The Elysian Upscale Apartments 711 4th Street Southeast Minneapolis, Minnesota 55414 612.843.4888 www.elysianapts.com Pocket Folder Front/Back THE ELYSIAN BRANDING & IDENTITY GUIDE Primary Color Palette Pantone 419U Pantone 179U Pantone 7533U Pantone 726U Pantone 5625U Pantone 657U R 241 G 93 B 34 C 0% M 79% Y 100% K 0% R 249 G 227 B 194 C 0% M 8% Y 23% K 2% R 189 G 216 B 241 C 24% M 7% Y 0% K 0% R 3 G 24 B 13 C 29% M 0% Y 36% K 100% R 75 G 57 B 0 C 0% M 22% Y 85% K 85% R 110 G 136 B 120 C 28% M 0% Y 29% K 48% THE ELYSIAN BRANDING & IDENTITY GUIDE The Elysian Font: Diablo Font Selection ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()+_=-|}{][“:’;?></., Upscale Living Font: Copperplate Gothic Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()+_=-|}{\][“:’;?></., The word Elysian means blissful or delightful; of, relating to, or suggesting heaven. Font: Myriad ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()+_=-|}{\][“:’;?></., The Elysian Apartments 711 4th Street Southeast Minneapolis, Minnesota 55414 612.843.4888 [email protected] The Elysian Upscale Apartments 711 4th Street Southeast Minneapolis, Minnesota 55414 We’ve Moved! We’ve moved to The Elysian Apartments located just west of Dinkytown and the University of Minnesota Minneapolis campus. Meaning blissful or delightful, the word Elysian derives from the Greek word Elysium — a state or place of perfect bliss or happiness. It is also considered to be a place of ultimate Utopian living. V S T I T A N O L Y M P I A N ARE YOU A TITAN OR AN OLYMPIAN? ARE YOU A TITAN OR AN OLYMPIAN? Adam Knopp, Leasing Agent The Elysian Upscale Apartments 711 4th Street Southeast Minneapolis, Minnesota 55414 612.843.4888 [email protected] Unit Type Bedrooms Unit Name Pronunciation A-1 1 + Den COEUS ko-ee-uss A-2 1 + Den CRIUS krahy-uhs B-1 2 CRONUS kroh-nuhs B-1A 2 IAPETUS ahy-ap-i-tuhs B-1B 2 MNEMOSYNE nee-mos-uh-nee B-2 2 OCEANUS oh-see-uh-nuhs B-3 (ADA) 2 PHOEBE fee-bee B-4 2 RHEA ree-uh B-5 2 TETHYS tee-this B-6 2 THEIA thee-uh B-7 2 THEMIS thee-miss C-1 3 APHRODITE af-ruh-dahy-tee C-1A 3 APOLLO uh-pol-oh C-2 3 ARES air-eez C-2 (ADA) 3 ARTEMIS ahr-tuh-mis C-3 3 ATHENA uh-thee-nuh C-3A 3 DEMETER dih-mee-ter C-4 3 HADES hey-deez C-5 3 HERA heer-uh C-5A 3 HERMES hur-meez C-6 3 + Den POSEIDON poh-sahyd-n C-7 3 + Den ZEUS zoos Room Type Level Room Name Pronunciation Club FIRST DIONYSUS dahy-uh-nahy-suhs Fireplace FIRST HEPHAESTUS hi-fes-tuhs Social FIRST HESTIA hes-tee-uh FITNESS FIRST ATLAS at-luhs TANNING FIRST HYPERION hahy-peer-ee-uhn THE ELYSIAN BRANDING & IDENTITY GUIDE Building Identity The Elysian Upscale Apartments is a fifty-six unit, 5-story luxury apartment building located in the Marcy-Holmes neighborhood of Minneapolis, Minnesota. Situated just west of the historic Dinkytown area at the University of Minnesota, this 1, 2, & 3-bedroom, fully furnished apartment building boasts many amenities including a Club Room, Fitness Center, Tanning Salon, Social Nook, and a Fireplace Alcove. The brick facade building has spacious private balconies or terraces, providing outdoor space in addition to the fully landscaped courtyard entrance. The courtyard is an inviting space complete with an outdoor grill station, shaded arbor, and several seating areas for studying, reading, or relaxing. The naming of The Elysian Upscale Apartments was inspired by the interior design elements selected for the common spaces found throughout the building. From the entry vestibule to the Club Room, Social Nook, and Fireplace Alcove, the interior design approach embodies a look and feel of edgy and urban sophistication. Modern interpretations of mythologically themed artwork from the 18th century were again reinterpreted into new works of art that edify the spaces. This edification is visible in many of the selected furnishings and finishes. Some color choices are dark and abstruse while others are bright and lucid. Semi-transparent panels and patterned screens add to the charm of these enigmatic spaces. With this inspiration a clear direction was established in defining the overall brand for the new apartment building for students and others at or nearby the University of Minnesota. This branding—the name, term, design, symbol, and other features that identify the property was further developed into this complete Branding & Identity Guide. Le Guêpier (The Wasp’s Nest). William-Adolphe Bouguereau. French, 1825 - 1905. Bouguereau was a staunch traditionalist whose realistic genre paintings and mythological themes were modern interpretations of Classical subjects-both pagan and Christian-with a heavy concentration on the female human body. Although he created an idealized world, his almost photo-realistic style brought to life his goddesses, nymphs, bathers, shepherdesses, and madonnas in a way which was very appealing to rich art patrons of his time. Secondary Color Palette Pantone 5497U Pantone 418U Pantone 177U Pantone 4725U Pantone 646U Pantone 644U Pantone 7531U Pantone 430U Primary Color Palette Pantone 7533U Pantone 419U Pantone 5625U Pantone 179U Pantone 726U Pantone 657U 10’-5” x 10’-4” 8’-7” x 12’-6” 15’-1” x 14’-4” 9’-1” x 9’-7” Unit Plan B-1b UNIT 885 SF BALCONIES 74 SF TOTAL 959 SF Finishes RESILIENT FLOORING CERAMIC TILE STAINLESS STEEL APPLIANCES GRANITE COUNTERTOPS Floors 2-4 Titaness Mnemosyne 2 Bed Pocket Folder Inside Spread Business Marketing Collateral Branding & Identity Guide Unit Plan Cutsheet Units & Amenity Spaces Logo