The Event
TheEventBangaloreFashionWeek
• Bangalore Fashion Week is a Global Fashion Event with 16 Editionsat Bangalore and 1 Edition each at Bangkok & Dubai.
• Bangalore Fashion Week (BFW) has been conceived and createdwith a vision to Showcase Indian Fashion Industry to The GlobalFashion World.
• The objective of BFW is to create business relationships and tofacilitate a dialogue between designers and trade buyers.
• The 17th Edition is Scheduled From the 3rd to 6th August 2017 atSheraton Grand Bangalore
• Bangalore Fashion Week Includes After Parties, Press Conferences,Multi Designer Store, Experience Zone and Fashion shows..
TheEventBangaloreFashionWeek
• The ecommerce revolution in India has made the Indian consumermore CLICK friendly than DRIVE friendly..
• Today most of High Net Worth Individuals prefer to shop onlineand Online Shopping is becoming the Need of the hour.
• We at BFW have recognized the change in trends and havelaunched our very own ecommerce portal – BFWLabels.com.
• In pursuance to this we have launched a New Re Branded Conceptof Online Designer Clothing.
• We look forward to the Designer community creating New Linesexclusively for Online Sales under – Winter Festive Online
InnovationatBangaloreFashionWeek• Live Invites : An Innovative approach to maximizing the Reach of BFW Invites and
Breathing Life into them by Incorporating Live Sponsor Videos and Live Streamingthe Entire BFW Event.
• Winter Festive : BFW Redefined Fashion in India with the Integration of an entirelynew Season i.e. Winter Festive (Keeping in mind the Climatic conditions andFestive atmosphere in India)
• International Fashion : BFW offers International Designers to Participate at BFW,Helping bring global Fashion to India and Providing a International and IndianDesigner a Platform for Fashion Integration.
• BFW Tunes High Fashion Music : Exclusively created for the Fashion Shows at BFWand are available for sale at Music stores and its own exclusive Online Music Portal– BFWTunes.com
• BFWLabels.com : An Online Designer Fashion Store Bringing The Best In FashionClothes & Accessories of the Participating Designers
• Global Fashion : BFW Goes Global with successful launch of BFW World Tour atBangkok and Dubai (Following Stops at London, Milan, etc.) The Objective being toPromote Indian Fashion at Various Indian Fashion Friendly Locations the WorldOver.
BFWWinterFestiveOnline
• ThiscommitmenttoWinterFestiveOnlinewillprovideincreasedexposureforIndiandesignerstobuyers,mediaandthefashionindustrybothinIndiaandabroad.
• ThenewWinterFestiveOnlinecaterstoconsumerdemandinIndiaandabroad.Especiallyso,whenourcountrycelebratesnumerousFestivalsthroughouttheyear.
• BFWJuly/AugustEditions areOfficiallyWinterFestiveOnline
Snapshots
Press
ThePressLovesBFW
• Every Publication worth its salt has covered The Bangalore FashionWeek Event.
• The Event has been extensively covered by both Electronic as wellas Print and Internet Media.
• The Event has received Great Reviews not only in Bangalore but allover India.
• For Detailed Press Coverage please log on toHttp://www.BangaloreFashionWeek.in/Press.asp
Media Plan
TheEventMediaPlan
TheMediaPlanforBangaloreFashionWeekIncludesthefollowing
• PressAds• PressConference• NationalPRExercise• PreEventPromotions• TelevisionCoverage- National• PubPromotions• FashionFridays• FashionSquad• eMail Campaign– International• RadioPromotions• PromotiononLeadingWebPortals- International
TargetMediaList
Main Line Dailies : Times of India, Hindustan Times, The Hindu, IndianExpress, DNA, Mirror, Mid Day, etc.
Vernacular Dailies : Dainik Pratidin, Anandabazaar Patrika, GujaratSamachar, Chitralekha, Mumbai Samachar, Amar Ujala, Nai Duniya,Hindi Milap, Udayavani, Prajavani, Deshabhimani, Dhanam, DainikAikya, Lokmat, Dhartri, Dinakaran, Dinamalar, Andhra Prabha,Inquilab, etc.
