e: chrisfarrance@frontiercoaching .com w: www.frontiercoaching.com m: 07770 46 55 60
The Digital Revolution
Dec 21, 2014
Looks at the threats to businesses from the changing behavours and expectations of competitors, customers and staff as a result of Digital Technology
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e: chrisfarrance@frontiercoaching .comw: www.frontiercoaching.com
m: 07770 46 55 60
News at 8
The World is Changing
Conventional Businesses are Failing
Social Media is here to stay
Power is with the Customer
Staff have different Perspectives
It’s a New Game with New Rules
The Agricultural Revolution
The Industrial Revolution
Hot Air!
The Digital Revolution
Business Failures
From B2B to B2C
Start Value
Over The Top
Incumbent OperationsSource: Accenture
Rent theRunway
Xero
Renting
Marketing’s Gone Social
The World is Going Social
The Digital Natives
BYOD
Swarming
New way of thinking:Network/Digital Culture
Command and ControlCEO’s less Trusted
IT and system restrictions – not set up for the way the world works now
Broadcast marketing & PR Becoming less effective
Flat sales causes enough pain to rethink
New way of operating:Internet/ social channels
New way of Working:Collaboration/Co-cooperation
New way of marketing:Content, Context, Curation
New way of leading:Community
Siloed information & people not empowered
Company focused People focused
The New Digital Age
Institutional thinking Networked thinking
Disengaged from the market and the customer
LevelsOf-Trust-Sales-Staff Sat
High
LowTime 20
Know Me-Like Me-Follow Me
News at 8
The World is Changing
Conventional Businesses are Failing
Social Media is here to stay
Power is with the Customer
Staff have different Perspectives
It’s a New Game with New Rules
Don’t be a Boiling Frog
e: chrisfarrance@frontiercoaching .comw: www.frontiercoaching.com
m: 07770 46 55 60
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