The Evolving WebRTC Ecosystem | all about WebRTC event, Google's TLV Campus

The Evolving WebRTC Ecosystem

18, December 2013

Tsahi Levent-Levi

WebRTC is a Technology

not a Solution TheBusyBrain

The Basis of Comparison: Same-Same but Different

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Protocol WebRTC SIP

Media SRTP RTP or SRTP

NAT traversal STUN, TURN, ICE STUN, TURN, ICE

Media negotiation SDP SDP

Voice codecs G.711, Opus G.711, G.7xx, AMR-xx,

Speex, SILK, Opus, …

Video codecs VP8 H.263, H.264

API Java Script Unspecified

Why all the fuss?

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The Ecosystem

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thewritingzone

Vendor Types in the Ecosystem

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2 nd Market

Vendors

Tooling

WebRTC Core

Repurpose

Browser Vendors

• Google & Mozilla

• But also Vidyo • Contributed SVC to the WebRTC

ecosystem

• & Cisco… • OpenH264 for WebRTC

• Microsoft & Apple missing • How does it affect WebRTC’s

future?

• How does it affect IE & Safari market share?

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2 nd Market

Vendors

Tooling

WebRTC Core

Repurpose

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Tooling

• Providing infrastructure and “shortcuts” for developers

• WebRTC API vendors: Tropo, AddLive, TokBox, Priologic, OpenClove, …

• Services vendors: XirSys, PubNub, …

• Infrastructure vendors: GENBAND, Dialogic, …

• SDK vendors: Digium, Eyeball Networks, …

2 nd Market

Vendors

Tooling

WebRTC Core

Repurpose

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Vendors

• Providing services based on WebRTC

• Develop either directly on top of WebRTC or via tooling vendors

• Target the end users via a multitude of use cases

2 nd Market

Vendors

Tooling

WebRTC Core

Repurpose

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2nd Market

• Vendors adopting other vendor’s end user solutions

• TNW Academy’s story

2 nd Market

Vendors

Tooling

WebRTC Core

Repurpose

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2 nd Market

Vendors

Tooling

WebRTC Core

Repurpose

Repurposing WebRTC

• Reusing WebRTC’s components to fit in other places, treating it as a pure media engine

• Vonage – going mobile with an OTT app

• M5T – Client SDK for developers

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Where are we Now?

Shifts in the Ecosystem

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Customer-facingServices

ToolingVendors

Use Cases

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& Business

Models

“Top 11” Use Cases

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Account for

57% of the vendors

Based on data collected from over 280 vendors

Source:

Business Models in “Search Mode”

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Based on data collected from over 280 vendors

Source:

Where is Israel in all This?

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US

Canada

France

Germany

UK

Spain

India

Israel

Russia

Italy

Top 10 countries In number of WebRTC vendors

What do we Develop?

• Click-2-Call

• Contact Center

• Distributed CDN

• IP Phone

• Job Interviews

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Where are the Telco API vendors?

Some Last Thoughts

• TokBox/Jajah/Telefonica Digital

• Live Person & Conduit

• ooVoo, Fring/GENBAND & Viber

• RADVISION/Avaya, Polycom

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Shameless Self Promotion

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http://bloggeek.me/webrtc-business-people/

Thank You!

Tsahi Levent-Levi

http://bloggeek.me

[email protected]

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