Electronic Channels : NDTV, CNN IBN, Headlines Today, Aajtak,News24, Sahara TV, News9, etc.
Wire Agencies : PTI, UNI, KPN, BNN, etc.
MediaTargetedatIndia
� GQ� Vogue� Harper’sBazaar� Cosmopolitan� MW� FHM� MarieClaire� People� Grazia� HindustanTimes(DelhiReporter)� DNA(BombayReporter)� Midday(BombayReporter)� TheTelegraph� Statesman
PressCoverage
CoverageOnPrintMedia
¡ TotalMediaSpaceof10,000SqCms.¡ DedicatedColumnfor1Week¡ PromotionalWriteUpsfor1Month¡ EventCoveragefor1Week(PreandPost)
WebPortals
Tie up with Major Social Networking Portals, News Portals, Fashion andLifestyle Portals.
Banners and Text Ads on Search Engines such as Google, Yahoo and MSN.And also on various Web portals
Ads on Google Search Engine and Facebook (Already Active)
The Schedule
ActivityMatrix
Activity July10-25 July26– Aug6
LaunchofCreativeCampaign
DesignersInterviews&Shoots
AnnouncementsofModels
PreEventLifestyleParties
Preview&Fittings
PreEventHypeatVenue
FashionShow
AfterParties
TheEventSchedule
• The Event is Scheduled to Start on the 3rd to 6th August 2017 atClarks Exotica Bangalore.
• The Detailed Schedule of the Event is published at –http://www.BangaloreFashionWeek.in/Schedule.asp
Event Statistics
EventStatistics
EventStatistics
3600– THURSDAY|4200– FRIDAY|4800– SATURDAY|5400- SUNDAY
Event Activities
ActivitiesattheEvent
• 28FashionShowsbyVariousDesignersfromAcrossIndia• ExclusiveMultiDesignerStore :StockingandSellingParticipatingDesignerClothes• FashionCon :AFourDaySeminarandWorkshopwithleadingFashionandLifestyle
Professionals• FashionMuseum :ShowcasingVariousInnovationsandMilestonesinFashion• StyleCorner :VisitorsofBFWaregivenopportunitytoConsultwithourStylistfor
StyleTipsandInstantMakeOver• PhotoStudio:AFullFledgedBrandedPhotoStudioforVisitorsforPhotoOpts
whichcanbeusedbythemforSocialTrending• ExperienceLounge :BrandsareInvitedtosetuptheirExperienceLoungetogive
OurVisitorsaFirsthandexperiencetotheirNewlyLaunchedproducts.• LIVELEDWall :StrategicallyplacedLEDWallthatwouldofferLiveStreamingofthe
ShowsrunningattheMSAandCommercialsofOurSponsors.
BFW App
BFWIOSApp
• Over10,000ActiveIOSAppDownloads
• BFWAppBringsBangaloreFashionWeek,India'sPremierFashionEventtoyourfingertips.
