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THE ESSENTIAL PRODUCT LAUNCH TOOLKIT 25 TOOLS FOR PRODUCT MARKETERS
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The Essential Product Launch Toolkit

Aug 23, 2014

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Marketing

scottseiffer

A product launch toolkit for any product marketer that wants to launch a product. Includes the best tools, tips, and tricks for any product launch.
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Page 1: The Essential Product Launch Toolkit

THE ESSENTIAL PRODUCT LAUNCH

TOOLKIT25 TOOLS FOR PRODUCT MARKETERS

Page 2: The Essential Product Launch Toolkit

THE ESSENTIAL PRODUCT LAUNCH TOOLKIT

RESEARCHTEST & BUILD

TRAINLAUNCHMEASURE

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 3: The Essential Product Launch Toolkit

THE ESSENTIAL PRODUCT LAUNCH TOOLKIT

RESEARCHTEST & BUILD

TRAINLAUNCHMEASURE

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 4: The Essential Product Launch Toolkit

QUALAROO.COM

RESEARCH

QUALAROO QUICK POP-UP SURVEYS ONSITE.

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 5: The Essential Product Launch Toolkit

SNAPENGAGE.COM

RESEARCH

SNAP ENGAGE LIVE CHAT FOR ANY WEBSITE.

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 6: The Essential Product Launch Toolkit

SURVEYMONKEY.COM

RESEARCH

SURVEY MONKEYEASY ONLINE SURVEYS.

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 7: The Essential Product Launch Toolkit

GOOGLE.COM/INSIGHTS/CONSUMERSURVEYS

RESEARCH

GOOGLE CONSUMER SURVEYSMARKET RESEARCH SURVEYS ACROSS THE GOOGLE NETWORK.

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 8: The Essential Product Launch Toolkit

THE ESSENTIAL PRODUCT LAUNCH TOOLKIT

RESEARCHTEST & BUILD

TRAINLAUNCHMEASURE

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 9: The Essential Product Launch Toolkit

VERIFYAPP.COM

TEST & BUILD

VERIFYMANUALLY A/B TEST MOCKUPS.

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 10: The Essential Product Launch Toolkit

DOCS.GOOGLE.COM

TEST & BUILD

GOOGLE DOCS COLLABORATIVELY CREATE AND EDIT DOCUMENTS.

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 11: The Essential Product Launch Toolkit

TRELLO.COM

TEST & BUILD

TRELLO PROJECT MANAGEMENT SOFTWARE.

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 12: The Essential Product Launch Toolkit

DRAFTIN.COM

TEST & BUILD

DRAFT COLLABORATIVE WRITING TOOL.

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 13: The Essential Product Launch Toolkit

HIPCHAT.COM

TEST & BUILD

HIPCHATSIMPLE GROUP CHAT.

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 14: The Essential Product Launch Toolkit

ATLASSIAN.COM/SOFTWARE/JIRA

TEST & BUILD

JIRA PROJECT MANAGEMENT SOFTWARE.

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 15: The Essential Product Launch Toolkit

THE ESSENTIAL PRODUCT LAUNCH TOOLKIT

RESEARCHTEST & BUILD

TRAINLAUNCHMEASURE

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 16: The Essential Product Launch Toolkit

TECHSMITH.COM/JING

TRAIN

JINGRECORD VIDEO SCREEN CAPTURES.

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Page 17: The Essential Product Launch Toolkit

GOOGLE.COM/+/LEARNMORE/HANGOUTS

TRAIN

GOOGLE HANGOUTSGROUP VIDEO CALLS.

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 18: The Essential Product Launch Toolkit

APPLE.COM/MAC/KEYNOTE

TRAIN

KEYNOTECREATE BEAUTIFUL PRESENTATIONS.

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 19: The Essential Product Launch Toolkit

THE ESSENTIAL PRODUCT LAUNCH TOOLKIT

RESEARCHTEST & BUILD

TRAINLAUNCHMEASURE

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 20: The Essential Product Launch Toolkit

GOOGLE.COM/ALERTS

LAUNCH

GOOGLE ALERTSCUSTOMIZABLE NEWS ALERTS.

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 21: The Essential Product Launch Toolkit

HOOTSUITE.COM

LAUNCH

HOOTSUITESOCIAL MEDIA MANAGEMENT TOOL.

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 22: The Essential Product Launch Toolkit

PRWEB.COM

LAUNCH

PRWEBDISTRIBUTE PRESS RELEASES.

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Page 23: The Essential Product Launch Toolkit

EVENTBRITE.COM

LAUNCH

EVENTBRITEEVENT PLANNING TOOL.

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Page 24: The Essential Product Launch Toolkit

BUFFERAPP.COM

LAUNCH

BUFFERSOCIAL MEDIA MANAGEMENT TOOL.

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Page 25: The Essential Product Launch Toolkit

SPLASHTHAT.COM

LAUNCH

SPLASHEVENT PLANNING TOOL.

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 26: The Essential Product Launch Toolkit

THE ESSENTIAL PRODUCT LAUNCH TOOLKIT

RESEARCHTEST & BUILD

TRAINLAUNCHMEASURE

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 27: The Essential Product Launch Toolkit

GOOGLE.COM/ANALYTICS

MEASURE

GOOGLE ANALYTICSWEB ANALYTICS.

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Page 28: The Essential Product Launch Toolkit

LOOKER.COM

MEASURE

LOOKERBUSINESS INTELLIGENCE AND ANALYTICS.

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Page 29: The Essential Product Launch Toolkit

KISSMETRICS.COM

MEASURE

KISSMETRICSCUSTOMER INTELLIGENCE AND WEB ANALYTICS.

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 30: The Essential Product Launch Toolkit

MYSQL.COM

MEASURE

MYSQLOPEN SOURCE RELATIONAL DATABASE.

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 31: The Essential Product Launch Toolkit

ADOBE.COM/SOLUTIONS/DIGITAL-MARKETING

MEASURE

ADOBE ANALYTICSWEB ANALYTICS.

@SCOTTSEIFFER SCOTTSEIFFER.COM

Page 32: The Essential Product Launch Toolkit

TABLEAUSOFTWARE.COM

MEASURE

TABLEAUDATA VISUALIZATION.

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