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1. DNA OF THE FUTURE BRAND HOW TO BE A NEXT GENERATION BRAND,
FOR A NEW GENERATION OF CONSUMERS
2. BOUGHT TO YOU BY . . . .
3. SXSW INTERACTIVE 2016 Liza Kindred is founder fashion tech
think tank Third Wave Fashion, and editor of Third Wave Magazinethe
world's rst print magazine dedicated to fashion tech and wearables.
She is the author of The Third Wave of Commerce: How We Buy Now
(O'Reilly, 2015) and the co-author of a book about designing for
wearable tech and connected devices, out in spring 2016. She speaks
globally about how we can design wearable tech that makes us
better, more connected humans. Clients and partners include
technology companies like Cisco and Vodafone, and fashion brands
like Bloomingdales and Bergdorf Goodman. @LizaK LIZA KINDRED: THIRD
WAVE FASHION
4. SXSW INTERACTIVE 2016 Lucie Greene is Worldwide Director of
the Innovation Group, J. Walter Thompsons futurism, and innovation
consultancy. Based in New York, Lucie has presented at SXSW
Interactive and CES. She is frequently quoted in The New York
Times, Newsweek, CNN, Bloomberg and Time. She is a thought
leadership columnist for Campaign magazine and regular contributor
to the Financial Times. Prior to J. Walter Thompson, Lucie was head
of forecasting at leading London trends consultancy The Future
Laboratory, consulting clients including Google, Este Lauder, LVMH,
Marks & Spencer, Virgin and Pernod Ricard. @lucieluxury LUCIE
GREENE: INNOVATION GROUP, J. WALTER THOMPSON
5. THE INNOVATION GROUP
6. SXSW INTERACTIVE 2016 Michelle Sadlier is head of Innovation
and Social Media at Hunter boots. She previously held the positions
of global digital communications consultant for luxury fashion PR
agency Karla Otto, and social media manager for luxury retailer
Net-a-Porter. Born in Dublin and now based in London, Michelle is a
regular speaker at events like SXSW and is a guest lecturer at
various colleges including Central Saint Martins and Imperial
College London. She is also a founding member of #FashMash an
international fashion and tech networking platform. @shelbyshelly
MICHELLE SADLIER: HEAD OF INNOVATION AND SOCIAL MEDIA, HUNTER
7. SXSW INTERACTIVE 2016 Ash Huzenlaub is the CEO Commodity
Goods, Inc., the online based creator and retailer of premium
fragrances. He is also Sole Representative and a Director of
ChicBaby UK, Ltd. He is a life-member of the National Eagle Scout
Association, was a 2003 nominee for the Southwest Ernst & Young
Entrepreneur of the Year Award, and was the youngest recipient of
the 2003 Business Press 40-Under-40 Award. He has also served as a
judge for the Texas Youth Entrepreneur of the Year Awards.
@ashcocom ASH HUZENLAUB: CEO, COMMODITY GOOD
8. WHAT DOES IT TAKE TO BE A BRAND OF THE FUTURE?
9. SXSW INTERACTIVE 2016 Never has so much been expected of
brands. As government resources are cut back, and competition heats
up to reach digitally connected, demanding, socially networked, and
conscious consumers, brands are expected to be curators,
entertainers, philanthropists, cultural benefactors, innovators.
They are expected to behave transparently, ethically, and morally.
They are also increasingly, regardless of category, expected to
deliver experiences.
10. SXSW INTERACTIVE 2016 But in this new competitive terrain,
successful brands are nding that there are also tangible benets to
winning over consumers. Theyre gaining stakeholders and
ambassadors, not simply customers. Theyre gaining data and
connections to new talent and innovation concepts, rather than
operating in silos. Theyre winning loyal employees. Theyre also
attracting new consumer bases and securing their place in the
future.
11. JP MORGAN FUTURE BRANDS
12. KELLOGGS SPECIAL K Join us as we identify the top 100
Brands of the Future; exploring how they are getting it right WHY
they are getting it right; and what it takes to be a next
generation brand. Supported by a new exclusive report, with
original consumer data from The Innovation Group at J. Walter
Thompson. DNA OF FUTURE BRAND