The EDUCAUSE Connect Bead Game - A case study in using gamification to activate events and energize engagement (242837943)

8/11/2019 The EDUCAUSE Connect Bead Game - A case study in using gamification to activate events and energize engagement (242837943)

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PlayingGames

Gamification to Activate Events

& Energize Engagement



Why Play a Game?



Motive

To contribute to the Educause launch of“Connect” events in the space typically

associated with regional conferences.



Ideation - What will people “pla

Originally perceived as a high tech, basesocial media or a technical game platform

Cost prohibitive and also surprisingly “no

accessible” both in the formal sense and

the more general sense.



The best things happen at brea

The connect ambassadors committee habrainstorming on games … and this fina

came together during a breakfast meetin

beads. Count points. Have fun.



The Bead Game

Complete Missions; Earn BeadsThree types:

● Pregame (engagement)

● In-track (content related)

● Out of track (social networking)



How did we play?



Beads

Player BeadsPlayer-To-Player Missions

Each track has its own color

1 Point

Special BeadsSpecial Missions

Each bead has different

color/shape

2 Points









#ecbeads Bead Exchange

Center for Game Information● Missions

● Bead Trading

● Twitter





Winning (incentivizing the game

Everyone wins by playing● Daily Leaders (yellow jersey concept) Awards

● Event “Most Connected” Award

● “Valuable” Prizes





Contextual Considerations

The game had to have a robust enoughframework that is was portable, scalable

repeatable.





Advantage

Each event provided opportunities for iteimprovement. Feedback was collected a

game was modified between the events.



Disadvantage

Prep was enormous, andrequired lots of coordination

between three groups of game

leaders. As well as processing

and packaging.

(Over 15000 components!)



Engagement

How do you make game play as engaginpossible to a broad number of participan

possible?





Locational Outcomes

■ Portland

■ Chicago

■ Baltimore

One Community, ThreeLocations, Infinite Conn



Portland

Start Strong, high energy, but tapered intoward the end of the event.





Baltimore

Also a strong start and solid play throughthe event.



General Outcomes

Anecdotal - because of the analog naturgame, we could not gather strong metric

Our target was 10-20% engagement. Wobserved 20-30% engagement at the en

the event depending on the venue.



General Outcomes

This was a valuable component of theinaugural Educause “Connect” events an

worked to achieve the purpose and miss

the event.







Conclusions

Games must be simple, clear, and easy



Conclusions

Not all social games are just “about the gbut about the purpose. Games must tra

the rules and constraints. A means to an



Conclusions

Games are about taking risks. Both for tparticipants, as well as the designers an

endorsers.



Conclusion

Go play a game!



Questions?

Game Documentation:

http://goo.gl/GcQHRh

[email protected]

[email protected]

Games and Learning Constituent Grouphttp://www.educause.edu/discuss/teaching-and-learning/games-and-learning-constituent-group

AJ Kelton - Montclair State

[email protected]

mailto:[email protected]

http://goo.gl/GcQHRh

The EDUCAUSE Connect Bead Game - A case study in using gamification to activate events and energize engagement (242837943)

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