The Disney Marketing Machine By Melissa Mackey Brandi Tiffiny Jeff.

The Disney Marketing Machine

By Melissa Mackey

BrandiTiffiny

Jeff

Disney marketing is Everywhere

• Traditional Media•Theme Park Marketing Overload•Free “Personalized”Vacation Planning DVD•Marketing to the Tweener Kids

•Email Marketing Program•Personalized•Special Rates•Email Info Signup•Trip Info Geared towards the “Big Kid”

Disney Marketing Magic•The Magic is Everywhere!•Non stop “Magic in your face” the entire time you’re there

•The Gift Shops•Only way to exit the ride•Themed Merchandise•Kids want it all!•Resisting the Pressure

Disney’s Princess Power

•Princess History•Aims to Empower Girls•Marketing the Power of Imagination

The Princesses of Disney…. with all their “extras”

Disney and Lego Join Forces

•"When two brands who share similar values bring their franchises together -- in this case a timeless play pattern with some of the industry's most beloved stories and characters -- and combine their access to families, retail strength and marketing power, amazing things can happen," Jorgen Vig Knudstorp, Lego Group CEO

•Rights to Disney Properties and Pixar

•First 3 Product Lines in 2010•Toy Story•Cars•Prince of Persia

Japan’s First Credit Card For Disney Fans•Walt Disney Japan and JCB launch co-branded credit card in Japan•Offers Variety of New Services•Travel and Entertainment Benefits•Invitations to Live-Action Disney Performances•Exclusive Disney Web Content for JCB Cardholders•Coming Soon!

SourcesArkoff, Vicki. "How Disney Princess Works." How Stuff Works 2006 1 Mar 2009 <http://entertainment.howstuffworks.com/how-disney-princess-works7.htm>.

"Disney and Lego Strike Licensing Deal." Entrepreneur Connect 16 Feb 2009 1 Mar 2009 <http://entrepreneur.com/localnews/1779334.html>. Mackey, Melissa. "The Disney Marketing Machine." Searching Beyond the Paid 11 Aug 2008 2 Mar 2009 <http://beyondthepaid.blogspot.com/2008/08/disney-marketing-machine.html>.

"Walt Disney Japan and JCB Announce Marketing Alliance and Co-branded Credit Card Agreements ." JCB Leading-Edge Corporate Activity 7 July 2008 4 Mar 2009 <http://www.jcbcorporate.com/english/news/20081029_1.html>.

http://media.comicvine.com/uploads/0/9804/314689-122841-goofy_large.jpg http://images.google.com/imgres?imgurl=http://www.dvdsetpro.com/Upload/uploadfiles/disney20logo20colorsg8(2).jpg&imgrefurl=http://www.dvdsetpro.com/products/DISNEY-100-Years-of-Magic-132-DVD-COLLECTION-BOXSET-dvdsetpro-1506.html&usg=__I0UPgyQ_o7Yk-pdHuf5_9rG2GJ0=&h=796&w=1724&sz=145&hl=en&start=2&tbnid=zzCX6b2warOO2M:&tbnh=69&tbnw=150&prev=/images%3Fq%3Ddisney%2Blogo%26hl%3Den%26rls%3Dcom.microsoft:en-us http://farm4.static.flickr.com/3187/2696987218_8f7ddbd902.jpg?v=0

Thank You!