The Digital Value Proposition

The digital value proposition

A 360 degree view from MEC and T-Mobile

Tim PritchardDigital & Social Manager – T-Mobile UK

@timpritchardhttp://uk.linkedin.com/in/timothypritchard

Richard StantonHead of Digital Strategy & Activation MEC

@rich_stanton23http://uk.linkedin.com/in/richstanton23

‘advertising’‘advertising’

socialmediasocialmedia

natural search natural search

AffiliatesAffiliates

corporatewebsite

corporatewebsite

CommunityCommunity

productsite(s)

productsite(s)

CampaignSites

CampaignSites

Digital spans the content ecosystem

Paid Owned Earned

Paid Owned EarnedProspects Customers Advocates

Awareness

Consideration

Conversion

Loyalty

Advocacy

Paid

OwnedEarned

Prospects

CustomersAdvocates

Predict React

Predict React

Predict React

Real Time Signals

Clicked one a search term

Viewed a Tariff on the web site

Interacted with an online ad

Interacted with our social platforms

Technology Media Messaging

Tariff

Handset

Campaign

T-Mobile’s business priorities

Target audiences’ behaviour

Exciting new technology or platform

Product Development

Brand Relevance

Innovation

• VIDEO TO EMBED - http://www.youtube.com/watch?v=K-EvvfMXEwU

Paid Owned Earned

Paid

Owned

Earned

TJust changed my @TMobileUK plan to 'The Full Monty' which has the much desired unlimited

data goodness!

T-Mobile Full Monty. *presses like*

Wish i waited a week to get my new contract

tmobile have an amazing new deal on the full monty. #pissed

@billybothwell68 @o2 T mobile full monty deal-unlimited everything

apparently!

definitely jumping on the full monty unless o2 offer me some serious perks. #o2

#tmobile

That Full monty tariff on t mobile is going to kill every other network lol

Ok I love the T Mobile advert for the full Monty plan

like the plan as well.

Just smashed out the fully monty contract with

t-mobile 2000mins unlimited text Internet

t-mob calls!!! Yes

60% 17%of total plans

soldIncrease in

contract value

Purchase intent and

consideration

70:20:10

IN SUMMARY

paid, owned and earned is here to stay

think quick and do not sit still to gain a competitive edge if you

do not underestimate the importance of data

agencies and clients need to work closer together than ever before

THANK YOU