The Ebook Revolution and the Future of Publishing

THE E-BOOK REVOLUTION AND THE FUTURE OF

PUBLISHINGby Tom Corson-Knowleswww.TCKPublishing.com

August 2, 2014

SUCCESS IS A NUMBERS GAME• If you don’t understand the numbers,

you won’t understand what’s happening

• The more you know, the better decisions you will make

• You don’t need to memorize the numbers; just understand the big picture

MY STORY

TCK PUBLISHING

Our goal is for every client to earn a full-time income from royalties

SALES DATA ISSUES

• Not comprehensive / biased

• Huge variations in sales and growth among genres, niches and countries

KINDLE SALES GROWTH

TABLETS DRIVE GLOBAL EBOOK GROWTH

EBOOK GROWTH

LONGER OR SHORTER EBOOKS?

AUTHOR PROFITS

• $2.06 from a $2.99 self published ebook

• $2.00 from a $24.99 traditionally published Hardcover

SELF-PUB VS. TRADITIONAL

AUTHOR EARNINGS BY GENRE / PUBLISHER

EBOOK BESTSELLERS ON AMAZON

Source and photo credit: http://authorearnings.com/july-2014-author-earnings-report/

MY SELF PUBLISHED SALES

• 100,000+ sales

• Ebook 89%

• Audiobook 9% (monthly)

• Paperback 1-2%

HOW MUCH DOES IT COSTTO SELF PUBLISH?

$5 to $5,000

PACKAGING

• Title

• Cover

• Book Description

WHICH BOOK SELLS MORE?

vs.

DISTRIBUTION

• Amazon, iBooks, Nook, Kobo, Smashwords, Google Play

KINDLE UNLIMITED (KU)• $9.99/m for “unlimited” ebooks

• 600,000+ titles

• Can have 10 books at a time on your device

• Authors paid out of a pool of money when customer reads 10%+

DOES FREE PAY?• Smashwords 2014 Ebook study showed

fiction series with the first book free earn more money overall for the author

• Consider enrolling book 1 of a series in KDP Select to get more free downloads via KU and get paid for it

PIRACY• Piracy can help sales of new / unknown

authors and tends to hurt sales of established/mainstream authors

• DRM isn’t working, and most savvy self published authors choose to not use DRM at all

FILE MANAGEMENT• All books are now files (physical, ebook

and audio)

• File management is a crucial business system

• Dropbox.com, Box.com, flash drives, etc.

• Use redundancy to minimize risk of catastrophic loss

WHAT DOES IT ALL MEAN?• Most self published authors earn the

majority of their income from ebooks

• Self published authors are dominating Romance ebook sales, and doing well in all markets

• Ebook and audiobooks are growing, physical book sales are declining globally

FREE SELF PUBLISHING TRAINING COURSE

• Learn everything you need to know to self publish the right way

• Get key insights and a step-by-step guide on marketing your book and building an author platform

• It’s all free at www.EbookPublishingSchool.com

QUESTIONS?