The Dutch Media

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The Netherlands

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The Netherlands - population

Gender

49%

51%

male female

Area: 41,528 sq kmCapital: AmsterdamPopulation: 16.574.989

Source: Centraal Bureau voor de Statistiek 2010 (October)

Age

24%

25%36%

11% 4%

<20 years 20-40 years 40-65 years 65-80 years 80+ years

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The Netherlands – media spendings

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Average reach among decision makers in The Netherlands: Magazines Frequency Paid circulation Average reach

all decision makers

1. Elsevier weekly 120,384 65,300 2. Ondernemen! 8x a year 104,402 49,600 3. NRC.Next daily 69,877 30,3004. Beleggers Belangen weekly 12,162 7,900

5. De Zaak 8x a year 14,684 97,9006. Management Scope monthly 7,622 20,2007. Management Team fortnightly 799 66,700 8. Sprout 9x a year 656 53,100

The Netherlands – average reachbusiness magazines & newspapers

Daily Newspapers Paid circulation Average reach1. De Telegraaf 605,255 173,0002. AD 404,212 89,9003. De Volkskrant 232,777 75,3004. NRC Handelsblad 180,426 63,8005. Trouw 90,997 19,5006. Het Financieele Dagblad 53,031 35,100

Population decision makers in The Netherlands: 692,000

Free

dist

ribut

ion

Paid

dist

ribut

ion

Source: Decision Makers Survey 2011 / HOI, 3rd quarter of 2010

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Magazines | NewspapersCoverage building, loss of coverage is often synchronized with learning curve, forget curve

% reach

MagazinesNewspapers

In chart: coverage building magazines and newspapers in target group ‘final responsibility automation/IT’

Source: Decision Makers Survey

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The Netherlands – newspapers

De TelegraafNewspaper for wide audience

Frequency: dailyPaid circulation: 605,255High social class (W1+W2): 41%Educated: 23%

Het Financieele DagbladFinancial/economic newspaper

Frequency: dailyPaid circulation: 53,031High social class (W1+W2): 77%Educated: 67%

De VolkskrantNewspaper: profound,critical, socially involved

Frequency: dailyPaid circulation: 232,777High social class (W1+W2): 69%Educated: 62%

ADNational newspaperwith 7 regional titles

Frequency: dailyPaid circulation: 404,212High social class (W1+W2): 46%Educated: 28%

TrouwNewspaper for conscious, concerned and active people

Frequency: dailyPaid circulation: 90,997High social class (W1+W2): 56%Educated: 56%

NRC HandelsbladNewspaper for educated and morethan average interested readers

Frequency: dailyPaid circulation: 180,426High social class (W1+W2): 75%Educated: 70%

Source: HOI, 3rd quarter of 2010 / NOM Print Monitor 2009-II 2010-I

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The Netherlands – business magazines

De ZaakEntrepreneurs in SME’s

Frequency: 8x a yearPaid circulation: 14,684

Management TeamBusiness magazine

Frequency: fortnightlyPaid circulation: 799

ElsevierNewsmagazine

Frequency: weeklyPaid circulation: 120,384

SproutEntrepreneurs<200 employees

Frequency: 9x a yearPaid circulation: 656

Ondernemen!Entrepreneurs in SME’s

Frequency: 8x a yearPaid circulation: 104,402

nrc.nextdaily newspaper foryoung professionals

Frequency: dailyPaid circulation: 69,877

Management ScopeMagazine for topdecision makersFrequency: monthlyPaid circulation: 7,622

Source: HOI, 3rd quarter of 2010

Beleggers BelangenThe information sourcefor the active investorin the NetherlandsFrequency: weeklyPaid circulation: 12,162

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The Netherlands – average reach business sites

Average reach among decision makers in The Netherlands:

Sites Newspapers Average reach (weekly)among decision makers

1. Telegraaf.nl 126,7002. AD.nl 53,4003. Volkskrant.nl 52,5004. NRC.nl 45,8005. FD.nl 45,5006. DFT.nl 44,3007. Spitsnieuws.nl 18,6008. Trouw.nl 17,000

Population decision makers in The Netherlands: 692,000

Source: Decision Makers Survey 2011

Sites magazines Average reach (weekly)among decision

makersElsevier.nl 27,700BNR.nl 24,700DeZaak.nl 21,100MKB.nl 17,600ManagementTeam.nl 9,600BeleggersBelangen.nl 9,100Sprout.nl 8,300ManagementScope.nl 3,300

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Average reach Elsevier Media

Target group Average reach (monthly) Elsevier Media onlineelsevier.nl+beurs.nl+beleggersbelangen.nl

NL, 13+ 685,000 men and womenHigh social class 365,000 men and womenEducated 281,000 men and womenInvestors 232,000 men and women

Source: STIR, February 2011

Target group Average reach (weekly) Elsevier Media print

Elsevier+Beleggers Belangen

NL, 13+ 804,400 men and womenHigh social class 532,100 men and womenEducated 424,600 men and womenInvestors 171,200 men and women

Source: NOM Print & Doelgroep Monitor 2009-II 2010-I

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Elsevier, Elsevier STIJL, Beleggers Belangen, beurs.nl