The Disintermediation of Travel

THE DISINTERMEDIATION OF TRAVEL

•  Help customers get more direct access to items or services by reducing or eliminating third parties

•  Removing the middle man

•  Due to rise of the Internet and the spread of mobile devices

WHAT IS DISINTERMEDIATION?

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BUT WHAT IS TRAVEL DISINTERMEDIATION?

And how can you use it to benefit you?

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•  Travel agents were the norm

•  There were few options for getting travel information or booking trips without the internet

BACK IN THE DAY…

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•  New trends like online travel agencies, self-booking tools and a ‘do it yourself’ mentality

•  Unlimited access to information

•  Better informed travelers

NOWADAYS...

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•  Major case of information overload

•  Upswing: from people who knew what they wanted but wanted a more authentic experience than self-booking tools could offer

BUT ALSO

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TRAVEL WORLD START TO USE A HYBRID BETWEEN:

- SELF BOOKING TOOLS (SBT’s)

- ONLINE TRAVEL AGENCIES (OTA’s)

- TRAVEL AGENTS

WHICH LED TO MORE ONE STOP SHOPS FOR TRAVELERS

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•  When you book a flight and are recommended a hotel

•  When Airbnb partners with travel agencies to customize the travel experience for corporate flyers

EXAMPLES OF TRAVEL DISINTERMEDIATION

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•  Might lead one to think travel agents and OTA’s can be done away with

BUT…

•  Due to the information overload travel agents and OTA’s are not the middle man anymore: they are the main man

WHAT HAPPENED THEN?

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•  SBT’s can get you to your destination but due to their automated algorithmic responses they don’t know what you want to do there

•  Travel agents can be the difference between the tourist experience and the cultural experience

SBT’s versus TRAVEL AGENTS

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•  They can custom-made the trip for you based on your desires and tastes

•  They can save you a huge amount of work planning for your trip

•  They will provide you with help, bookings and tips during your trip through mobile devices

TRAVEL AGENTS & OTA’s

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•  Growing business field

•  Advanced mobile platforms can keep travelers connected almost anywhere in the world

•  Will evolve from online intermediaries to providers of experiences

ONLINE TRAVEL AGENCIES

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Let your travel agent help you get on the path towards travel

disintermediation and enjoy a hassle free experience!

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