DEPLOY CHECK