The essential guide to UGC marketing

The Essential Guide to UGC Marketing

A Guide For Better User-Generated Content Campaigns

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UGC IS EVERYWHERE

Over 1.8 Billions photos uploaded and shared per day

PEOPLE TRUST PEOPLE

92% of consumers trust online content from friends and family above all other forms of brand messaging

UGC DRIVE RESULTS

5X increase in click-through rate when visual UGC

is leveraged in ads

90% More time spent on website

when a UGC gallery is included

10% increase in conversions when visual UGC is in

the purchase path

GET FAMILIAR WITH RIGHT MANAGEMENT FOR A SUCCESSFUL

UGC CAMPAIGN

Rights management, at its core, is when a brand is granted consent to use a piece of content from the user who created it

What’s right management?

Getting a consumer to grant your brand rights to a specific photo ensures your team and your consumer

both understand and agree to how your brand will utilize the photo.

Just because you collected a piece of UGC, doesn’t mean you own it.

Loves your brand

Enjoys showing o their personal style

Looking for validation

Enjoys interacting with your brand and other like minded people

Building personalized brand

Helps build following

Enjoys recognition for being in influential

Interaction with brands helps provide validation

CONSUMER INFLUENCER

WHAT MOTIVATES PEOPLE TO GRANT UGC PERMISSIONS

TIP

Customize your outreach for influencer and consumers. While a consumer may appreciate a simple automated

response, an influencer may be expecting amore personalized outreach.

Implied Consent1

COMMON WAYS OF ACQUIRING USER PERMISSIONS

Hashtag Reply Consent

Checkbox Consent

2

3

Implied consent is when a user includes a branded hashtag along with a photo. The inclusion of the branded hashtag implies the user has read and

agreed to the terms and conditions.

TIP

The problem with implied consent is there is no formal acknowledgment from the consumer that they have actually read or agreed to the terms—hence their

consent being implied.

NEVER LEVERAGE A PIECE OF UGC WITHOUT THE USER’S CONSENT

Respecting the right of your consumer should be priority #1 for brands

TIP

Having a comprehensive policy on what types of content are okay to use and which are not will help you focus

your ask from consumers—ultimately helping you collect the most useful UGC possible

HOW CAN HELP?

We are a full service, interactive promotions agency that specializes in creating online campaigns that

motivate consumer behaviour and drive brand engagement

SweepstakesContests

Instant Win Games

We make it dead simple to handle the entire process from content collection, to UGC curation, to rights

management and content reuse.

HIRE US WE CAN HELP

[email protected]

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