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THE ADA HELP DESK TURNING RISK INTO REWARDS
16

The Doorman Project 2.0

Feb 10, 2017

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Page 1: The Doorman Project 2.0

THE ADA HELP DESKTURNING RISK INTO REWARDS

Page 2: The Doorman Project 2.0

The DoorMan Project

Copyright © 2016 All Rights Reserved.

The Doorman Project is a Free service provided to Disabled Americans and Veterans who need help navigating websites, Web Applications, filling out online forms, and completing tasks Online. We are in fact opening the door to the Internet, breaking down barriers, and reporting related problems to site owners. The service is provided through a Live ADA Help Desk that is staffed by Disabled Veterans and is operated 24 hours a day for all 365 days of the year. Disabled Americans can reach this service via our Web Site, Links from our Partner Sites, or even text messaging. From there customers will be engaged by our representatives via chat, TTY, and screen sharing to resolve and report their issues and overcome the current barriers they face. The Internet is now considered the primary means for communication, information, and commerce. We want to make sure that every Disabled American or Disabled Veteran can leverage the internet like everyone else.

Page 3: The Doorman Project 2.0

DESIGN PROBLEMS

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Current Problems» navigation, alt text, frames and pop-ups, buttons, tables» Captioning» Limited mobility users: no mouse» Color blind users: color used for direction, contrast issues» Visual text size» Timed responses» Blinking text or images» Table reading order» Focus traps» Headings Order» Link Descriptions

Not just your website – PDF, video, office documents, forms

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2015 Pew research found that Americans with disabilities and the population of adults over 55 combined comprise over 57% of activity on the internet.

HANDICAPITALISM

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Wall Street Journal coins new term: “Handicapitalism

Current estimates for 2015» 23% now living with disability

» 73 million disabled Americans» Nation's largest minority population segment

» Over $220 Billion of discretionary spending» Collectively, the annual gross income of disabled Americans is over $1

TRILLION» Since 2007, disabled Americans have spent more than $40 Billion

annually dining out

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ADA: THE LAW

Copyright © 2016 All Rights Reserved.

Addressing Current Problems» Section 508 refresh» WCAG 2.0 AA standards» ADA update» 2018: Proposed rule change» Senate letter urging quicker implementation

March 2014» Lawsuit National Federation of the Blind sued H&R Block, provider of online

tax filing and tax software provider, over accessibility issues with H&R Block website

» Justice Department: set of compliance standards for commercial website accessibility

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ADA: THE LAW

Copyright © 2016 All Rights Reserved.

The Results» 2014: 63% increase» More than 5,000 lawsuits per year» Explosion of numbers expected on

enactment» Drive-up vs. surf-by

What does this mean for your IT risk?

Monday, 2/29/16The National Law Review

Defending Against Website Accessibility Claims: Recent Decisions Suggest the Primary Jurisdiction Doctrine Is Unlikely to Serve As Businesses’ Silver Bullet

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Copyright © 2016 All Rights Reserved.

Legal Risk

Is Your Site ADA-Compliant ...or a Lawsuit-in-Waiting?

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Copyright © 2016 All Rights Reserved.

Legal Risk

What type of business do you own?

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Recipients of federal funding and State-based Marketplaces” must ensure that their health programs and activities provided through websites comply with the requirements of Title II of the ADA

ACA: THE LAW

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New Healthcare Regulations Impose Accessible Technology Requirements

Effective July 18, 2016, a new “Meaningful Access” rule interpreting the Affordable Care Act’s (ACA) Section 1557 Anti-Discrimination requirements will require providers of health care programs and services that receive federal financial assistance comply with new requirements for effective communication (EIT) (including accessible electronic information technology), and physical accessibility. Because most health care providers do receive federal funds through Medicare reimbursements, this rule has broad coverage. Effective July 1, 2017, new Medicaid rules will require managed care programs to have (EIT) that complies with “modern accessibility standards,” and impose other effective-communication requirements such as large print and other alternative formats.