• BFWAppgivesyouAccesstotheParticipatingFashionDesigners,Models,FashionShowVideos,FashionMusic,EventAccess,BFWSocialConnect,StorewiththeLatestDesignerClothes,FashionandLifestyleTipsandArticles
• DownloadLink:http://www.BangaloreFashionWeek.in/App.asp
BFW Live
BFWLive
• Over2LakhSubscriberstotheLiveStreamingChannel
• BFWLive TakesBangaloreFashionWeektotheHomesandOfficesofFashionEnthusiastsacrosstheGlobe
• BFWLive CoverstheEntireEventLiveandStreamsittoover2LakhsSubscribersacrosstheGlobe
• BFWLive Site:http://www.BFWLive.com
Associations
Option1:BRANDPresentsBFW
Branding
• ‘Brand'LogowillbeIntegratedintotheCompositeLogooftheEvent• 'Brand'PresentstheEntireEvent• Allreferencestotheeventwouldbe'Brand'BangaloreFashionWeek• AllmediaReleasesbyBFWwillcarrytheCompositeLogowhichincludes'Brand’• RunCommercialsof'Brand'on25,000LiveInvites• RunCommercialsof'Brand'DuringtheLiveStreamingofall28ShowsonFBLive,
YouTubeandBFWLive.com• EmbedCommercialsof'Brand'intotheRecordingsofall28Shows• 2WeekSocialMediaCampaignwith'Brand'presentingBFW• ShootwithModels/Designerswith'Brand'forSocialTrending• 2WeekRadioCampaignwith'Brand'presentingBFW• 2WeekZoomTVAdCampaignwith'Brand'presentingBFW• BFWIOSAppBranding• CoverPageBrandingofGrandFinaleShowwith'Brand'BrandingonBFW
Magazine• DoubleSpread'Brand'AdvertisementinBFWMagazine
Option1:BRANDPresentsBFW
BrandShow• OneExclusiveBrandShowdedicatedto'Brand'withallproductionoftheshow
takencarebyBFW• ProductionIncludesS&L,Stage,Backdrop,Choreographer,Models,FashionDJ,
BackstageManagerandteam,Makeup,GuestListManagers,etc.BrandExperienceLounge• Spaceof40x10Feettosetup'Brand'ExperienceZone/VIPLounge• All28PostShowMediaInterviewsofDesigners,ModelsandShowstopperswill
takeplaceatthe'Brand'ExperienceZone/VIPLoungePRActivity• FrontPageMediaNetShotinTimesofIndia(Bangalore,Mumbai&Delhi)with
'Brand'branding• PRActivityAcrossIndiaannouncingassociationof'Brand’PromotionsAtEvent• Run'Brand'CommercialsonDigitalScreensstrategicallyplacedattheEventVenue• FrequentMCAnnouncementsof'Brand'atall28FashionShows• Inclusionof'Brand'asthePresenteronall28FashionShowBackdrops,25,000Live
Invites,PRWalls,etc.
Option2:BRANDPowersBFW
GettoPowertheMostGlamorousFashionEvent
Branding• Brand LogowillbeIntegratedintotheCompositeLogooftheEvent• Brand PowerstheEntireEvent• AllreferencestotheeventwouldbeBangaloreFashionWeekpoweredby Brand• AllmediaReleasesbyBFWwillcarrytheCompositeLogowhichincludes Brand• RunCommercialsof'Brand'on25,000LiveInvites• RunCommercialsof'Brand'DuringtheLiveStreamingofall28ShowsonFBLive,
YouTubeandBFWLive.com• EmbedCommercialsof'Brand'intotheRecordingsofall28Shows• 2WeekSocialMediaCampaignwith Brand PoweringBFW• ShootwithModels/DesignersHolding Brand forSocialTrending• 2WeekRadioCampaignwith Brand PoweringBFW• 2WeekZoomTVAdCampaignwith Brand PoweringBFW• BFWIOSAppBranding• 1SinglepageBrandAdvertisementinBFWMagazine
Option2:BRANDPowersBFW
BrandShow• OneExclusiveBrandShowdedicatedto Brand withallproductionoftheshow
takencarebyBFW• ProductionIncludesS&L,Stage,Backdrop,Choreographer,Models,FashionDJ,
BackstageManagerandteam,Makeup,GuestListManagers,etc.)BrandExperienceLounge• Spaceof20x10Feettosetup'Brand'ExperienceZone/VIPLoungePRActivity• FrontPageMediaNetShotinTimesofIndia(Bangalore,Mumbai&Delhi)with
'Brand'branding• PRActivityAcrossIndiaannouncingassociationof'Brand’PromotionsAtEvent• Run'Brand'CommercialsonDigitalScreensstrategicallyplacedattheEventVenue• FrequentMCAnnouncementsof'Brand'atall28FashionShows• Inclusionof''Brand'asthePoweredbySponsoronall28FashionShowBackdrops,
25,000LiveInvites,PRWalls,etc.
