The Entrepreneurs are from Venus and Investors are from Mars. What do you need to know to speak to a Martian.

Robert Janssen – Outsource Brazil

What Investors Look For

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• U• Passionate• Emotinally Connected

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• Him or Her• Multiples• Speed

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1 -Compelling Story

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2- Low or Manageable Risk

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3 - It’s Not the Technology; It’s About the

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4 - Market Validation

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5 - Great Extended Team

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6 - Momentum

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7 - Build Value

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Ideas Are Cheap. Execution is Priceless.

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Earthling

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Contact Information

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Problem

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Who is Market, Size?

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Distribution And Support

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Business Model

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NFC

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Term Sheet

MONEY IN RIGHTS RESTRICTIONS

• How much $

• How much stock

• When

• Minimum

• Maximum

• Milestones

• Liquidation

• Voting

• Registration

• Pro-rata

participation

• Founder vesting

• Additional stock issuance

• Debt

• Company sale

• Technology sale

• Other

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OSM’s Happen

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Thank You