A talk I gave at GKIC London on the 22nd April 2014. The point - Don't ever try to write any marketing unless you have sat down first and decided what your USP is. Trying to craft marketing messages with no underlying sense of what is unique and distinctive about your product/service is an exercise in futility.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.