The e-mail evolution. 2 “Making collaboration faster, easier and more efficient will be the next revolution in worker productivity, and we want to be.

The e-mail evolution

2

“Making collaboration faster, easier and more efficient will be the next revolution in worker productivity, and we want to be in the forefront.” [Peter Rinearson – Vice president for new business development in Microsoft’s information worker group.]

“Automating collaborative work is a promising frontier for productivity gains.” [Economist and analyst agree.]

From a New York Times article

“Ambitious Package to Raise Productivity (and Microsoft’s Profit”).By STEVE LOHR August 16, 2004

There is a lot of buzz about collaboration.But what is people really looking for?

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Competitive advantages:the new computing frontier

Connectivity and high bandwidth

offer a powerful competitive advantage:

collaboration to share increasingly complex activities...

...and users need adequate tools.

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Today collaboration programs, based on proprietary server and structured programs, don’t fit user’s needs.

Costs and infrastructures commitments are not facilitating their diffusion.

People don’t want to complicate their life!In fact, e-mail ends up being the only alternative to share activities.

Why?Because it is the simpler and more natural way to put people in

contact. Because it is universal, always available and firewall compliant.

Today solution: e-mail

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Individuals from multitudes of organizations use e-mail to work

together to create and review content, consider options, make

decisions and coordinate all types of business processes.

Every day, e-mail is used to communicate and to coordinate

business processes involving provider, customers and partners.

More than 90% of professional activities are shared thorugh e-mail.

Use of e-mail“There should be more to collaboration than e-mail”

An IDC white paper by analysts Mark Lewitt and Robert P. Mahowald.

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E-mail is not adequate to meet the new requirements.

Why?

Because it has been designed to simply exchange messages and documents.

Because it is only made up by a single use text area. Because it has problems of chaotic storage: spam, security, total

lack of contextuality...

To share activities efficiently,users need more than a simple mail message.

E-mail inadequacy

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UBQ’s Mail solution

UBQ’s has developed an application to collaborate efficiently while preserving all e-mail advantages.

• UBQ’s Mail gets people in touch by using e-mail.

• UBQ’s Mail generates a proprietary document (uContext) specifically designed to make collaboration efficient and effective.

UBQ’s Mail is an advanced e-mail application suitable to communicate and to share activities, no matter how complex they

are.

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The main innovations introduced by UBQ's Mail are:

UBQ’s Mail innovations

uContext: the graphic collaboration environment.

uConcept: the sharing procedure.

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E-mail uContext

Static Dynamic

Single-use Multi-use

Unidirection Multidirection

UBQ’s Mail = Communication + collaboration

uContext, UBQ’s Mail proprietary document

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uConcept codifies and compresses UBQ’s Mail data as an e-mail attachment and controls mail sequence to avoid loss of information.

UBQ’s Mail data are related to:

• control of homogeneous objects visualisation and positioning

• heterogeneous resources description, and

• author identification and time stamping.

uConcept allows UBQ’s Mail to visualize an exact copyof the shared uContext on every PC.

uConcept: the sharing procedure

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Integration of UBQ’s Mail into MS Outlook®

To make its diffusion easier, UBQ’s Mail has been designed to be integrated on every e-mail application.

It is now available UBQ’s Mail 1.0 for MS Outlook®.

UBQ’s Mail adds an important value to MS Outlook®.

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E-mail: a chaotic inbox

In Out

AA BB CC DD

In Out In Out In Out

UBQ’s concept

represent the contents introduced by users A, B, C and D in a shared session.

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uContext

UBQ’s Mail solution

AA

BB

CC

DD

E-mail world

InOut

InOut

InOut

InOut

UBQ’s world

uContext: shared environment

UBQ’s concept

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UBQ’s Mail solution

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UBQ’s concept

Project 4

Project 3

Project 2

Project 1

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UBQ’s Mail

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Products extend accordingly to the sector of use.

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Collaboration market analysis

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Virtual collaboration

Work managemente-Learning

Knowledge management A crossing application.

UBQ’s Mail 1.0 for MS Outlook® features offers agile and intuitive collaboration solutionswith functions extensibleto the fundamental sectors of the enterprise.

Positioning of UBQ’s Mail for MS Outlook®

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Strengths

UBQ's Mail: high level collaboration embedded on MS Outlook®. Light and easy to download from the web (about 3 MB). Easy and intuitive to use. Contextual and responsible representation of information. High level of company KH protection. High level security and privacy: work is held within a ‘trusted

community’. No critical user number. User evolves spontaneously from simple activities to complex projects.

Market analysis

NO ADMIN – NO INFRASTRUCTURES – INSTALL & GO.

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Weaknesses

Users think they are already collaborating trough e-mail. UBQ’s is a new, unknown brand.

Market analysis

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Opportunities

E-mail is not designed to collaborate. E-mail grows steadily. Market requires a more evolved e-mail. UBQ’s Mail is free of infrastructure burdens and related costs.

Market analysis

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Threats

Despite their poor results, software majors are pursuing the policy to bind customer to centralized, proprietary structures.

Market analysis

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“UBQ’s Mail for MS Outlook®, on its firts commercial version, is totally satisfactory and usable.”

“UBQ’s Mail for MS Outlook® is free of problems that can inhibit its regular use. Its web download is simple and safe.”

“Positive impact on advanced user: it makes daily work safer and easier.”

“User satisfaction can be foreseen because of its simple, reliable and intuitive use”.

Official tests have been run under directives and control of SNC, a company specialized on software evaluation.

Their reference customers arela Caixa, Gas Natural, Deutsche Bank, SCH, BBVA, IBM, FIATC, Gruppo Generali, Iecisa.

Official running test results

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Enrique Dans. Professor and Director of Information technology area at “Instituto de Empresa de Madrid”:

“Ingenious, very usefull and easy”.

Mariano Ferrera. “Byte” Technical manager – MKM Publishing group.

“It’s time since I didn’t see such an innovative and ingenious product”.

Ángel González. “ Business Publishing Consulting” Managing director.

“Yes, UBQ’s Mail is a truly universal product”.

Some authoritative opinions on UBQ’s Mail

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UBQ’s MailA competitor to the complex collaboration products is born. UBQ’s Mail is based on the simplicity to boost e-mail shaping it to the needs of this kind of applications.

Some authoritative opinions on UBQ’s Mail

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Conclusion

The procedure ‘UBQ's concept’ on wich UBQ’s Mail has been developed,is on patent pending phase at US Patent Office since February 8th, 2005.