The Diversification of Digital Advertising
Jan 19, 2015
Christy Belden, VP of Media + Marketing, presented on digital advertising. Topics covered included digital advertising industry statistics, media buying, ad targeting, ad networks vs. direct publisher, current tends and best practices.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Medium Rectangle
300x250
Skyscraper
160x600
Leaderboard
728x90
Small Rectangle
180x150
Half Page
300x600
+
+
+
+
+
1 3
5
2 4
76 8
9
1 2
7
654
3
8 9
+
+
1
2
3
1
2
3
1
2
3
Pushdown AdStarts as thin ad that expands to take up most “above the fold” space
upon click or rollover
Fixed Placement AdAd stays with you as you scroll up/down through content
Pushdown AdExtra-large ad for high impact/visibility
Resources: DoubleClick, PointRoll Industry Data (2009), Atlas 2007-2010
A user makes a request to a web site by typing in the
URL or clicking a link
A page request is made to the web server…
…which can make a request to the ad server
The web server delivers the requested page to the
user’s browser
The ad server delivers the appropriate ad to the
page and generates ad tag for each site placement
Related Documents