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Applying the ADA to the InternetUnder the ADA, covered entities are required to furnish appropriate auxiliary aids and services where necessary to ensure effective communication with individuals with disabilities, unless doing so would result in a fundamental alteration to the program or service, or an undue burden. Auxiliary aids include taped texts, Brailled materials, large-print materials, captioning, and other methods of making audio and visual media available to people with disabilities.

the USDOJ issued a policy ruling applying the ADA to the Internet. Under the rationale of "effective communication," the USDOJ states that state and local governments (ADA Title II), as well as public accommodations (nongovernmental) and commercial facilities (ADA Title III), must provide effective communication whenever they communicate through the Internet.The policy ruling stated that: Covered entities under the ADA are required to provide effective communication, regardless of whether they generally communicate through print media, audio media, or computerized media such as the Internet. Covered entities that use the Internet for communications regarding their programs, goods, or services must be prepared to offer those communications through accessible means as well.the definition of "effective communication" was refined to be a three-pronged definition including "timeliness of delivery." In further clarifying what is meant by "effective communication," The Office for Civil Rights held that the three basic components of effective communication are,1. timeliness of delivery2. accuracy of the translation3. provision in a manner and medium appropriate to the significance of the message and the abilities of the individual with the disability"

The DoorMan Project meets and exceeds the definition of Effective Communication

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The Solution

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Provide an alternative accessible means of obtaining the Web site’s or Mobile Application’s information and services

1. Timeliness of delivery The ADA Help Desk is open 24 hours per day / 365 Days per Year

2. Accuracy of the translation Disabled Veterans are trained to complete all the tasks on our clients websites and

mobile apps 3. Provision in a manner and medium appropriate to the significance of the message and the

abilities of the individual with the disability" The DoorMan Project provisions many ways for communicating in order to meet the

Needs of Americans with Disabilities

The Doorman Project

Assisting Americans with Disabilities 24 hours per day – 365 days per yearProviding a Win – Win for businesses that must conform to ADA Title III

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The Benefits

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Make Remediation Affordable» Eliminate Risk» Set budget Vs. Rush to Comply» Provide ROI Opportunities» Tax Breaks» Great Press

Lower Remediation cost by 1/3

The Doorman Project

Putting our Nation’s Heroes Back to Work

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Disabled Veterans assisting Americans with Disabilities

Live ADA Helpdesk» Staffed with Disabled Veterans

» Screen Sharing to accomplish tasks» Instant online chat» TTY Toll Free Service» Mobile Text Service» Social Media and Mobile App connectors» Issue Reporting» 24X7 365 days a year so you don’t miss an opportunity

Virtual Doormen

Copyright © 2016 All Rights Reserved.

Page 14: The Doorman Project 2.0

How do you reach the Doormen?

Several ways to Connect» Public Portal» Your Web Site» Your Mobile App» Via Text» Via Twitter

Providing Just in Time Help Where and When you need it!

Connections

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Page 15: The Doorman Project 2.0

Sponsorship brings Marketing Opportunities to the Largest and Fastest growing Minority Group in the US

Doorman Project Opportunities» LOGO on your website» Your LOGO and links from Public Portal» Rotational Banners and Side Bar Ads on Public Portal» Mentions in Quarterly Newsletter» Sponsorship Mention during live Help Communications» Joint Press Releases» Social Media Campaigns

Return on Investment

Copyright © 2016 All Rights Reserved.

Page 16: The Doorman Project 2.0

Several Packages Available to meet your Budget

Depending on the needs of your organization we can customize a plan that fits your budget Include Remediation of All file types Include Approving OfficialContinuous MonitoringForms, Policies, and StatementsFirst Priority Service

Find a plan that works for you and help open the door to the Internet for millions of Americans

Sponsorship

Copyright © 2016 All Rights Reserved.