Option3:BRANDPresentsBFWAfterParties
AnoptiontoPresenttheAfterPartiesofBFWandconnectwiththeFashionableYouthofIndia..
Branding• 'Brand'LogowillbeIntegratedintotheCompositeLogooftheBFWAfterParties• 'Brand'PresentstheBFWAfterParties• AllreferencestothePartieswouldbe'Brand'AfterParties• AllmediaReleasesbyBFWAfterPartieswillcarrytheAfterPartyCompositeLogowhich
includes'Brand’• RunCommercialsof'Brand'on25,000LiveInvites• RunCommercialsof'Brand'DuringtheLiveStreamingofall28ShowsonFBLive,YouTubeand
BFWLive.com• EmbedCommercialsof'Brand'intotheRecordingsofall28Shows• 2WeekSocialMediaCampaignwith'Brand'presentingBFWAfterParties• ShootwithModels/Designerswith'Brand'forSocialTrending• 2WeekRadioCampaignwith'Brand'presentingBFWAfterParties• BFWIOSAppBranding• SinglePage'Brand'AdvertisementinBFWMagazine
Option3:BRANDPresentsBFWAfterParties
BrandExperienceLounge• Spaceof20x10Feettosetup'Brand'ExperienceZone/VIPLounge
PRActivity• PRActivityAcrossIndiaannouncingassociationof'Brand’
PromotionsAtEvent• Run'Brand'CommercialsonDigitalScreensstrategicallyplacedattheEventVenue• FrequentMCAnnouncementsof'Brand'atall28FashionShows• Inclusionof'Brand'PresentingAfterPartiesonall28FashionShowBackdrops,
25,000LiveInvites,PRWalls,etc.
Option4:BRANDPartnersBFW
AnoptiontoPartnerwithBangaloreFashionWeekasFashion,Style,Car,Makeup,GoodTimes,Jewelry,etc..
Branding• 2WeekSocialMediaCampaignon'Brand'partneringBFW• 2WeekRadioCampaignon'Brand'partneringBFW• BFWIOSAppBranding• RunCommercialsof'Brand'on25,000LiveInvites• RunCommercialsof'Brand'DuringtheLiveStreamingofall28ShowsonFBLive,
YouTubeandBFWLive.com• EmbedCommercialsof'Brand'intotheRecordingsofall28Shows• 1Singlepage'Brand'AdvertisementinBFWMagazine
BrandExperienceLounge• Spaceof15x10Feettosetup'Brand'ExperienceZone/VIPLoungeatthePre
FunctionArea
Option4:BRANDPartnersBFW
PRActivity• TOIMediaNetreleaseinBangaloreannouncingtheAssociationof'Brand'with
BFW• PRActivityAcrossIndiaannouncingassociationof'Brand’
PromotionsAtEvent• Run'Brand'CommercialsonDigitalScreensstrategicallyplacedattheEventVenue• FrequentMCAnnouncementsof'Brand'atall28FashionShows• Inclusionof'Brand'asthePartneronall28FashionShowBackdrops,25,000Live
Invites,PRWalls,etc.
Option4:BRANDExperienceZoneatBFW
India'sBiggestFashionExtravaganzawithover30FashionDesigners,LifestyleExperienceZone,50InternationalModels,AfterPartiesatSheratonGrandBangalore,India.
• Over21,000HighlyPotentialVisitorsattheFashionWeek• BFWMultiDesignerStore• DedicatedLifestyleExperienceZone• Over28FashionShowswithLeadingInternationalFashion&Accessory
DesignerswithCelebrityShowstoppers• EventDates:27th,28th,29thand30thJuly2017• EventTimings:12amto9.30pm• Venue:SheratonGrandBangalore,India
BFW17thEditionisalsoaninternationaltradingplatformthataimstoshowcaseandpromoteafullrangeofproductsandservicesaswellascreateavenuefornetworkingandsourcing.InadditiontoMultiDesignerStoreandExperienceZones,BFW17thEditionwillalsobehosttoarangeoftradepresentations,seminarsandworkshopsforfashionprofessionals.
