0800 612 836 [email protected] The Evolution of Social Media for Direct Resourcing From Sourcing to Convincing October 26 th 2011 by Colm Hannon MD of eSocialMedia.co.uk
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0800 612 [email protected]
The Evolution of Social Media for Direct Resourcing
From Sourcing to Convincing
October 26th 2011
byColm Hannon
MD of eSocialMedia.co.uk
0800 612 [email protected]
What many organizations forgot to askbefore getting into the social space:
“What are we trying to accomplish?”
Define the objective FIRST.THEN come up with the tactics.
Slide compliments of Olivier Blanchard
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How is social media currently used in recruitment?
• Search and Source
• Advertise, Message and Promote
• Engage and Communicate/Convince
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How we get involved in the conversation...
Direct Resourcing Think Tank
The Talent Think Tank
Digital Leaders Think Tank
The Rugby Business Network
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Replace the term ‘social media’ with the term ‘social interaction’
and it will start to make a lot more sense
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Vodafone saved an estimated £2m in hiring fees from a conversational
marketing strategy
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By 2014 mobile Internet usage will have overtaken desktop Internet
usage What is your plan?
Morgan Stanley 2011
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