The Face of Fashion l Model

theFaceofFashion

ArtDirectionvs

DigitalDirection

theFaceofFashionArt

DirectionvDigitalDirections

Hello. My name is Kathryn Ciara Easthope & i am currently in my 3rd year at the Liverpool School of

Art & Design studying Graphic Arts. The area od work i am most passionate about is

fashion photogaphy and lyout design for fashion editorial. With this as my main area of interest, for my final major research project for my degree I am

creating a publication, exploring the different aspects of

tradionally art directed fashion photography vs the more recent development of creating the scene on a

purely digital basis, which, for the sake of my publication i will be terming

“digial direction”

As a model who has worked / works with fashion imagery, i was hoping you may find the time to look

through these images &answer a few short questions related to art

direction vs digital direction found on the last page

If you are able to contribute to my research, your work will be credited in my dissertation and any

information you give will be quoted to you.

thank you in advance for taking the time to read this document, and i really hope you find the topic of

interest enough to respond

Yours Kathryn Ciara Easthope

1. From the series of images in this document, which ones do you think are traditionally art directed ( ie real ) and which digitally directed ( ie fake )

2. As the people inside the concept, inside the photograph does it help you to get into the spirit of the shoot if it is built around you instead of added afterwards?

3. From your own experience, both personally and in your work environment, do they think more people are choosing digital? if so why do you think this is? time/money/effort etc

4. From an insider point of view what method of direction makes for the more iconic image?

5. Do you think the viewing public truly appreciate the work that goes in to a fully art directed shoot with all the digital imagery out there, do you think people are desensitized to the fantasy of fashion photography assuming anything spectacular must be “photoshopped”?

theFaceofFashionArt

DirectionvDigitalDirections

thank you