Option4:BRANDExperienceZoneatBFW
VisitorsProfile
BangaloreFashionWeek,beinganestablishedfashionevent,attractsthebestofthefashionfraternityinBangaloreandfromaroundthecountry.TheeventisahosttoalargenumberofHNIinvitees,media,buyers,andfashionenthusiastswhoseektofindthebestthecityhastoofferinluxuryandlifestyle.Thevisitorswouldbeamixoftheinviteesoftheeventandwalk-inenthusiasts.
VisitorsPromotionisdonebydirectmailingpotentialvisitors&updatingonoursocialnetworks,ourofficialwebsitewhichgetsveryhightrafficfewweeksbeforetheeventandthroughmediacampaignsuchasleadingpress,radio,hoardings,newspaperandinternet.Lastedition,oureventfoot-fallwas17,800persons,spreadoverthe4-days.
BRANDExperienceZone..Spaceof15x10FeettosetupBRANDExperienceZone/VIPLoungeatthePreFunctionArea
Option4:BRANDShowatBFW
AnOpportunitytoShowcaseYourBrandintheBestWaypossible- AnExclusive'Brand'FashionShow
• OneExclusiveBrandShowdedicatedto'Brand'withallproductionoftheshowtakencarebyBFW
• ProductionIncludesS&L,Stage,Backdrop,Choreographer,Models,FashionDJ,BackstageManagerandteam,Makeup,GuestListManagers,etc.
Option5:BRANDCommercialsatBFW
AnOpportunitytoRun'Brand'TVCommercialstothePeopleThatMatter..Over1MillionFashionEnthusiast.
• TenSecond'Brand'TVCommercialDuringtheLiveStreamingofall28FashionShowsonFBLive YouTube,BFWLiveInvitesandBFWLive.com
• TenSecond'Brand'TVCommercialwillberunontheDigitalScreenStrategicallyPlacedattheEventVenueonall4Days..
• TenSecond'Brand'TVCommercialwillbeIncludedintoall28DesignerShowVideosandDistributedtoallBFWSocialNetworks
• TenSecond'Brand'TVCommercialwillbeIncludedintoall28DesignerShowVideosandDistributedtotheParticipatingDesigners
• AllTheVideoswith'Brand'TVCommercialswillbeHostedandPromotedon BFWLive.com :Fashion&LifestyleOnlineChannel
• AllVideosarePermanentlyHostedandPlayedwhentheyareaccessed..
Option6:BRANDPrintAdinBFWMagazine
YOURBRANDMagazineAd
BFWMagazine
AcompilationofOver30FashionDesignersofthe14th,15th and16th EditionsofBangaloreFashionWeek withover50PagesDedicatedtoFashionandLifestyleisscheduledtobeReleasedintheMonthofJuly2017.
BFWMagazineHighlights
• Circulationof10,000+CopiesacrossIndia• FreeCopiessenttoFashionDesigners,FashionBuyers,Socialites,FashionModels,CorporateHeads,FashionBoutiques,Actors,Musicians,GarmentManufacturers,TextileIndustries,etc.• CoverageofBFW14thand15thEditionwithover30participatingDesigners,DiscussionsandColumnsonFashionandStyle,etc.
Dream MerchantsEvents & Entertainment Group
HO1/1,BoreBankRoad,BensonTown,Bangalore – 560046Ph:91-80- 42048571/764/765/270http://www.BangaloreFashionWeek.insales@BangaloreFashionWeek.inBranchesUnitedArabEmirates- Dubai:+971-529504060Thailand- Bangkok:+66-21055718UnitedKingdom- London:+44-2035149278Contacts –FerozKhan(+91-9900506937)
DreamMerchants(1993-2017)Allrightsreserved.Reproductioninwholeorinpartinanyformormediumwithoutwrittenpermissionisprohibited.UsageofthisPPTissubjecttotermsandconditions.